* In 1988 MAC opens its first U.S location on 5th avenue at Henri Bendel in New York. Also it launches its soon to be famous matte lipsticks. * In 1991 MAC opens on Christopher Street‚ N.Y. the infamous Lady Bunny becomes its fabulous hostess/receptionist. * In 1993 MAC is one of the first makeup companies to help a cause by launching VIVA GLAM Lipstick in North America‚ every cent of its selling price is donated to helping people living with HIV/AIDS. * In 1994 MAC AIDS Fund gets
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REVLON SITUATIONAL ANALYSIS Sarah C. Lowendick‚ Brand Specialist October 22‚ 2008 Table OF CONTENTS Revlon Vision Statement…3 Revlon Executives…3 History…4 Brand Overview…4 Target Market Approach…5 Audience Profile…5 Audience Purchasing Process…5 Competitive Analysis…6‐8 SWOT Analysis…9‐10 Barriers to Purchase…11 Marketing Objectives & Strategies…12‐13 Market Growth…14 Works Cited…15‐16 2 Vision statement
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and presented dolls that did pee-pee and miniature GE stoves and irons and wee lipsticks the color of cherry candy. Then
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People may be surprised to know that makeup has its own past. In fact there is a long history of makeup that has led it to the point where it is today. Pharaohs and great queens of Egypt wore‚ makeup thousands of years ago and while it wasn’t composed of the same materials‚ they still used it in similar ways as people do today. Women and men have been wearing cosmetics for over centuries and still are now in days. The styles have certainly undergone some dramatic changes over time but makeup is still
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Magazine Article: Advertising techniques in modern advertisements – how women are exploited in advertisements - Sex used in adverts Different Perspectives Ideology – Belief systems CHEATED BY FALSE ADVERTISING False beauty in advertising The Beauty Myth - The Week Magazine (Column) (Semi Casual) - Time Magazine (Formal) 2. This advertisement uses the actress Hayden Panettiere to promote the milk product. Because Hayden Panettiere has enough popularity to bring the audiences
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fragrance line after Silkygirl color cosmetics have successful. Besides Silkygirl fragrances‚ ACG also introduced SG MEN fragrances. Its launch about 2 and half years‚ Silkygirl sales exceed the international cosmetics giant‚ such as L’Oreal and Maybelline. Silkygirl taking ownership being the No.1 mass color cosmetics brand in retail stores in Malaysia. Silkygirl in Singapore has made waves in the mass retail market being one of the top four brands in the color cosmetics category. In 2010‚ Silkygirl
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The word “cosmetics” comes from the Greek word kosmetikos meaning “skilled in adornment” (Sage 33). The evolution of cosmetics has truly changed through the centuries. The way people wear makeup and the reasons why they wear it have changed dramatically over time. The Roman philosopher‚ Plautus‚ once wrote‚ “A women without paint is like food with out salt.” The attraction of a beautiful face did not appear yesterday; painted ladies and even gentlemen have been known through time in artwork and illustrations
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empowerment was to be literate and well-poised‚ which readers can see in certain passages featuring Elizabeth in Shelley’s book. In the 1970’s‚ when the movie Young Frankenstein was made‚ female empowerment was emphasized with a movement called “lipstick feminism”‚ which encouraged women to seek power over men by dressing and acting seductively‚ a theme seen through Elizabeth in many scenes throughout the movie. “Far from being instruments of oppression in a vast male conspiracy‚ such ``beauty devices’’
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Piercy uses descriptive language to portray a picture of the story and the girl included in it. The line “wee lipsticks the color of cherry candy” (line 4) helps paint a picture in the reader’s mind as they begin to form the scenes of the story. Describing the size and color of the lipstick gives the lipstick a life-like form in the mind. Another line that portrays a scene is the line “Everyone saw a fat nose on thick legs” (line 11) which ultimately sets the
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How would you feel if you were captured in a laboratory and forced to smell toxic fumes until death? Or immobilized in a restraining device for hours? Or have your skin burned off and spinal cord crushed? This is the reality for more than 100 million animals worldwide. In Canada‚ over 3.33 million animals are used in experiments and over 125 000 are subjected to severe pain. The animals are left for days to wait in fear of the next terrifying and traumatic experiment that will be performed on them
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