------------------------------------------------- 2.2: Market segmentation The main subsectors are: * Face make-up‚ including foundations‚ blushers and powders * Eye make-up‚ including eye shadows and liners‚ eye pencil and mascara * Lip products‚ including lipsticks‚ glosses and lip pencils * Nail products‚ including
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everyday lives? After doing some research‚ it was interesting to find how many of the products humans use in their day-to-day lives which contain ingredients that are linked to cancer‚ learning disabilities‚ and asthma. Some ingredients in products like lipstick include lead‚ tin oxide‚ iron oxide‚ and titanium oxide. Many more products include chemicals and ingredients that have unknown health risks. These products do not only affect humans‚ but they affect the environment when manufacturing‚ packaging
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the characteristics of the decision making process relating to Mascara. Mascara is a cosmetic used on lashes to darken‚ lighten‚ thicken or define the eyelashes. The main competitors in the industry of mascara would be L’Oreal‚ Estee Lauder and Maybelline. However‚ companies come up with different formulas for their products. This is to distinguish each one from their own competitors in the cosmetic industry (www.eye-make-up-tops.com). Eye make-up including mascara‚ eye shadow‚ pencils and kholes
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BRAND MANAGEMENT Project on LOREAL L’Oreal Today’s Cosmetic market place is a huge global economy worth approximately $40 billion‚ mostly generated in the western countries but it is ever expanding into other global markets and these expand. One of the best known and oldest cosmetic providers is L’Oreal. Brand Personality The Brand personality of L’Oreal mainly reflects the attributes of being Competent and Sophisticated. Synonymous with the ’Because you’re worth it’ strap line‚ L’Oreal
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MAC Cosmetics MAC Cosmetics (formerly Make-up Artist Cosmetics; stylized M·A·C) is a manufacturer of cosmetics headquartered in New York City. MAC Cosmetics Type Subsidiary Industry Consumer goods Founded 1984 Headquarters New York City Key people Frank Toskan Frank Angelo Products Cosmetics Parent Estée Lauder Companies M·A·C store in the SM Aura Premier mall in Bonifacio Global City‚ Metro Manila‚Philippines. M·A·C counter at department storeFarmers at Centre Place in New
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the yolk of a village chicken’s egg. Have this with your breakfast every day. You will see the difference in no time. * If your lips are allergic to lipsticks‚ you can add egg yolk and honey to green coconut water and drink daily. * Apply few drops of olive oil mixed with honey or sugar on your lips. Make sure your lips are free of lipstick. Rub the mixture gently on your lips and then wash it off. * Make paste of a beetroot and apply on your lips. Wash it after half an hour and you will
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everywhere‚ not only reinforcing his stardom‚ generating a solid fanbase‚ but becoming a lucrative investment. Consider one ad published in 1956 by a teen-ager lipstick corporation selling Elvis Presley Lipstick. Their slogan: “Keep me forever on your lips.” It might appear strange that Elvis Presley‚ the alleged King of Rock and roll would endorse lipstick to teenage girls. That is to say‚ I have never witnessed
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would appeal to Chess. By this time blues was fading from the scene and no longer moving as many records as it once was. What mostly appealed the Chess was Chuck’s western and country sound. His first big hit with Chess was “Maybelline” an adaptation of an Ida Reid song. “Maybelline” hit number one on Billboard charts and sold over 1 million copies in 1955. His follow up hit‚ “Roll over Beethoven” reached number 29 on the Top 100 Billboard
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pee-pee and miniature GE stoves and irons and wee lipsticks the color of cherry candy…” (p.754) Piercy shows the readers symbolism by saying that the little girl is playing with her “pee-pee dolls” is really showing that the girl is playing make pretend and is acting like a mother and the dolls are her babies‚ yet proving to us that the girl wants to grow up and not be a little kid anymore. Symbolism also occurs when the author says “…lipsticks the color of cherry candy…” this symbolizes two things
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1. Product/Brand: Revlon Super Lustrous Lipstick 2. Source of advertisement: CLEO magazine December Issue 3. Objective of advertisement/Key message: * To gain attention to their new product * To portray a new image to Relvon: Lust * To encourage customers to make purchase of the new product 4. Target Audience: * Attached young ladies * Woman who uses reliable and healthy cosmetics products 5. Short Description of theories/ concepts chosen and application:
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