FALLON WORLWIDE: IN THE CREATIVITY BUSINESS 1. Fallon Worldwide streesses its creativity as shown by the comments from the Fallon people in the case. (a. ) In what ways do the citi and Holiday Inn Express campains reflect their creativity? (b.) What ere the sources of the ideas in two campaings? A. Fallon worldwide showed their creativity by creating a funny and engaging campaign which makes a genuine human connection with the audience to be able to invite and attract consumers to
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question Stephanie needs answered is whether the $60‚000 rent benefit is included in her taxable income. To begin my research I first went to the tax regulations to see the requirements the internal revenue service established for matters regarding lodging and exclusions. The regulation sec.1.119-1(b)‚ specifies that in order for an employee to not include housing from their gross income three test must be met. The mayor meets the first requirement by living on the employer’s premise. Additionally‚
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– rf) = 8.95% + (1.47)(7.43%) = 19.87% Cost of Debt rD = government bond rate + credit spread = 8.95% + 1.30% = 10.25% WACC = (1 - τ)rD(D/V) + rE(1 - D/V) = (1 – .44) (.1025)(.6) + (.1987)(.4) = 11.39% WACC for Marriott= 11.39% WACC for lodging division = 9.25% WACC for restaurant division = 13.84% WACC for Marriott’s contract division = 23.07% Market Value Leverage D/V Beta βs Tax Rate τ Unlevered Beta = βs / (1 + (1 – τ) D/E) Hilton 14.00 0.76 44.00 0.70 Holiday 79.00 1.35 44.00 0
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Marriot Case Marriot use the Weighted Average Cost of Capital to estimate the cost of capital for the corporation as a whole and for each division‚ and the hurdle rate is updated annually.(WACC = (1-Tc) * (D/A) * R[D] + (E/A) * R[E]) Marriot’s Tax Bracket = 175.9/398.9 = 44% Division’s asset weight to the corporation: Lodging = 2777.4/4582.7 = 0.59 Contract = 1237.7/4582.7 = 0.28 Restaurant = 567.6/4582.7 = 0.13 Risk free rate is 30 years T-Bond = 8.95% (Lodging use long-term debt)
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Abstract: This case (www.mariott.com) discusses the customer-focused e-business strategy of Marriott International (Marriott)‚ a world leader in the hospitality industry. It examines the way in which Marriott focused on providing better customer service by using IT proactively and through the facilities on offer through its website. The case describes in detail the e-business strategy of Marriott that aimed at transforming it from a property-centric to customer-centric company. The benefits
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Issue In this assignment‚ we are asked to compute the WACC of Marriott Corporation and each of the company’s three divisions. Our approach is outlined in the next section. We made a series of assumptions regarding either the available data or the missing information. This has been explained below‚ in a separate section. Approach We applied the following formulae to calculate the WACC: Our assumptions are explained in the next section. The table below presents the approach for calculations
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Project Case analysis: Marriott Corporation Introduction and background The Marriott Corporation‚ an American firm‚ was founded in 1927 by J.Willard Marriot.The company began as a small beer stand and soon began to sell food and provided lodging that expanded rapidly. With the help of his wife Alice‚ the family owned business had 45 restaurants in nine states by 1940 and grew into one of the leading service companies. The Company has three major lines of business: lodging‚ contract service
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PHILLIPS FOODS‚ INC. — INTRODUCING KING CRAB TO THE TRADE On a hot Baltimore day in August 2006‚ Phillips Seafood Restaurants were full of tourists lunching on local seafood specialties. Among them‚ Cherry Stockworth‚ vice-president of marketing for Phillips Foods‚ Inc.‚ and Ron Birch‚ product manager for the new pasteurized king crab‚ were discussing the upcoming phase II of the launch of king crab (see Exhibit 1). In phase I‚ Birch had targeted foodservice buyers and had spent almost half of
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The interesting events from CoBot’s standpoint are those‚ which were not expected or least expected to happen‚ from the CoBot’s past task execution data. We define these interesting events as anomalies-- deviation from the expected data. The expected value for an event can be computed from the respective log table‚ we create by analyzing the bag files. Using the expected data we identify the instances which are anomalies‚ and verbalize them comparing it with a past instance or the expected data for
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INS523 INGLOT: Conquering the World 05/2014-6028 This case was written by Zdenek Necas‚ PhD Candidate in Strategy‚ and Quy Nguyen Huy‚ Associate Professor of Strategy‚ both at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. It draws both on company and publicly available information. Additional material about INSEAD case studies (e.g.‚ videos‚ spreadsheets‚ links) can be accessed
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