Introduction Of Business Maxis Bhd ( Background of Maxis Bhd .) -Maxis Berhad is a leading mobile phone service provider in Malaysia ‚ was established on 1995 under the name of Maxis Mobile Sdn Bhd .Which the founder is Ananda Krishnan who are one of the richest man in Malaysia . Maxis Mobile Sdn Bhd operates as a subsidiary of Maxis Berhad. -Since the commencement of commercial operations of its parent company‚ Maxis Communications Berhad‚ in 1995‚ Maxis Malaysian business has been
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consumer"‚ (Meyer et al‚ 1988). With the help of distribution channels‚ companies are able to overcome the time‚ place and possession gaps that separate goods and services from the consumers. As said by Aaker (1984)‚ access to an effective and efficient marketing channel is often a key success factor. However‚ in this competitive era‚ an understanding of the alternative distribution channels and the trends in their relative importance can be of strategic importance for any company. For example‚ the growth
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Introduction Maxis Communications Berhad‚ or in short Maxis‚ is a Malaysian mobile network operator headquartered at Kuala Lumpur‚ Malaysia. It was started in the year 1993. It uses the dialling prefix identifier of "012"‚ "017" and “0142”. Their mobile services are provided over the 900 & 1800 MHz GSM band and as July 2005‚ the 2100 MHz UMTS band. Majority of the company’s stake is owned by Malaysian billionaire Ananda Krishnan. The company has total subscribers at 13.95 million as of December
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Maxis Communications Berhad (MAXIS) - Financial and Strategic Analysis Review Maxis Communications Bhd (MCB) is a leading communication and the internet technology service provider with a base of over 20 million subscribers. The company provides variety of communication products namely‚ mobile services‚ residential fixed line services and broadband internet services for individual and businesses. In addition‚ the company also operates and international gateway services. Its geographical operations
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all over Viet Nam. In this plan‚ our group focuses on Diana 4 teen‚ one of the main products of Diana because we are impressed by the high quality and brand awareness of the product. Also‚ the company has good reputation and rapid growth in profit. Their products are continuously applied the most advanced technology to improve the convenience for the customers. Although in South Viet Nam‚ Kotex is still leading the market of sanitary napkin‚ we hope this marketing plan will provide strategies for
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techniques involved in developing a marketing strategy L.O. 1.1: Provide a clear and accurate outline of the planning principles and involved in developing a marketing strategy for your company. L.O. 1.2:Describe and critically evaluate a range of tools and techniques used to produce a strategic marketing plan for your company. L.O. 1.3: Compare and contrast the BCG Matrix and Product Life Cycle. Describe how it can be used to develop a marketing strategy for your company
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Introduction Maxis Communications Berhad is a leading telecommunication corporation in Malaysia. In April 1995‚ Maxis start to provide mobile phone service and their pre-paid brand – Hotlink was published in 1999.(Irfee Chandio (24 October 2009) Background and history of the maxis. Retrieved 30 October 2013 from http://mytelcos.wordpress.com/history/. The dialing prefixes of Maxis include 012‚017 and 014-2. Their headquarter is located within the Menara Maxis that contain 49 storey. Maxis (MYX:6012)
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Maxis Communications Berhad ("Maxis") today launched its first ever Hotlink prepaid one country‚ one rate plan which offers customers the best value for their money. With Hotlink’s 39 sen per minute anytime‚ anywhere in Malaysia calls‚ customers will enjoy one flat rate nationwide‚ which means savings of up to 68% for domestic calls. This value-added rate is available for calls made within the Maxis 012 and 017 network‚ and on Hotlink’s Talk plan. Customers on the Activ5 SMS plan will enjoy the
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of view through publicity or advertising whereas trend is defined as a general direction in which something is developing or changing according to time line. There are differences between advertising and promotion despite the fact that both of these marketing tools use many of the same techniques and apply it for the very similar ends. Primary objective of advertising is to create an enduring brand image while for promotion; it is to get sales quickly or to induce trial. Also‚ advertising is used to increase
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Maxims and Equity Equity in its broadest sense means fairness. Within the legal system it’s known to be a body of law that looks at all concerns which fall separate from the jurisdiction of common law. It allows courts to use their discretion and apply justice in accordance with “natural law”. Dictionary.com’s definition of maxim is “an expression of a general truth or principle‚ a principle or rule of conduct”. Maxims of equity can be described as an established principle of fairness. They
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