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    L'Oreal Marketing

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    1   Table of content: I. Introduction of the company and internal analysis.........……....…3 1.Development………………………………………………....... 3 2.Mission and concept………………………………………........3 3.Business ethics……………………………………………........3 4.Social responsibility…………………………………………....4 5.Relationship with costumers and suppliers……………...…......4 II. Industry analysis……………………………………………....….4 1.Competitors………………………………………………….....4 2.The beauty market.............................................................

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    Media and Body Image

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    How do the media influence females? Images of female bodies are everywhere. Women‚ and their bodies‚ sell everything from food to cars. Women’s magazines are full of articles urging women to fit a certain mold. While standing in a grocery store line you can see all different magazines promoting fashion‚ weight loss‚ and the latest diet. Although the magazines differ‚ they all seemingly convey the same idea: if you have the perfect body image you can have it all…the perfect marriage‚ loving

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    mysterio

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    – population growth‚ age distribution‚ health consciousness‚ career attitudes and so on. These factors are of particular interest as they have a direct effect on how marketers understand customers and what drives them. Eg: Mc Donald Products‚ Maybelline Technological Factors We all know how fast the technological landscape changes and how this impacts the way we market our products. Technological factors affect marketing and the

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    Executive summary About the project Within a short span of time‚ the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming‚ increasing disposable incomes‚ changing life styles‚ influence of satellite television and greater product choice and availability. This cosmetics and personal care industry has been growing at an average rate of 20 per cent for the last few years. The growing Indian cosmetics market offers

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    Case Studies

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    PART TWO RECRUITMENT AND PLACEMENT | | | | | | |CHAPTER | |T Four | | |

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    Mncs

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    Anais Anais‚ ARTec‚ BioMedic‚ Biotherm‚ Cacharel‚ Dermablend‚ Drakkar Noir‚ Garnier‚ Giorgio Armani Parfums and Cosmetics‚ Kerastase‚ Kiehl ’s Since 1851‚ La Roche-Posay‚ Lanc¥me‚ L ’Oreal Paris‚ L ’Oreal Professionnel‚ L ’Oreal Technique‚ Matrix‚ Maybelline New York‚ Paloma Picasso‚ Ralph Lauren Fragrances‚ Redken 5th Avenue NYC‚ Shu Uemura‚ SkinCeuticals‚ SoftSheen-Carson‚ Vichy‚ Viktor&Rolf The company was originally founded in 1953 as Cosmair‚ Inc as the exclusive U.S. licensee of the L

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    Introduction Globalization As defined by “Global Business Today”‚ globalization refers to the shift toward a more integrated and interdependent world economy. For companies today‚ that means a larger scope‚ and many more opportunities‚ but also more threats. In the following paper I will discuss the strengths‚ weaknesses‚ opportunities and threats of one of the world’s largest cosmetics company‚ L’Oreal Paris‚ in its country of origin as well as in the new emerging markets it seeks to expand

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    Pixability YouTube Beauty Study

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    www.pixability.com 888-PIX-VIDEO (888-749-8433) Beauty on How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands © Pixability‚ Inc. 2014. All rights reserved. The Massive YouTube Beauty Ecosystem $111 Billion1 Combined value of top 50 beauty brands 3% $265 Billion2 Expected value of beauty business Monthly YouTube beauty video views YouTube video advertising spending in 2013 $ 14.9 Billion YouTube beautyrelated video views 9.8 Billion 959 Million YouTube

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    lipstick history

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    Many of us have an everyday routine that includes deciding on an outfit for the day‚ styling our hair‚ and applying make-up. Since prehistoric times‚ humans have always felt the need to distinguish themselves among others. Clothes‚ accessories‚ and make-up have always been used to do so‚ but facial paint and lipstick are among the most noticeable ways to change our appearance. Lipstick has been around since prehistoric times and today it is one of the most commonly used cosmetic. For many women‚

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    Mashbox Feasibility Study

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    ET9121- Introduction to Entrepreneurship Full Feasibility Report- Mashbox Prepared for: Asst Professor Marilyn Ang Prepared by: Charlene Liew ( U1010116H ) Tan Wan Ting ( U1010742D) TABLE OF CONTENTS 1. Product/Service Feasibility 2 1.1. Introduction 2 1.2. Product summary report 6 2. Industry/Market Feasibility 14 2.1. industry feasibility 14 2.2. target market feasibility 20 2.3. market timeliness 42 2.4. conclusion 46 3. Organisational feasibility 48 3.1. Management

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