analysis of the brand M.A.C and its product lipstick with focus on T-C-B and I-D-U analysis‚ a clear positioning statement and target audience (s) including brand loyalty categories. The purpose at the end of this assignment is to have an understanding of what objective M.A.C needs to focus on for a creative strategy in the second part of this assignment. 2.0 Brand & Product Description The type of product selected for the positioning exercise is lipstick; the specific brand selected is M.A.C cosmetics
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CONTENTS Introduction Brief overview of marketing strategies. Company Profile of Lakme Company Profile of Revlon Various Marketing strategies adopted by the twoCompany along with product profile Objectives of the Study Research Methodology Data Analysis & Interpretation Suggestions and Recommendations Summary & Conclusion Appendix Questionnaire Bibliography INTRODUCTION Within a short span of the last five-six years‚ the use of cosmetics
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50 respondents‚ 31 or 62% respondents are from the age of 16 years to 25years‚ 16 respondents from 26 to 35 and 3 respondents from 36 to 45 years and 31 respondents from 16 to 25 years use lipstick‚ 16 respondents from 26 to 35 years use lipstick and lastly 3 respondents from 36 to 45 respondents use lipstick. Maximum respondents are from lower higher class. According to our research 50% of the total respondents go to beauty parlor once a month‚ about 12% of the respondents go twice a month‚ 18%
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this certain lipstick. This shows that advertisements are now a way for a company to sell a brand‚ to convince people that if you use this specific brand‚ you will look‚ feel or be this way. In an ad from Cosmo Girl magazine‚ there is a blonde‚ light skinned women wearing red lipstick that stands out when you first look at her. You think to yourself‚ how can I get my lips to look this vibrant red?‚ what brand of lipstick is she using? Across the top of the page the brand of lipstick that the model
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Paris is about a new generation of lipsticks. This series of lipsticks is called Rouge Caresse and contains ten different kinds of soft colours. L’Oréal Paris promises ‘a veil of colour’ and a ‘sheer‚ light finish’. It is said that the application will be soft and easy. Although this advertisement comes from the internet‚ it is being published in magazines for teen girls (14+) or women under the age of 40 before. This is the target audience of the Rouge Caresse lipsticks of L’Oréal Paris and therefore
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did own up to the claim and admitted that within their Maybelline ad they did utilise the use of ‘post production techniques’‚ but they justified themselves by adding that the reason for using the tool of airbrushing was to ‘accurately illustrate the results’ This can have a huge impact on public demand‚ consumers are technically buying a product that doesn’t work the way it portrays in its ad‚ if the foundation products worked the way Maybelline and Lancôme claimed it did‚ there would be no need for
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L’Oreal’s Customer- Based Brand Equity (CBBE) Model customer-Based Brand Equity is defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand. The Customer-Based Brand Equity Model approaches brand equity from the perspective of the consumer – whether this be an individual or an organization. Understanding the needs and wants of consumers and organizations and devising products and campaigns to satisfy them are at the heart of successful marketing
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Miley Cyrus seductively poses on the cover of Cosmopolitan magazine‚ wearing Mac Lipstick‚ she captures the consumers attention instantaneously. The use of controversial images to promote interest successfully peddles products because the current era of pop culture. Due to the recent rise of social media‚ consumers have the ability to track or “follow” their idols. Producers use idols tactfully to incorporate their products into popular social networks like Instagram. Subliminal messaging is an old
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failure of the product. We decided to design and make a lipstick that will last for as long as wanted‚ forever even. We decided to call the product “Eva last” because like the name says‚ it lasts forever. The product has a built in remover at the other end of the lipstick for when you want to remove it and does not come off otherwise. It is hoped that this product will gain a target market from teenage girls to woman or anyone who wears lipstick. Target market We have hoped that this product will
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then draws another block. What is the probability of taking out a yellow block followed by the pink block? 6. Anna has 2 purple lipsticks‚ 3 red lipsticks and 3 pink lipsticks in her kit. She picks one lipstick‚ record its color‚ puts it back in the kit and draws another lipstick. What is the probability of taking out a purple lipstick followed by the red lipstick? 7. Jordan has 9 blue balls‚ 6 red balls and 5 brown balls in a box. Two balls are drawn without replacement from the box. What
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