Revista Produção Online v.10‚ n.4‚ dez. 2010 ISSN: 1676 - 1901 www.producaoonline.org.br ---------------------------------------- LINKING PARETO ANALYSIS WITH BCG MATRIX TO DEFINING OF PRODUCT STRATEGIES IN TWO FAST FOOD STORES Sebastião Décio Coimbra de Souza Pablo Escáfura Matos Lobo Carlos Henrique Poppe Manhães Abstract The management models and product strategies compatible with the standard of current competition in certain markets are factors that affect the competitive
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RELIANCE COMMUNICATION-STRATEGIES * Reliance Communications Signs Strategic Alliance with GetJar (Apr 2010) Reliance Communications (BSE:RCOM)‚ India’s largest and only telecom operator offering nationwide CDMA and GSM mobile services‚ and GetJar‚ the world’s second largest app store announced today a strategic alliance between the two companies. According to this alliance‚ GetJar will offer Reliance Communications its extensive catalog of over 65‚000 free mobile applications.
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"In 1897‚ Felix Hoffmann created a new industry. He found a way of adding a cluster of two extra carbon and five extra hydrogen atoms to a substance extracted from willow bark. The result is known to chemists as acetylsalicylic acid. To everyone else it is known as aspirin. It turned Bayer‚ the dye-maker Hoffmann worked for‚ into the world’s first modern drug company." Geoffrey Carr‚ The Alchemists‚ The Economist - Feb 19th 1998 Today’s Pharmaceutical Industry is characterized by several important
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Marketing: Getting and Keeping Customers Club Med Case Study Singular Strategy: International staff to help people feel at home‚ being the life and soul of each village. Initially‚ solely focused on French and Belgian. North American has more growth potential. US budget is higher than European. Companies are copying Club Med‚ increasing competition. Club Med has to evolve to meet competition. Competitors: Copy cats and cruise markets. Club Med adopted a cruise line too. 1960s sexual revolution
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prevent Maytag from entering this market by increasing its advertising levels? What is the equilibrium outcome in this game? Suppose that an analyst at GE is convinced that just a little bit more advertising by GE‚ say another $2m‚ would be sufficient to deter enough customers from buying Maytag‚ thus‚ yield less than $0 profits for Maytag in the event it enters. Suppose that spending an extra $2m on advertising by GE will reduce its expected profits by $1.5 m‚ regardless of whether Maytag enters
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Case Analysis 1) How would you characterize the large household appliance industry and market? According to the textbook‚ I would characterize the large household appliance industry and market have great potential and opportunistic revenues; especially‚ in the developing countries such as China‚ India‚ and Southeast Asia areas with great portion of population do not own any or very few of these appliances; moreover‚ the population of these countries is very large; for example China population about
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its "lonely repairman" ad campaigns. For 35 years‚ those ads have helped position Maytag as a reliable brand for major appliances. Gordon Jump‚ an actor who really was a former Maytag repairman‚ played the lonely repairman role in ads for 14 years. In 2004‚ another veteran character actor‚ Hardy Rawls‚ took on that job. Although Maytag’s basic positioning has been consistent over many years‚ marketing managers at Maytag are constantly developing new marketing strategies. So let’s take a closer look
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major home appliances‚ with annual sales over $19 billion‚ more than 80‚000 employees and more than 60 manufacturing and technology research centers globally. Consumers around the world enjoy Whirlpool’s innovative products marketed under Whirlpool‚ Maytag‚ KitchenAid‚ Jenn-Air‚ Amana‚ Brastemp‚ Bauknecht and other major brand names. With this varied inventory‚ plus a large direct sales force in more than 170 countries and an unpredictable sales cycle‚ effective supply chain management is critical for
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of the most common contingencies—warranties and lawsuits—at Maytag Corporation‚ a leading manufacturer of home and commercial appliances. Under the accrual accounting method‚ estimated warranty costs are charged to operating expenses in the year of sales‚ and a corresponding liability is established. This liability is reduced when the actual warranty charges are incurred. The notes on the financial statements reveal that in 2004 Maytag estimated $132‚841 in warranty liability and made $121‚162 in
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products serving the target market The major brands that are competing with Frigidaire in the washer category as a whole are Whirlpool‚ General Electric‚ Maytag and Amana with Frigidaire holding 7.9% of the market share. General Electric‚ Maytag and Amana are all planning to introduce some version of a horizontal axis washing machine. The Maytag machine will be at a much higher price point of $1200 - $1300 vs. $799 - $1300. The front-loading or non-vertical axis machines are the major competition
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