Platform 9 ¾ is a site definable within a diverse range of literary tourism models. It is a site of significance within the fiction and a site which has also become popular through the appeal of the series (Butler‚ 1986). The platform can be defined through its position in travel writing (Busby and Klug‚ 2001 ; Busby‚ 2004) which sees both mainstream travel guides and more niche titles investigate the site and its relevance towards children’s literature. Thus‚ when considered from a literary tourism
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marketing objectives 1. Place the following in the correct order: marketing strategy‚ marketing objectives‚ corporate objectives‚ marketing aims‚ corporate aims. (5 marks) Corporate objectives Marketing objectives Marketing strategies Marketing tactics 2. What is the difference between a corporate objective and a marketing objective? (6 marks) A corporate objective is the overall objectives of the whole organisation which is agreed at senior management level. A marketing objective is a specific
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Behind the corporate objectives‚ which in themselves offer the main context for the marketing plan‚ will lie the "corporate mission‚" which in turn provides the context for these corporate objectives. In a sales-oriented organization‚ the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission. The marketing plan basically aims to make the business provide the solution with the awareness
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0 Marketing Communications Objectives The marketing communications objectives set the tone for the whole plan. They should be specific‚ measurable‚ and used throughout the rest of plan so that all of the tools are aligned to enhance the overall goals. The Marketing Communications objectives should also be bereft of any mention of raising sales. Instead‚ they should be focused on actual communication objectives‚ such as “increase web traffic by 20%‚” or
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Difficulty: Easy Learning Objective: 13-1 2. (p. 439) Studies have shown that while small firms tend to be proactive about seeking opportunities for profitable exporting‚ systematically scanning foreign markets to see where the opportunities lie for leveraging their marketing skills in foreign countries‚ many large firms are very reactive. Topic: The Promise and Pitfalls of Exporting FALSE AACSB: Analytic BT: Knowledge Difficulty: Easy Learning Objective: 13-1 3. (p. 439) Simple
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PGCE Business Studies Subject Application Lesson Objectives and Objective Led Planning (SA2) Supporting Analysis 1. My planned sequence of lessons provides for progression across the sequence as a whole by using the AQA exam specification for AS Level and conforming with the statutory guidance. The lesson planning process is vital in order to ensure that pupils can be taught in an effective manner and allow for inclusion of all ranges and abilities. I have planned to assess the baseline
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Methods to Improve Personal and Professional Skills To Meet Organisational and own Goals It is the intent of this short essay to explore some methods in which personal and professional skills can be improved so that organisational and personal goals can be met. By increasing our awareness in our own skills‚ or perhaps more importantly where we can develop those skills further‚ then we can identify the relevance of such development‚ plan courses of action and increase motivation. Personal
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The main objectives of financial management are:- 1. Profit maximization : The main objective of financial management is profit maximization. The finance manager tries to earn maximum profits for the company in the short-term and the long-term. He cannot guarantee profits in the long term because of business uncertainties. However‚ a company can earn maximum profits even in the long-term‚ if:- i. The Finance manager takes proper financial decisions. ii. He uses the finance of the company properly
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Compare the aims and objectives of different businesses Scenario: In this task I am going to investigate the aims and objectives of different types of businesses. The businesses I have chosen are McDonalds and Oxfam. I am going to compare these aims and objectives by identifying the differences and similarities. Then see how they relate to their sector‚ the size of the business‚ the purpose of the business and its ownership. I am going to write a summary on a word document of what I have found
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HUMAN RESOURCE POLICIES AND ITS OBJECTIVES Human resource policies are the formal rules and guidelines that businesses put in place to hire‚ train‚ assess‚ and reward the members of their workforce. These policies‚ when organized and disseminated in an easily used form‚ can serve to preempt many misunderstandings between employees and employers about their rights and obligations in the business place. Human resource policies are systems of codified decisions‚ established by an organization‚ to support
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