M10MKT Information Acquisition and Analysis “Research Brief and Proposal” Submit to: Alison Jack Student Name: Chenchen He ID: 3361841 Course: MA Advertising and Marketing November 2010 Marketing Research Brief and Proposal Business Scenario: Smoothie Ice -- A major frozen dessert manufacturer is planning to launch a range of individual ice creams based on the flavours of Smoothies. They want to test the appeal of the concept amongst potential consumers. They are keen to identify
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STARBUCKS MKTG408 Professional Application You are continuing to work with the same business used in the Units 1 and 2 Individual Project. In the U2 IP‚ you began developing ideas for a new campaign. This week you will begin writing a creative brief. Part 1: Background Analysis Based on your U1 situation analysis‚ analyze critical issues facing the company that could be addressed in an IMC campaign. List and analyze the top 3 critical issues. Determine what issue must be addressed
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OBJECTIVES CORPORATE Nudie Jeans (“Nudie”) strive to share their passion for denim with the fashion community and demonstrate socially responsible business practices. Nudie strives to deliver the best quality from material choice to craftsmanship and design coupled with a vision for change in manufacturing practices in the fashion industry. This is illustrated in their firm supporter of Amnesty International in their fight for ethical human rights practices in the garment manufacture industry
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Tennessee v. Reeves. 917 S.W.2d 825 (Supreme Court of Tennessee‚ 1996) On the evening of January 5‚ 1993‚ Tracie Reeves and Molly Coffman‚ both twelve years of age and students at West Carroll Middle School‚ spoke on the telephone and decided to kill their homeroom teacher‚ Janice Geiger. They agreed that Coffman would bring rat poison to school the following days so that it could be placed in Geiger ’s drink. After that ‚ they would steal Geiger ’s car and drive to the Smoky Mountains. On the
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Class 3 Anti-trust Laws Nature and Purposes of the Antitrust Laws * Prohibits agreements and collective action that unreasonably restrain trade. [section1] * Prohibits monopolization and attempted monopolization [section 2] * Purpose is to preserve a competitive marketplace and protect consumer welfare. NCAA v. Board of Regents of University of Oklahoma * S.C. established an analytical framework for applying antitrust law to the sports industry. * The “competition itself”
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United States V McClatchey 217 F3d 823 Cir.‚ (10th ‚ 2000) I. Background This case of U.S government versus defendant McClatchey involves hospital CEO‚ two physicians‚ and Mr. McClatchy who is a part of the administrative staff at Baptist Medical center. Two physicians involved in the case worked together in a group practice called BVMG that provided care to the nursing homes. In 1984‚ they brought a proposal to the Baptist Medical Center to have them buy the practice and in return physicians
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Susan M. V. New York Law School‚ No. 129‚ Court of Appeals of New York‚ 76 N.Y. 2d 241; 556 N.E. 2d 1104; 557 N.Y.S. 2d 297; 1990 N.Y. LEXIS 1413‚ April 26 1990‚ Argued‚ June 14‚ 1990‚ Decided Facts: Petitioner law student was placed on academic probation after her first year of law school. A year later‚ having failed to maintain a minimum cumulative average as required by respondent law school’s rules‚ she was dismissed after a hearing of respondent’s academic status committee. She sought reinstatement
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Name: N Lab 1: Leaf Lab Date: 4/13/13 Assignment 1 Questions 1. Based on what you already know about photosynthesis‚ develop a testable hypothesis to explain the influence of an increase in light intensity on the photosynthetic rate in tomato leaves. 2. What is the relationship between an increase in light intensity and photosynthetic rate in tomato leaves? Does this relationship support the hypothesis that you formulated? As light intensity increases then the rate of photosynthesis
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Citation: Ashcroft v. The Free Speech Coalition‚ 535 U.S. 232 (2002) Parties: John D. Ashcroft‚ Attorney General‚ and the Government of the United States‚ Petitioners The Free Speech Coalition‚ Respondents Facts: In 1996 Congress passed the federal Child Pornography Protection Act (CPPA) which extended federal prohibition against child pornography to sexually explicit images that appear to depict minors but that were actually produced without using real children. The CPPA statute in
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Seminar Six: Exploring Ethical Dilemmas and Vignettes (2) Seminar Objectives Students will: * Identify an ethical dilemma * Critically appraise the dilemma * Discuss the problems implementing the appropriate action in practice * Explore mechanisms by which this action could be encouraged and empowered Preparation for Seminar Students must read the following ethical dilemmas in the Crane and Matten core text before attending the class: 1. A fitting approach to shoe selling
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