actors close to the company that affect its ability to serve its customers-departments within the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. What are you studying? A) the macroenvironment B) the microenvironment C) the marketing environment D) the demographic environment E) the global environment Answer: B Diff: 1 Page Ref: 66 Skill: Concept Objective: 3-1 2) Which of the following terms is used to describe the factors and forces outside
Premium Marketing
VINTAGE CLOTHING Vintage clothing is a generic term for new or second hand garments originating from previous era. The word “vintage” is copied from its use in wine terminologies‚ as a more elegant seeming euphemism for “old” clothes. Most vintage clothing has been previously worn‚ but a small percentage of pieces have not. Vintage does not only have to do with clothes‚ we have vintage house interior decorations‚ vintage cars‚ vintage beads and lots more. Vintage clothing is what that is in vogue
Free Fashion Clothing Trousers
sales revenue of Company ABC on Motorola Ruggedized Handheld devices is increasing every year for 3 years consecutively. Celcom have increased their Base Transmission Station (BTS) to increase their voice and data coverage for their customer. Maxis have increased their Base Transmission Station (BTS) to increase their voice and data coverage for their customer. Digi have increased their Base Transmission Station (BTS) to increase their voice and data coverage for their customer. From the research
Premium Revenue Reasoning Customer service
________________ Situation: Roger Haskett‚ director of purchasing for Morrow University in San Antonio‚ Texas Professor kahsay ‚ from engineering faculty Menard ‚the supplier Purchasing department The purchasing department’s mandate was to maxi- mize the value of funds spent on supplies‚ equipment‚ and services; ensure ethical buying practices; maintain good supplier relations; and ensure compliance with the regula- tions governing taxes‚ accounting procedures‚ and other related university
Premium Lease Contract Cost
Part One: 1. It is a concept where goods are produced without taking into consideration the choices or tastes of customer a. Production Concept 2. It involves individuals who buys products or services for personal use and not for manufacture or resale a. Micro Environment 3. It is the groups of people who interact formally or informally influencing each other’s attitudes and behaviors a. Reference Groups 4. The concept of the product that passes through various changes in its total life
Premium Advertising Marketing
Principles and Practice of Marketing Class N°1 - 30/09/2013 Chapter 1: Fundamentals of Modern Marketing 1 The Marketing Concept a) Traditional Marketing Peter Drucker: “The basic function of marketing is to attract and retain customers at a profit”. Central role in business: creation and retention of customers. Purpose of Marketing is not to chase any custom er at any price. Keeping them by providing satisfaction / attracting them by creating added value. This basic notion lacks
Premium Marketing
into a Wi-Fi hotspot One of the not-so-well-known features of Windows 7 is the ability to turn your laptop (or desktop with a wireless card) into a wireless access point‚ aka Wi-Fi hotspot. If you are using a USB 3G broadband such as those from Maxis‚ Celcom and DiGi‚ or the Wiggy from P1‚ this would let you finally be able to share your Internet connection with others wirelessly‚ like the Wi-Fi modems which Streamyx and P1 give. Again‚ a gentle reminder‚ you need to be using Windows 7 in order
Premium Wi-Fi Wireless access point Wireless LAN
phone/SIMcard damage‚ handset lost‚ etc. Currently‚ this company serves around 8.8 million customers around the world. Being the oldest and most experienced amongst the three‚ celcom has many competitive advantages against its major rivals Digi and Maxis. They currently posses the highest trend in the market share‚ giving the highest coverage‚ many products features and having the highest customer size in the Malaysian market. They are applying many future strategies to maintain their position as the
Premium Mobile network operator Telecommunications Mobile phone
cited in Kotler et al. 2009‚ p. 4). Thus‚ in order to achieve organisation’s goals‚ marketing management needs to be flexible to adapt continuously changes of the environment. II- DISCUSSION Question 1: Microenvironment of air travel industry Microenvironment of travel airlines can be divided into the following categories: 1- The marketing organization: Even thought the role of marketing is to deal with customers‚ marketing management must work closely with other
Premium Airline Low-cost carrier
Strategy Marketing Macquariedale Organic Wines is a company that produces red and white wines. According to Adam (2012‚ p.144)‚ the relevant mission of this company is to make the biodynamic wines become more and more popular‚ and capture more market share. Biodynamic wines are a new kind of wine‚ which is used the products like cow dung. That is different from organic wine. Customers are adopting biodynamic wine‚ so the company wants more customers to choose and buy biodynamic wine. Besides
Premium Wine