PROPOSED CREATIVE BRIEF: MAYBELLINE MAYBE SHE’S BORN WITH IT. MAYBE IT’S MAYBELLINE. The Product: 3 in 1 Express Makeup Stick 1. Who is the target audience: The target is young professional women (25-40)‚ all ethnicities and backgrounds. Women in this target market often lead hectic lives‚ juggling many different responsibilities and tasks on a daily basis. They maintain professional careers‚ are active in the community and may/may not have a family. As everyday makeup users‚ they are more
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Executive summary About the project Within a short span of time‚ the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming‚ increasing disposable incomes‚ changing life styles‚ influence of satellite television and greater product choice and availability. This cosmetics and personal care industry has been growing at an average rate of 20 per cent for the last few years. The growing Indian cosmetics market offers
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1.1 COMPANY HISTORY/ BACKGROUND Estée Lauder‚ the founder of the $8 billion company that bears her name‚ started her business with four skin care products and a simple premise where that every woman can be beautiful. Armed with that philosophy‚ plus drive‚ creativity and passion‚ she literally changed the face of the cosmetics industry. Born Josephine Esther Mentzer‚ Estée Lauder was raised in Queens‚ N.Y.‚ by her Hungarian mother‚ Rose‚ and Czech father‚ Max. The name Estée was a variation
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DISSERTATION on “INFLUENCE OF BRANDING UPON THE PURCHASE INTENTION OF THE CUSTOMERS IN COSMETICS MARKET WITH REFERENCE TO - LAKME‚ MAC‚ MAYBELLINE AND LOREAL.” By RISHIKA A3104610040 B.COM (HONS) CLASS OF 2013 Under the Supervision of MS. GEETA MISHRA
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CHAPTER- 1 EXECUTIVE SUMMARY Cosmetic products play an essential role in everyone ’s life. They range from make-up‚ skincare and perfumes‚ to personal hygiene such as shampoos and soaps. The cosmetic market is driven by innovation as they constantly add new features to their existing products and it is a highly competitive market where more choice‚ greater efficacy and better results are expected by customers. In the current globalised world where the demographics of Western countries change
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Discuss the cultural change within your selected company. Maybelline is all about making men and women feel good about themselves. As a company they want to make sure that the person feels good in their own skin. As one of most leading companies in the world they strive to look for the face of Maybelline and who will be representing their products. One change they have had is having contracts with celebrities to promote their products and bring in more clientele. Is the change making the
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Notes on the Listening Examples for Chapters 1-2 1. Backbeat Examples (discussed on the bottom of page 8) If you count out loud “1-2-3-4” over and over and clap when you say “2” and “4” you are clapping the backbeat. The backbeat is the single most important characteristic of ALL popular music. 2. Riff Examples (page 10) Almost all rock‚ pop‚ R&B‚ Hip-Hop‚ etc. is based on riffs. 3. Example of Call and Response between lead singer and chorus (background singers) (page 19) “Unchain My Heart”
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I N T E G R A T E D M A R K E T I N G C O M M U N I C A T I O N S P L A N : M A C C O S M E T I C S Prepared for: David Marskell Prepared by:J Martin‚ S Clark‚ B Robins‚ N Hall-Brodie‚ N Arshad & K SlatteryDate:December 3‚ 2012Course Code:MKT 2250 Table of Contents Market Background 1 Market Analysis 1 External Influences on the Market 1 Economic Trends 1 Demographic Trends 2 Social Trends 2 Technology 3 Consumer Data 3 Competitive Analysis 3 L’Oréal 4 Revlon
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In the 1950’s Rock ‘n’ Roll became the hottest music of the moment and Chuck Berry and Elvis Presley were a huge part of it. A clear difference was the Chuck Berry was African American and Elvis Presley was white‚ back in the date racism was one of the biggest concerns in the fifties. In the same way‚ both of the Rock ‘n Roll singers had the same talent their music was amazing. They also have about the same rhythm and they both play the guitar. The truth is that lives of both Elvis Presley and Chuck
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firm’s president‚ was at his wit’s end. He had about 30 new employees‚ 10 old-timers‚ and his original factory supervisor‚ Maybelline. He decided to meet with Linda Lowe‚ a consultant from the local university’s business school. She immediately had the old-timers fill out a job questionnaire that listed all their duties. Arguments ensued almost at once: Both Phil and Maybelline thought the old-timers were exaggerating to make themselves look more important‚ and the old-timers insisted that the lists
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