the Chinese market‚ the number of branches in mainland China have more than two thousand. Behind the rapid development‚ efficient and smooth logistics system is a KFC a powerful weapon ahead of the competition. 1‚ the fast moving consumer goods supply chain requirements Fast moving consumer goods (FMCG‚ Fast Moving Consumer Goods or CPG‚ Consumer Package Goods)‚ refers to the rapid consumption of consumers‚ need to constantly repeat purchase of products‚ typically fast moving consumer goods‚ including
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shelf of the store it must travel the supply chain. A supply chain is a system of organizations‚ people‚ technology‚ activities‚ information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform natural resources‚ raw materials and components into a finished product that is delivered to the end customer. Egg would seem like such a simple product that there really couldn’t be that much to the supply chain given that the chicken lays the eggs
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Case Study #3: A Pain in the (Supply) Chain Highlights This case is about the bullwhip effect and supply chain coordination Read “A pain in the (supply) chain” in the course pack and the supply chain integration (bullwhip effect) chapter in the textbook. To meet the target of 9% sales growth‚ Exceso Corporation (the manufacturer) starts an aggressive promotion (sharp discount in the price) to its retailers‚ despite the obvious downside of doing so. Please read the case carefully and
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Economics 89 (2004) 353–361 Supply chain management survey of Swedish manufacturing firms Jan Olhager*‚ Erik Selldin Department of Production Economics‚ Linkoping Institute of Technology‚ SE-581 83 Linkoping‚ Sweden . . Received 15 April 2002; accepted 16 January 2003 Abstract Supply chain management practices and principles are evolving and changing rapidly‚ e.g. through modern information and communication technologies. These changes affect the ways supply chains are designed‚ the way they are
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SUPPLY CHAIN MANAGEMENT Due to the vast nature of the company’s operations and its several product lines spread throughout the world‚ we shall restrict the scope of this project towards the most important brand produced by the company‚ its flagship brand Coca-Cola. This section will entail a brief overview of the company’s supply chain. The Coca-Cola Company follows a unique supply chain management system where the company only produces syrup concentrate which is then sold to various bottlers throughout
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global player in the industry of sports apparel and athlete endorsements because of many different factors that are outlined in the way they manage their company. By analyzing the business plan of Nike we can see how their supply chain is set up as is illustrated above. The supply chain is very important for the transfer of their goods from the supplier of raw materials to a manufacturer‚ then to a distributer‚ then to a retailer‚ to then be available for the customer. This process is optimally tweaked
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Supply Chain Management Topic 1 * What is it? * All parties and functions involved‚ directly or indirectly in fulfilling a customer request. * Manufacturers‚ suppliers‚ forwarders‚ warehouse operators‚ wholesalers and retailers. * Movement of information and funds. * Goal * Maximize the value of the product. * Reduce time * Make more profit. * Value * The difference between the turnover (price) and the cost of the product. * Its
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The Benetton supply chain One of the best known examples of how an organization can use its supply chain to achieve a competitive advantage is the Benetton Group. Founded by the Benetton family in the 1960s‚ the company is now one of the largest garment retailers‚ with stores which bear its name located in almost all parts of the world. Part of the reason for its success has been the way it has organized both the supply side and the demand side of its supply chain. Although Benetton does manufacture
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CONTENTS:1)INTRODUCTION2)IMPORTANCE OF SUPPLY CHAIN MANAGEMENT3)PRINCIPAL ACTIVITIES OF SUPPLY CHAIN MANAGEMENT4)PRODUCT AND ITS KEY CHARACTERISTICS5)AWARDS6)CHANGES OVER LAST 35 YEARS7)DEMAND FORCES8)CHANGES IN MARKET9)PROBLEMS10)SOLUTIONS11)WORLDWIDE DISTRIBUTION12)THE PROGRESS13)CONCLUSION14)REFERANCESPhysical distribution is simply another way of saying"The whole process of business"P.ducker‚ MacMillan‚ 1969"physical Distribution: the frontier of modern management"pg-4. The supply chain encompasses all activities
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management of the firm’s supply chain operations and the effects it can have on a produce-to-stock firm’s ability to respond to external market pressure and develop corrective strategies. The research methodology used is based on earlier Catastrophe Modeling that looked at inertia in organizational design‚ competitive pressure‚ and competitive response. The model demonstrates how latent variables‚ such as customer pressure and supply chain inertia can influence a finished goods supply chain management’s response
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