International Center Admission to a master study at Christian-Albrechts-Universität zu Kiel 1. General information Application must be sent to the central administrative office Uni-ASSIST for every master studies held in German. Their application has to be sent only to the following address: Christian-Albrechts-Universität zu Kiel c/o UNI-ASSIST e.V. Helmholtzstr. 2-9 D – 10587 Berlin The application forms can also be downloaded at http://www.uni-assist.de/index_en.html. Please notice that you
Premium Credit card Germany Master's degree
Module: Strategic Hospitality Management Hospitality Research Project Final Proposal Supervisor: ……. Stenden University Leeuwarden The Netherlands Submitted in Partial Fulfilment for the Requirements of the degree Programme Bachelor of Business Administration April‚ 2013 1 DECLARATION 1. This work is composed by me/ by us 2. This work has not been accepted in any previous application for a degree or diploma‚ by me / by us or anyone else. 3. The work of which this
Premium Cruise ship
Pace University Lubin School of Business Financial Analysis & Policy Dr. Raymond H. Lopez FIN 689 Wednesday‚ 5:30-8:10 pm Spring 2013 Midtown Center‚ NY CRN#: 20448 914 422 416 rlopez@pace.edu Course Objectives The primary objective of this course is to provide an integrated approach to financial analysis from the perspective of company managements. Financial strategies and their implications for enhancing shareholder value will be analysed using the
Premium Case study Corporate finance Finance
CHAPTER 2 Advertising and Public Relations Objective Outline 1. Define the role of advertising in the promotion mix. Advertising 2. Describe the major decisions involved in developing an advertising program. Setting Advertising Objectives Setting the Advertising Budget Developing Advertising Strategy Evaluating Advertising Effectiveness and the Return on Advertising Investment Other Advertising Considerations 3. Define the role of public relations in the promotion mix. Public Relations The Role
Premium Advertising Public relations
Table of contents Acknowledgement 1 Abstract 2 Chapter I the definition of customer relationship management 1.1 introduction 1.2 data warebouses case study 1.3 customer contact 1.4 organizational implications 1.5 the payback 1.6 value for the customer case study 1.7 value for the company case study 1.8 buzz‚ not
Premium Customer relationship management
There have been many advances in the fields of science & technology in recent history that have allowed our civilizations to advance in terms of size and productivity‚ but it seems that this has been accompanied by an increase in immorality‚ segregation and deadly hostilities amongst populations of different ethnicities based on the belief that there is an inferior ethnicity that must be viewed as animals. These beliefs become ideals that the ruling race uses as a tool to sway the general public
Premium Sociology Science Human
saturated and highly-competitive market in the US has washing machines‚ vacuum cleaners and dryers as the most frequently-bought categories. The oligopolistic market has consolidated into top four players; Whirlpool‚ General Electric‚ Electrolux‚ and Maytag with 80 percent market share for the four corporations combined. Other competition in the US includes Korean brands especially in specific categories such as microwave ovens. Japanese foreign direct investments in the US in the appliances and electrical
Premium Marketing Whirlpool Corporation
ment en Management & Organisatie Deel 2 van 4 : Hoofdstuk 3 t/m 4 Ook verkrijgbaar : Deel 1 : Hoofdstuk 1 tot en met 2 Ook verkrijgbaar : Deel 3 : Hoofdstuk 5 tot en met 6 Ook verkrijgbaar : Deel 4 : Hoofdstuk 7 tot en met 8 Bronvermelding: Titel: Management en organisatie: Theorie en toepassing Achtste druk Auteur: Dr. D. Keuning en Dr. D.J. Eppink Uitgever: Stenfert Kroese ISBN: 902073265X Aantal pagina’s boek: 734 Aantal hoofdstukken boek: 8 De inhoud van dit uittreksel is met de grootste
Premium
goal from CEO Zhang Ruimin was to become a truly international company‚ and not just a low cost supplier to Western companies. The problem was how Haier was going to differentiate its brand from the already established brands such as GE‚ Whirlpool‚ Maytag and others. This was at a time where there was a very high saturation rate of home appliances already. 2. Summary statement of the recommended solution: Haier was not a well-known brand name outside of the United States‚ and therefore needed an
Premium Major appliance Marketing Brand
1. Reason for the merger and acquisitions in the US and European appliance industry: Reactive reasons: 1. International competition: International competition arises when a company from one country goes for manufacturing in other country. In US the appliance industry was highly competitive because of the domestic and foreign competition. The competitors were Korean‚ Japanese and European appliance industries. More over the appliance industries was so competitive that no single domestic manufacturer
Premium Asia Strategy Globalization