Airconditioner Industry in India — Presentation Transcript * 1. AIRCONDITIONER INDUSTRY ANALYSIS Subject: Business StrategyIndustry: Consumer Durable(Air Conditioner) Company: Bluestar Haresh Ashar(01) Prashant Arekar(19) Narayanan Palani(09) Devina Deshmukh(02) * 2. INDUSTRY ANALYSIS CONSUMER DURABLES • Consumer durables Sector can be classified as follows: – Consumer Electronics includes VCD/DVD‚ home theatre‚ music players‚ colour television‚ cameras‚ camcorders‚ portable audio‚ etc – White
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Chapter 1: the Nature of Marketing. The focus of marketing is on customers and their changing needs. Goal of marketing: long term customer satisfaction. Three conditions which must be met before the marketing concept can be applied: * Company activities should be focused on providing customer satisfaction instead of producing products. * The achievement of customer satisfaction relies on integrated effort (marketing is the responsibility of everyone in the company.) * Management must
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3/19/2013 Opening Case • It was the early 1930s when a physician –turned textile trade in rural Karnataka found his business getting interrupted for want of regular supplies of cloth from the weavers. When he enquired with weavers about the reason for their irregularity‚ he was told that there was no working capital available to them. There were no banks in the area. The one located in the town was not interested in lending to small operators particularly in the rural area. Local money lenders used
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the rain. My product will include a leather jacket‚ pants‚ shirts‚ shoes and last but not lest an umbrellas. Marketing Environmental Analysis The marketing environment consists of a Microenvironment and a Macro environment. The microenvironment deals with internal factors. which could affect the company’s ability to service its market‚ such as competitors‚ suppliers‚ distributors and consumers. The macro environments are those factors‚ which are outside the
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affect not only the company but also the other actors in the microenvironment. The analysis of the five forces – political/legal‚ economic‚ ecological/physical‚ social/cultural and technological – is known as PEEST analysis. 3. Micro environment The actors in the company’s immediate environment that affects its capability to operate effectively in its chosen markets. The Marketing Environment Macroenvironment Economic Microenvironment Political/ legal Customers Suppliers Company Distributors
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Alexander Wang Devan Burton FMD 101 Section #1 His New Look Alexander Wang was born May 17th‚ 1984 in San Francisco‚ California. At age 18‚ he moved to New York to attend parsons The New School for Design to study fashion design. After he dropped out his sophomore year‚ he launched his first women’s ready-to-wear collection in 2007. The label represents a casually cool downtown style‚ drawing inspiration from the nineties‚ French chic‚ and rock grunge-always finished off with a slouchy‚ rolled-out-of-bed
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M&M Profile • Type: Public • Listed at: BSE 500521 • Industry: Automotive • Founded: 1955 • Headquarters: Mumbai‚ India • Area served: Worldwide • Key people: Anand Mahindra (MD) • Revenue: Rs. 37‚026/- Crore (2011) • Employees: 15147 (2011) • Parent: Mahindra Group M&M History Mahindra & Mahindra Limited (M&M) (BSE: 500520) is an Indian multinational automaker headquartered in Mumbai‚ Maharashtra‚ India. It is one of the largest automobile
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“semi-sweet.” Semi meaning partial. Material with electrical conductivity that is not quite that of a conductor nor that of an insulator‚ is a semiconductor. But if semi means half why is a 80‚000 pound 18-wheeler called a “semi.” It’s more of a maxi. It’s really the trailer part that is referred to a “semi”‚ as in semi-trailer. It’s doesn’t have a front axle and only wheels only at the end. So the truck that pulls it is semi-tractor trailer or simply a “semi”. And wood on a shrub that isn’t
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The factors of influencing the fast food restaurant Chinese fast food is not something new. But fast food is not an original Chinese conception. Traditionally Chinese people value a certain kind of elegant and slow table manners‚ which symbolize health and politeness. The development of Chinese fast food can be traced to 1980s-1990s‚ when Western fast-food giants entered the Chinese market in order to attract more Chinese consumers. As a result of this‚ Chinese-style fast food emerged and
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Name:george edward kamal dimitrie barsoum ID:20120962 Ibrahim adel Ibrahim taha 20121313 Microenvironment: Micro-environmental factors such as customers are essential in determining the success of marketing especially when the needs of the clients are satisfied. Similarly‚ the contribution of employees to the company is fundamental in production of high quality products which are highly marketable (Apple‚ Inc. 2008). The media is an equally crucial factor of the micro-environment because any
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