Strategic Marketing Dr. George Balabanis Contents Course Syllabus ………………………………………………………………….…1 Course Schedule ……………………………………………………………….…....2 Coursework ……………………………………………… …………………………8 LECTURE NOTES Session 1. Introduction to Marketing …………………… …………………………12 Session 2. General Approaches to Strategy Making and Planning … ……….……15 Session 3. Marketing Decision Making and Planning………………………………19 Session 4. Analysing the Organisation and Competitors ……………………………24 Session 5. Analysing Channels
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2 BUSINESS POLICY AND STRATEGIC MANAGEMENT Learning Objectives • • • • • Learn what business policy and strategy is all about. Know the framework and importance of strategic management. Know the strategic management process. Have an understanding of corporate vision and mission. Learn how strategy operates at different levels of the organization. Without a strategy the organization is like a ship without a rudder. Joel Ross and Michael Kami Strategic management is not a box of tricks or a bundle
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Executive Summary The purpose of this paper is to analyze the industrial and strategic aspects of McDonald ’s. From an Industrial point of view‚ the paper will attempt to dissect the industrial trends of McDonald ’s such as the use of technology and their stance on government and trade regulations. Also‚ the paper will cover the notable changes in McDonald ’s ’ industry environment. In addition‚ using a strategic group map‚ the paper will compare McDonald ’s to companies with similar business
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STRATEGIC MANAGEMENT 1.0 Analysis of Banking Industry in Nigeria. 1419 The Nigerian banking industry is one of the most dynamic and competitive industries in the Country. The role of banks in economic development has been richly articulated in the literature. Pioneer contribution of Schumpeter (1934) was of the view that financial institutions are necessary condition for economic
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called advanced renal cell carcinoma. It is also used to treat liver cancer. Sorafenat (sorafenib 200mg) may also be used for other purposes not listed in this medication guide. What are the possible side effects of Sorafenat (sorafenib 200mg) ( Generic Nexavar)? Stop using Sorafenat (sorafenib 200mg) and get emergency medical help if you have
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Strategic Plan and Presentation STR/581 King Freeborn Uyere March 10‚ 2014 Suchitra Veera Week Six Executive Summary E TRADE was the first online trading company which makes them a leader in innovative business. The company was founded in 1982 and became an IPO in 1996. The headquarters is in New York City. They are a brokerage and investing company. E TRADE provides tools that help individuals achieve their long-term investing goals by cutting out the middle
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| strategic management report on glaxosmithkline(GSK) | Table of Contents Letter of Acknowledgement 4 Executive Summary 5 INTRODUCTION 6 VISION STATEMENT: 6 MISSION STATEMENT: 7 GSK PAKISTAN: 7 COMPANY’S PRODUCTS 9 GSK VALUES: 10 GSK ETHICS: 11 GSK BEHAVIOURS: 11 GSK CONSUMER HEALTH CARE SEGMENT 13 Supply chain activities: 14 Marketing technique: 14 BCG MATRIX 16 Internal Factors Evaluation (IFE): 19 Strengths: 19 Weaknesses: 19 External Factors Evaluation (EFE):
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Topic 1 – Strategic Leadership: Managing the strategy (H&J: Chapter 1) Actions in business are frequently directed at the achievement of superior performance‚ therefore a strategy can be defined as “an action a company takes to attain superior performance” (Hill and Jones‚ 2107). It is important to understand that this definition is one of many. Contrary to some views that there is one single definition of strategy‚ we argue that there is no such universally accepted definition and that
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Strategic management consists of the analysis‚ decisions‚ and actions an organization undertakes in order to create and sustain competitive advantages. This definition captures two main elements that go to the heart of the field of strategic management. First‚ the strategic management of an organization entails three ongoing processes: analysis‚ decisions‚ and actions. That is‚ strategic management is concerned with the analysis of strategic goals (vision‚ mission‚ and strategic objectives) along
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STRATEGIC FIT – A STRATEGY TO ALIGN ORGANIZATION AND ENVIRONMENT Abstract This paper analyzes the term ‘strategic fit’ exactly means‚ types of strategic fit‚ necessities to focus on strategic fit‚ and most importantly how well an organization can align its resources & capabilities with the opportunities that exist in the external environment so as to achieve peak performance in the business. Strategy of Nestlé as an example to discuss how far it is true that effective strategic fit ensures organization’s
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