MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This concept is the
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OF EXTRA-MURAL STUDIES MASTERS IN PROJECT PLANNING AND MANAGEMENT LDP 601: FUNDAMENTALS OF MANAGEMENT PRESENTED BY: GROUP 1 SUBMITTED TO: PROFESSOR HARRIET JEPCHUMBA KIDOMBO DATE OF SUBMISSION: APRIL 15‚ 2014 Question: Examine the concept of ethics and illustrate with a case study how it has been institutionalized in an organization Group 1 Members No Name Registration No. 1. Michael Ngumbu Nguri L50/71712/2014 2. Anne Wanjiku Waititu L50/71437/2014
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Concept of Motivation Institution Name Date Concept of motivation Motivation is defined as an amalgamation of forces that instigate‚ direct and maintain a certain type of behavior that aims towards achieving a specified goal (Hong-chee‚ 1968). From this definition it is evident that motivation is a group of certain forces working together to achieve a particular objective. Therefore‚ motivation is regarded as a vector quantity possessing both direction and magnitude. Motivational direction
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Marketing Concepts MAR110 Study Period 4‚ 2010 SWINBURNE UNIVERSITY OF TECHNOLOGY Research Report “Marketing’s really just selling with a posh name! What’s all this about a Marketing Concept?” EXECUTIVE SUMMARY This research report aims to depict if there is any truth to the statement “Marketing is just selling with a posh name...” it also aims to illustrate the marketing concept‚ which refers to the second half of the statement “ .....What’s all this about the marketing concept”
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Accounting Principles‚ Concepts and Conventions Accounting principles are guidelines & standards‚ which have been accepted by the accounting profession in preparation and presentation of accounts of the business. It is approved and normally accepted by the government bodies &controlling authorities. Accounting principles are uniform in order to understand in the same sense by those using it. Also they are not rigid (i.e. inflexible) like principle of gravity but they are flexible.
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Introduction Organizational behavior concepts are relevant not only in the workplace setting alone‚ but can also be applied to almost all things and setting that we encounter throughout our lives. They can also be found in popular media‚ such as literature‚ popular music‚ movies and cartoons. The Art Imitates Life Project exposed our group to understand the pervasiveness artist‚ directors‚ and authors create when inspired by life and the world around them. We were able to analyze these media and
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Business Entity Concept Money Measurement Concept Going concern concept Accrual basis concept Consistency Concept Materiality and aggregation concept Concept on Prudence Matching Principle Dual Aspect Relevance Concept Introduction Financial accounting has a number of conservative laws which have been considered over the years and all the possible identifiable rules are: Business Entity Concept‚ Money Measurement Concept‚ Going concern Concept‚ Accrual basis of accounting concept‚ Consistency
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The Banking Concept of Education: Paulo Freire states “knowledge is a gift bestowed by those who consider themselves knowledgeable upon those whom they consider to know nothing” (139). He claims that in The Banking Concept of Education‚ the teachers treat the students as a bank in which they deposit information into them and the students never really get to think critically about the information they are learning. This method was widely used during the first twelve years of my formal education
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“Nowadays the concept of culture in anthropology and sociology is regarded as a fundamental element in the humanities.” (Chase‚ 1948: 59; cited in Encyclopaedia Britannica‚ 2007: The culture concept in anthropology) Today culture is one of the most discussed concepts all around the world. It has a crucial role in human relations. Its understanding is the kernel of the new multiculturalism policy of different countries around the globe. And in this understanding the social sciences has a
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----------------------------------------------------------- Accounting Concept and Conventions In drawing up accounting statements‚ whether they are external "financial accounts" or internally-focused "management accounts"‚ a clear objective has to be that the accounts fairly reflect the true "substance" of the business and the results of its operation. The theory of accounting has‚ therefore‚ developed the concept of a "true and fair view". The true and fair view is applied in ensuring and
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