MARKETING PLAN PRESENTED BY: GROUP #03 • SUMBEL M ASGHAR • ANILA RANI • MUHAMMAD YASIR • NASIR AHMAD • AJMAL KHAN • TAYYABA IFTIKHAR • AEYSHA MUNAWAR • HUMAYUN WAHEED PRESENTED TO: MAM HUMAIRA KHAN Acknowledgement All praises and thanks to Almighty Allah. The Lord and Creator of this universe by whose power and glory all good things are accomplished. He is also the most merciful‚ who best owed on me
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Table of Contents Executive Summary 2 Foreword 3 1 A - Political 4-6 Environmental 7 Social 8 Technological 9 Micro-environment 10-13 Competitive analysis 14-15 1 B - SWOT analysis 16 Strengths 16-17 Weaknesses 17 Opportunities 17-18 Threats 18 2 Barclaycard ranking table 19-21 3 - A and B 22 Ansoff’s Matrix 23-25 Porter’s five force analysis 25-27 4 - Updates
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Chapter 2: Analysis of marketing strategy 2.2 Pricing Strategy 2.2.1 Factor affecting pricing decisions (type of market) iPhone4s is a product from Apple which sells in oligopoly competition market. As we know‚ the characteristic for oligopoly competition market are product differentiation‚ few sellers but many buyers in the market‚ high barrier market entry and exit‚ price maker in the market and spend money in advertisement. It has a few of competitors‚ such as Samsung Galaxy S2 (RM2099)
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governmental policies for reducing Inequality in Income and enhancing Income Redistribution: 14 3.1. Causes of income inequality in Vietnam 14 3.2. Theories on redistribution of income 15 3.2.1. The Benthamism (Utilitarianism) 15 3.2.2. The Maxi Min Principle 15 3.3. Recommendations and governmental policies for reducing Inequality in Income and enhancing Income Redistribution: 16 3.3.1. Economic solutions 17 3.3.2. Redistribution 20 3.3.3. Poverty Reduction Strategy 22 Conclusion
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BRİEF Turkcell is one of the leader telecommunication company in Turkey. It was founded in February 1994. In 2011‚ Turkcell’s market share has reached 53%. Turkcell has 34.5 million subscribers as of March 31‚ 2012 and also‚ one of the three GSM operators in Europe which has achieved great success in terms of number of the subscribers. Süreyya CİLİV has worked as a CEO since January 9‚ 2007. The total number of employees of the Company is 11.183 in 2010 (operations and technical section 7.707
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Name: Tresa Jellison RESULTS REPORT Date: 14 June 2015 Name: Tresa JellisonTresa JellisonTresa Jellison Email: tjellison38@yahoo.comtjellison38@yahoo.comtjellison38@yahoo.com Course: MKT/571MKT/571MKT/571 Instructor: Luis AmelinckxLuis AmelinckxLuis Amlelinckx SIMULATION TITLE: The Marketing Environment SIMULATION DESCRIPTION: Gerlach Publishing is a small publisher that exclusively publishes textbooks used in Colorado public schools. The Marketing Director at Gerlach is responsible for researching
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appliances‚ and in the end‚ they hurt themselves. Target should have done a lot better of a job in providing customer value and satisfaction then Wal-Mart or others. Customers would have stayed loyal if valued and satisfied. Wal-Mart had a huge microenvironment affect as a competitor is the low cost store‚ which lures customers in and would normally get most of the attention‚ through the consumers assuming that they have a cheaper and better buys. 1 Q.2: What macro
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ASSIGNMENT 1 ON LECTURE 2 NAME – ADEKOYA ADESEYE OLASILE QUESTION 1: Identify factors in the Microenvironment (PESTEL) which are relevant to SABMILLER. ANSWER: SABMiller’s activities are heavily influenced by the political‚ social and legislative environmental factors within which it operates; meaning this has made the company proactive when dealing with macro factors. SABMILLER operates in developing as well as matured markets. These markets include very challenging aspects which in the
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consumerism produced by the economies of capitalist societies’. (p. 54). Furthermore‚ with the convergence of internet and the mushrooming number of mobile phone users‚ these have enabled more formations of big telecommunication companies such as Digi‚ Maxis and Celcom to provide an internet data plan for the users. It is indeed a solid evidence of commodity fetishism‚ ‘a theory of how cultural forms…can secure the continuing economic‚ political and ideological domination of capitalism.’ (p. 50) Mobile
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Old Navy‚ and Wet Seal. Her price range for clothing was $60‚ she had a set budget for her shopping so she that she was able to limit herself on the amount of money that she was willing to spend. Emily is tall so her favorite item to purchase is maxi dresses. Lauren‚ one of my MU friends
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