1. Who is BK’s target audience and what are its communication objectives for that audience? ▪ Bk’s target audience is the teenaged youngsters. ▪ Its communication objective was primarily: - To increase the market share by increasing brand image in front of consumers - To target larger consumer segment - To project itself as high quality and premium brand 2. Why is viral or buzz marketing effective? Analyze the design of the subservient chicken site’s message
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Case summary Apple Inc. in 2012 Apple and its History Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market‚ which led to a computing revolution and quickly became the industry leader by selling more than 100‚000 Apple IIs in 1980. After IBM entered PC market‚ IBM PCs‚ which used Microsoft’s DOS (OS)‚ gained more market share and became the new standard for the PC industry. At the same time‚ Apple introduced the
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Google Case What were the key factors behind Google’s early success? The main key factor for Google’s early success was the creation of PageRank algorithm. Stanford graduate students Sergey Brin and Larry Page transformed the spam problem of all search engines into an opportunity by creating an algorithm that favored pages that were referenced by other pages rather than simply counting key words. The page’s importance was determined by counting its inbound links‚ weighting the links more heavily
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various political pundits and the Republican nominee for president in the United States‚ Donald J. Trump. Mr Trump is a businessman with no experience in public service but he has seemed to persuade a portion of the country that he has the skills to make American "great again" with some sort of incredible plan that he can’t reveal to the world‚ otherwise it won’t work for some reason. When you analyze Donald Trump and his behavior‚ you see a man that has some very childish tendencies at times. He
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Sephora Direct: Investing in Social Media‚ Video‚ and Mobile Summary The company Sephora since 2008 through the creation of a new group has moved into direct marketing and digital initiatives‚ namely in the social networking world‚ initially through Facebook. Entering a new world where there are no clear rules or similar experience to help you make the best decisions in this area has been a real challenge. After more than two years in this new digital environment‚ Sephora are conducting the
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Ducati is looking to continue to drive growth by taking market share from current competitor Harley Davison. The firm plans to attack the market niche of Harley Davison with the Ducati interpretation of its cruiser. This is a misguided way to drive sustainable growth in the long term. Harley Davison is a major American motorcycle manufacturer‚ and dominated the U.S. heavy weight motorcycle market. In 2000m Harley produced 204‚500 motorcycles a 15.5% increases over 1999. Relative to other major
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would be the ones to sell it. But now‚ two years shy of Kroc ’s benchmark for the far-off future‚ that goal seems less assured than ever. Forget for a moment all the recent talk about Burger King Corp. and Wendy ’s International Inc. stealing customers from McDonald ’s. With a 42% share of the U.S. fast-food burger market‚ McDonald ’s still easily outpaces its rivals. Nonetheless‚ the problems under the famous Golden Arches are far more serious than a failed Arch Deluxe here or a french-fry war there
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name of the company; the colors are yellow and black with a image of a ice cream which is the principal product that they sell. The banner shows all the products with the presentation pictures but without prices. Also it shows the deals‚ in this case they has one on Tuesday‚ if you buy a ice cream you can obtain other free with the same presentation‚ in the bar you can find all the flavors that you can choose and all the topics that you can add. The price of the product varies with the presentation
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Dear Mc Donald I have been a costumer for many years. I always get my breakfast and lunch from McDonald every day. I also recommend a lot of people‚ to go buy your food every day at mc Donald. That’s how much proud I was of your food‚ the quality of your food and ingredient were good and affordable. Everybody could afford something from McDonald. Another thing that I like about the company is the server and cashier‚ they are very nice to me when I go there I always feel welcome which is different
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By: M. Bertaccini‚ L. Dovesi‚ G. Nicolini‚ M. Olivieri‚ MC. Penna‚ M. Perini. ELEVATOR PITCH (1) What Zipcar is • Car sharing company. • Offer of a service to the registered members that allows them to move around the city in a smarter and easier way. • The value for the members is the possibility of benefit the usage of a car without all the problems correlated to the possession. • New concept in the U.S. serving a new market niche‚ the urban‚ car-less residents. • Based on a successful model
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