Part One: 1. It is a concept where goods are produced without taking into consideration the choices or tastes of customer a. Production Concept 2. It involves individuals who buys products or services for personal use and not for manufacture or resale a. Micro Environment 3. It is the groups of people who interact formally or informally influencing each other’s attitudes and behaviors a. Reference Groups 4. The concept of the product that passes through various changes in its total life
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Principles and Practice of Marketing Class N°1 - 30/09/2013 Chapter 1: Fundamentals of Modern Marketing 1 The Marketing Concept a) Traditional Marketing Peter Drucker: “The basic function of marketing is to attract and retain customers at a profit”. Central role in business: creation and retention of customers. Purpose of Marketing is not to chase any custom er at any price. Keeping them by providing satisfaction / attracting them by creating added value. This basic notion lacks
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cited in Kotler et al. 2009‚ p. 4). Thus‚ in order to achieve organisation’s goals‚ marketing management needs to be flexible to adapt continuously changes of the environment. II- DISCUSSION Question 1: Microenvironment of air travel industry Microenvironment of travel airlines can be divided into the following categories: 1- The marketing organization: Even thought the role of marketing is to deal with customers‚ marketing management must work closely with other
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Strategy Marketing Macquariedale Organic Wines is a company that produces red and white wines. According to Adam (2012‚ p.144)‚ the relevant mission of this company is to make the biodynamic wines become more and more popular‚ and capture more market share. Biodynamic wines are a new kind of wine‚ which is used the products like cow dung. That is different from organic wine. Customers are adopting biodynamic wine‚ so the company wants more customers to choose and buy biodynamic wine. Besides
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Demand‚ the human wants that are backed by buying power indicates a person’s financial ability to buy their wants. Organizations need to identify its microenvironment and macroenvironment to identify forces or actors in the business environment that can have effect on the organization’s marketing and business activities. Microenvironment of a company is made up of the company itself‚ its competitors‚ the suppliers‚ customers‚ marketing intermediaries and the publics. The publics are those people
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TABLE OF CONTENTS Introduction 2 Industry background 2 Company background 3 Strategic marketing and planning 3 SWOT Analysis 4 Macro environmental Forces 5 Technology Forces 5 Economic Forces 5 Political Forces 6 Microenvironment Forces 7 Large number of competition 7 Strong bargaining power (Suppliers) 7 Strong bargaining power (Consumers) 8 Market Segmentation 8 Target Market 9 Targeting Strategy 10 Positioning Strategy 10 Recommendation 10 Introduction The purpose of making
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into a Wi-Fi hotspot One of the not-so-well-known features of Windows 7 is the ability to turn your laptop (or desktop with a wireless card) into a wireless access point‚ aka Wi-Fi hotspot. If you are using a USB 3G broadband such as those from Maxis‚ Celcom and DiGi‚ or the Wiggy from P1‚ this would let you finally be able to share your Internet connection with others wirelessly‚ like the Wi-Fi modems which Streamyx and P1 give. Again‚ a gentle reminder‚ you need to be using Windows 7 in order
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phone/SIMcard damage‚ handset lost‚ etc. Currently‚ this company serves around 8.8 million customers around the world. Being the oldest and most experienced amongst the three‚ celcom has many competitive advantages against its major rivals Digi and Maxis. They currently posses the highest trend in the market share‚ giving the highest coverage‚ many products features and having the highest customer size in the Malaysian market. They are applying many future strategies to maintain their position as the
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Running Head: DELEGATION AND FUNCTIONS OF MANAGEMENT Delegation and Functions of Management Delegation and Functions of Management Once upon a time‚ there was a busy‚ happy office in a parts manufacturing plant that was thriving. The high costs of fuel and maintenance have slowed the industry and the Austin facility will be closing in order to ensure the survival of the California facility‚ yes‚ things have changed. In it’s day the office was fully staffed. There were managers and staff
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surrounding the business is called business environment. External environment: Everything outside an organization’s boundaries that might affect it. The uncontrollable environment. It consists of the * Macro environment * Microenvironment Internal environment: The conditions and forces within an organization. The controllable environment. * Conditions and stakeholder forces within an organization * Owners. * Board of directors * Employees (marketing
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