Executive Summary The purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read the complete document. Therefore‚ the executive summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report. An executive summary differs from an abstract. Readers use an abstract to decide whether to read the complete
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Guideline for Writing an Executive Summary of On-Job-Training: An executive summary is a brief overview of a report designed to give readers a quick preview of its contents. Its purpose is to consolidate the principal points of a document in one place. After reading the summary‚ your audience should understand the main points you are making and your evidence for those points without having to read every part of your report in full. In your case‚ your executive summary is going to be read by the
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Executive SummaryOctober 1‚ 2014Executive SummaryThe purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read a complete document. Therefore‚ the executives summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report. An executive summary differs from an abstract. Readers use an abstract
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sector International retailer Maybelline New York Company Backgrounds The Maybelline Company was created by New York chemist T.L Williams in 1995. In his early 20s‚ he noticed that his younger sister applying a mixture of Vaseline with coal. The product was local hit‚ but the awkward name held it back. His sister‚ who inspired the product‚ was named Maybel. So T.L Williams re-named it Maybelline‚ a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary
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Marketing Marketing is the business function that identifies unfulfilled needs and wants‚ defines and measures their magnitude‚ determines which target market the organization can best serve‚ decides on the appropriate products‚ pricing and promotion and distribution programs to serve these markets to develop a market orientation. From a societal point of view‚ marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfy these needs and
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Current status Maybelline is one of the world’s leading cosmetic companies with branches in different countries‚ based in US‚ has launched a multilingual website to suit the needs of women from various parts of the countries History T.L. Williams founded The MAYBELLINE Company in 1915 and introduced MAYBELLINE Cake Mascara in 1917 as the first modern eye cosmetic to be produced for everyday use. The firm and brand name MAYBELLINE was adopted in honour of his oldest sister‚ Mabel‚ from whom
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INTRODUCTION: Maybelline was started in 1915 by T.L. Williams. In 1917 Maybelline introduced cake mascara‚ to darken the eye lashes‚ which was the first mascara ever invented. It has expanded its marketing a lot over the next 90 years. The brand and its product are sold in every mass marketing retailer store‚ all drug stores‚ grocery stores‚ and discount stores‚ including health and beauty shop. They sell foundation‚ mascara‚ eye shadow‚ concealer‚ powder‚ blush‚ bronzer‚ eye liner‚ brow liner‚
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2. What is Amazon’s inventory management policy? Do you think that for a business like Amazon this is the best policy? Give two other inventory management strategies Amazon could use as part of its inventory management policy. Amazon believes in having products at the right place‚ in the right amount and at the right time‚ which will also help the company to reduce inventory carrying costs. Amazon currently has a competent inventory management system which control the costs associated with the
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How to Write An Executive Summary? Whether you’ve put together a business plan or an investment proposal‚ you’re going to need an executive summary to preface your report. The summary should include the major details of your report‚ but it’s important not to bore the reader with minutia. Save the analysis‚ charts‚ numbers and glowing reviews for the report itself. This is the time to grab your reader’s attention and let them know what it is you do and why they should read the rest of your business
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CASE STUDY Marketing Audit Maybelline Cosmetics Natali Louise 2010 Natali L 1/1/2010 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. IDENTIFY MAYBELLINES CORPORATE & MARKETING OBJECTIVES 3. DEFINE THE PROBLEM 4. EXTERNAL ENVIROMENTAL PROBLEM * MARKET DEFINITION * MARKET SIZE * MARKET GROWTH * MARKET STRUCTURE * MARKET TRENDS * COMPETITION * MARKET SEGMENTATION 5. INTERNAL ENVIROMENT (EXISTING MARKETING MIX) * PRICE‚ PRODUCT
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