Lessons from the Field: Sales at the Bottom of the Pyramid By Heidi Krauel and Joel Montgomery‚ 2009 Acumen Fund Fellows April 2010 Summary Enterprises serving bottom of the pyramid (BoP) markets have tremendous opportunity to create commercial and social impact‚ but are often illequipped to do so. A particular question that needs to be studied is: how can we sell more effectively to BoP consumers? In this piece‚ Acumen Fund Fellows Heidi Krauel and Joel Montgomery draw on their field experiences
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level hierarchies that were more pyramid formed. According to Morillo‚ warfare was the main driving factor in development of complex societies with the development of elites‚ strong leadership‚ and the role of gender. (Morillo 60) Important aspects of the agrarian pyramid outlined by Morillo are the Political leader on the top followed by the elites and the commoners on the bottom. (Morillo 69) The elites included the specialized warriors. In the agrarian pyramid the roles of women were more in
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Heterotrophs are any organism that consumes organic carbon and energy that is fixed by primary producers. This unit discussed an extremely important pyramid‚ somewhat like a food chain that categorizes heterotrophs. 1st level of the pyramid are herbivores‚ 2nd level are carnivores. Eukaryotes are single celled or multi-celled‚ recapped in this unit‚ the primary consumers are the herbivores‚ the secondary consumers are the herbivore consumers‚ and the tertiary consumers are the top predators. The
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Case 3-4 Marketing to the Bottom of the Pyramid Central Issues The concept of the Bottom of the Pyramid (BOP) market was originally developed by C.K. Prahalad in “The Fortune at the Bottom of the Pyramid” to highlight a large potential market made up of a large segment of the world’s population that has‚ until recently‚ been an ignored market segment among multinational companies. In an age of increasing global competition and near-saturation for some products in more mature markets‚ this
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People travel all the way across the world just to visit the great Mayan pyramids. This is what the Mayan mostly specialized in. They were great builders. This was also shown by their incredible stone calendar that allowed them to tell time by the position the sun hits upon the stone. The Mayan were a great civilization‚ but due to the excess exploitation of their land and resources‚ they collapse‚ therefore this was the reason why the Mayan couldn’t sustain a larger population‚ because their environmental
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The great pyramids of Giza in Egypt are a breathtaking site and is hard to believe that they were built in 2560 BC. The tools and knowledge we have today would have been considered science fiction at the time and yet they were still able to build them with the little they had. But there are more than one theories of who they actually are. Most people will tell you the ancient egyptians were the makers of this enormous monument but other groups think differently. There is a percentage of people that
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nobles and priests. The middle class had the craftsmen‚ traders‚ and warriors. At the bottom were farmers‚ other workers‚ and slaves. Thus the Mayan society had several strata: rulers‚ priests‚ commoners‚ and slaves. This social stratification resembles the four-fold classification of the Hindu society named the Chaturvarna Vyawastha. At the top of the Mayan hierarchy was the halach uinic ("True Man") or the Kulguru as in the Hindu system‚ whose position was hereditary. The halach uinic ruled both
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An Andean pyramid much like an Egyptian one is a building of great proportions used and commissioned by the chiefs (leaders) as the center of their activities‚ for any manner of religious‚ political or economic means. It served as a physical symbol and center of power demonstrating the state/chiefdom’s power over the people/tribe. However unlike Egyptian Pyramids religious leaders would host ceremonies that would determine the established
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country. Located 2‚313 miles to the south‚ another famous tribe existed. The Mayan Indians called the beautiful‚ tropical lowlands of present day Guatemala home. A culture that began around early 1800 B.C. as primarily an agriculture society until the cities were abandoned around 900 A.D. These two tribes were very similar to each other given that both tribes believed in similar gods and had similar traditions.
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straight out of the room. Ms. Liddell looked straight into the eyes of her students‚ scanning us. "What do you think Fifi?" She asked. "Mayans or Aztecs? "The Mayans." I nodded confidently‚ bobbing my head up and down. The Mayans and Aztecs were a great Ancient Civilization‚ with a flourished culture. Even if it wasn’t perfect‚ many people can learn from the Mayans. The Aztecs though.. Not so much‚ and there is 3 main reasons; safety‚ enjoyment‚ and power. Are you happy that you are living in the
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