another cosmetic brand come to the market. The new brand isn’t only from US or European countries‚ but also from Asia as well. Nowadays‚ in Indonesia‚ the popular brand is from Korea because of the famous Korean singers hit the entertainment world. The SWOT analysis of Maybelline is: Strength: * Maybelline’s parent company is L’Oréal. Maybelline has top research and development team from the parent company. * Maybelline successfully create an image of stylish‚ hip‚ charming‚ and intelligent in
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EXECUTIVE SUMMARY: This case examines P&G and whether or not it has the ability and means to make SK-II a global brand. Paul de Cesare‚ President of Max Factor Japan and GLT member of the beauty care GBU‚ had to recommend one of three alternatives for a global strategy for the SK-II brand: expand into China‚ build on the brand’s success in Japan‚ or introduce SK-II to Europe. In doing so‚ he also had to keep entry strategies for the different markets in mind‚ and also the organizational change brought
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isolate the natural‚ nutrient-rich liquid which they called Pitera.[1] In 1980‚ the Japanese branch of Max Factor acquired rights to the ingredient‚ and launched the first cosmetic product containing the ingredient: Max Factor Secret Key with Pitera. Although only modestly successful‚ its customer base was very loyal‚ so Max Factor expanded the range‚ renaming it Max Factor SK-II. [2] Max Factor would flip through five different owners‚ each of whom ignored the SK-II product‚ until 1995‚ when current
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Head of P&G Beauty Care GBU 2. Paolo de Cesare: President of Max Factor Japan 3. Durk Jager: P&G CEO 4. GLT: Global Leadership Team (made up of business GM’s of crucial MDO’s‚ people from R&D‚ consumer research‚ product supply‚ HR‚ and finance). Chaired by Lafley. INTRO: In this case study we are introduced to P&G as an organization and their changes in structure overtime. More specifically‚ after the acquisition of Max Factor Japan and success in its SK-II line‚ questions are raised about
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idolized from the movies. In 1914‚ a man by the name of Max Factor who was well known in Hollywood for his wigs‚ developed the first foundation that wouldn’t crack or cake. It was very popular with the movie stars both on and off set. Max factor is the one responsible for making the word makeup mainstream. He began marketing his makeup to the public in 1920‚ claiming anyone could look like their favorite movie star. About the same time that Max Factor was becoming well known‚ another man by the name of
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Jacob Collins Kyle Spielbusch MGMT 328-001 Proctor and Gamble in Japan SK-II is a Japanese prestige skin care line of Proctor and Gamble. In November 1999‚ Max Factor Japan president‚ Paolo de Cesare was preparing to meet with the Global Leadership Team (GLT) of Proctor and Gamble’s Beauty Care Global Business Unit (GBU). Since Max Factor Japan was the center of P&G’s rapidly growing cosmetics business in Asia‚ and it already had some European market experience as well‚ De Cesare believed it was
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more critical message. Madonna keep changing her persona and style in order to target different group of target segments from children to mother age and even gay-icon audience‚ etc . Madonna had took part in different ad campaign such as GAP and Max factor in order to differentiate her image and target different kind of people. Besides‚ we say that Madonna follows differentiation strategy because she can identify the key competitors and differential it’s music genre and image in order to increase
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How transferable is this model and what are barriers? P&G Japan: The SKII Globalization Project GLT – Global Leadership Team GBU – Global Business Unit Alan Lafley – head of P&G’s Beauty Care GBU Paolo de Cesare – President of Max Factor Japan Lafley’s organisation and budget‚ which would support the global expansion of SK-II Need evidence of the transferability potential of a brand Constraint – bold but disruptive Organization 2005 restructuring program GBUs took over
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……..………………….P.7-8 Current Personal selling……………………………….……….………………...P.8 Direct Marketing………………………………………………………………..P.8-9 Online Marketing……………………………………………….………………...P.9 Analysis of the promotion mix....……………………………….P.10-14 New target segment for Max Factor………………………………..P.15 Product………………………………………………………….……..…………..P.15 Place……………………………………………………………….……………....P.16 Price……………………………………………………………………….…….....P.16 Promotional objective…………………………………………………………….P.16 Advertising………………………………………………..…………………..….
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2. I found a relationship between the social theory of Max Weber and the song “Ex-Factor” by Lauryn Hill. Max Weber was a German sociologist that contributed to the development of understanding of modern societies. One of is contribution was in fact the consideration of the role and behavior of individuals. For Weber‚ when studying societies we need to consider the motivation that guide individual behavior‚ the reasons we behave that way we do. In order to understand this concept of behavior we need
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