Group 5: Nguyễn Kiên Giang Vũ Linh Giang Nguyễn Thị Quỳnh Lê Thu Trang Nguyễn Thị Hường Nguyễn Văn Hà – The leader DOVE’S MARKETING STRATEGY ON “REAL BEAUTY” CAMPAIGN I. Theoretical background of marketing. 1. Definition of marketing. There are many definitions of marketing which help us understand clearly about it. In general‚ marketing is all activities of company‚ which tend to meet the customer’s
Premium Advertising Marketing Brand
Executive summary: This report has demonstrated the scenario planning of L’Oreal’s three (3) years strategic plan to increase its market share through increasing brand loyalty‚ creative and innovative skincare products in Malaysia market. L’Oreal Group‚ based in Paris‚ France‚ is one of the global market leaders in cosmetic industry worldwide. As its commitment of manufacturing beauty products to all men and women over the world‚ they continue to produce high quality of cosmetic products for fulfilling
Premium Cosmetics
Does Beauty Have a Cost? the Ecological Footprint of the Cosmetics Industry Does Beauty Have a Cost? The Ecological Footprint of the Cosmetics Industry Alexandra Noelle Penny Brown University 2008 Environmental Studies Senior Thesis May 8‚ 2008 1 Acknowledgements To Caroline Karp‚ my thesis advisor and primary reader‚ for her boundless suggestions‚ ideas‚ encouragement‚ and support as I attempted to creatively apply a structured environmental
Premium Cosmetics
Attracting One Billion New Consumers by 2020 June 18‚ 2013 CONTENTS CONTENTS CONTENTS ..................................................................................................... I List of figures ................................................................................................ II 1. Introduction......................................................................................... 1 2. Company profile .............................................
Premium Brand Strategic management Marketing
GARNIER SHAMPOO PROJECT OBJECTIVE: The objective of our project is to comprehensively research on one of the most successful sub-brands of L’Oreal- GARNIER. * Within Garnier‚ we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We have essentially focused on shampoos and conditioners. * We have researched on the brand perception of the product by the customers and customer loyalty towards the product. * The stress however has been
Premium Marketing
For the exclusive use of A. Weaver‚ 2015. INS523 INGLOT: Conquering the World 05/2014-6028 This case was written by Zdenek Necas‚ PhD Candidate in Strategy‚ and Quy Nguyen Huy‚ Associate Professor of Strategy‚ both at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. It draws both on company and publicly available information. Additional material about INSEAD case studies (e.g.‚ videos
Premium Cosmetics
Introduction L’Oreal is the world’s top cosmetic products manufacturer. In 1907‚ it was founded by Eugène Schueller‚ a young chemist who developed a hair dye formula which was safe for people. He named the products as “Aurelióne” and offered to the hair salons in Paris. Within 2 years‚ he registered his own company as “La Societe Franeaise des Teintures inoffensives pour Cheveux”‚ which soon became L’Oreal. In 1920‚ the company employed 3 chemists in the laboratory. At the end of the year‚ there
Premium Business ethics Corporate social responsibility Ethics
INTRODUCTION The emergence of the internet has brought about many advertising opportunities. Podcasting/Vlogging is one recent innovation in Internet communication and entertainment. Businesses serving niche market are capitalizing on this new concept to directly target their markets with there advertisements. This assignment attempts to broaden ones understanding of this new initiative and how it fits into the marketing world. For the purpose of this assignment we are going to refer to Podcasting
Premium Advertising
Advertising & IMC: Principles and Practice‚ 9e (Moriarty) Chapter 1 The New World of Marketing Communication 1) Which of the following is a basic role of advertising? A) identification B) entertainment C) competition D) public relations E) two-way communication Answer: A Diff: 2 Page Ref: 6 Skill: Concept Objective: 1-1 2) The word advertisement first appeared in the ________. A) 1550s B) 1650s C) 1750s D) 1850s E) 1950s Answer: B Diff: 2 Page Ref: 6 Skill:
Premium Advertising
SUSTAINABILITY- INTRODUCTION Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Sustainability moves to the forefront of our corporate culture and global governments attempting to integrate decision making economic‚ environmental and social production. Sustainability is viewing the way our actions affect future generations and ensure that without depleting resources or cause pollution at a rate
Premium Sustainability Sustainable development