1. In this case‚ the parties eventually settled‚ and Dr. Lee went on to run the Google China initiative. If you were running Microsoft‚ what would you have done differently in this situation? In 2000. Dr. Kai-Fu Lee‚ a renowned computer scientist‚ worked at Microsoft‚ his employment with Microsoft beginning with an “agreement with Microsoft contain[ing] a limited covenant not to compete” (Ferrera‚ p. 320) for one year after leaving Microsoft. The agreement also contained a forum selection clause
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3.1 Job Satisfaction Job satisfaction refers to an individual’s general attitude toward his or her job. A person with a high level of job satisfaction holds positive attitudes towards the job‚ while a person who is dissatisfied with his or her job holds negative attitudes about the job. When people speak of employee attitudes‚ more often than not they mean job satisfaction. So‚ in value of job satisfaction Organization is a very vital place for an employee‚ where he or she can shows their performance
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Introduction The DAGMAR (Defining Advertising Goals for Measured Advertising Results) process‚ which was developed by Colley in 1961. This process has been very valuable towards advertising planning and setting objectives by placing an increased emphasis on different stages of the consumer decision-making process regarding final purchases. It uses the traditional hierarchy of effects model and suggests that the communication task must be specific and measurable. Therefore‚ it introduces a structure
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Literature Review 1. Public relation 2. Understanding PR 3. Advertising 4. Advertising- types and how to use it in the 5. present Business Scenario 6. The Objective of an Advertiser’s Right Selection 7. Role of media vehicles in Advertisement 8. The Better Tool of Communication 9. An Analysis PR Vs Advertising 10. The Present scenario 11. The Research 12.
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50k-1lac 1lac-1.5lac 1.5lac-2lac 2 lac and above 4* Which media gets your attention? print radio television word of mouth 5* how does an advertisement affect you? recall positive impression interest desire to purchase/explore 6* which form of ad creates a greater impact on you? just the printed words words with sound words with a visual a moving action oriented ad picture depicting a scene/story 7* how long does the impact of an advertisement last on you
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must be integrated and co-ordinated with the rest of the marketing mix‚ particularly product/brand decisions‚ so that it may effectively support an entire marketing mix strategy. The promotion mix consists of four basic elements. They are:- 1. Advertising 2. Personal Selling 3. Sales Promotion‚ and 4. Publicity 1. Advertising is the dissemination of information by non-personal means through paid media where the source is the sponsoring organization. 2. Personal selling is the dissemination
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Introduction In this new millennium being able to stay ahead of the competition is vital‚ within the last five years the movie rental entertainment industry has soared. Some of our top contenders have had much success and failures as we will see in Blockbuster vs. Netflix. Mission‚ Objectives‚ Vision Blockbuster’s mission “Our mission is to provide our customers with the most convenient access to media entertainment‚ including movie and game entertainment delivered through multiple distribution
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Assignment 2 – Individual Assignment 1 Case 6 – Domino’s Pizza: A Case Study in Organizational Evolution Overview of Domino’s Pizza Domino’s Pizza is an international pizza delivery corporation headquartered in Michigan‚ United States. Founded in1960‚ Domino’s is the second largest pizza chain in the United States and has more than 9‚300 corporate and franchised stores in 65 international markets and all U.S. states. Question 1: Internal Analysis of Domino’s Pizza The internal analysis
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New Trends in Advertising A Report Presented to the class of Atty. Thyrone Sanchez Lyceum of the Philippines - University in Partial Fulfillment of the Requirement for the Subject Mktg. Sem. By: Leonel M. Carurucan Edward Kervin B. Mojares January 9‚ 2010 Lyceum of the Philippines – University College of Business Administration Batangas City Topic: NEW STRATEGIES‚ TECHNIQUES‚ AND APPROACHES IN ADVERTISING I. OBJECTIVES At the end of our report our classmates
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2012 Subject: Proposal on New Approach to Advertising 1. INTRODUCTION For the past 3 years‚ our product Lion Beer annual sales has dropped about 6%‚ whereas our competitors have increased market share‚ 3.2% for Heineken‚ 1.8% for San Miguel and 1% for Carlsberg. The report from our marketing research team revealed that majority new generation consumers less knowing our product due to our current conventional advertising strategy. Our advertising plans should be changed accordingly to boost
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