Table of Contents Executive Summary. Introduction 1-4 History of McDonald’s 5-12 McDonald’s Pakistan 8 Main products
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References: • http://ojica.fiu.edu/index.php/ojica_journal/article/viewFile/19/18 • http://www.youtube.com/watch?v=tPuDbz05Bv4&feature=player_embedded • http://www.scribd.com/doc/2303069/Case-McDonalds-India-Launch • https://www.ifama.org/events/conferences/2012/cmsdocs/Symposium/PDF%20Symposium%20Papers/714_Paper.pdf • http://business.mapsofindia.com/india-market/food.html •
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A PROJECT REPORT ON MCDONALD”S AND ITS STRATEGIC MANAGEMENT SUBMITTED TO THE UNIVERSITY OF MUMBAI AS A PARTIAL REQUIREMENT FOR COMPLETING THE DEGREE OF M.COM (ACCOUNTS) SEMESTER I SUBJECT: STRATEGIC MANAGEMENT SUBMITTED BY: SHUBALAXMI. SHETTY ROLL NO.: 47 UNDER THE GUIDANCE OF DR. MINU THOMAS SIES COLLEGE OF COMMERCE AND ECONOMICS‚
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McDonalds Marketing in India 2012 S. VIKRAM 10BCO053 2012 ------------------------------------------------- Department of Commerce ------------------------------------------------- ------------------------------------------------- Sri Krishna Arts and Science College Autonomous College affiliated to Bharathiar University Accredited by NAAC with ’A’ Grade An ISO 9001-2008 Certified Institution Coimbatore McDonalds Marketing in India Done by: S.VIKRAM
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A. You should consider and describe at least the following in your case study • The dress and grooming requires for staff The appearance policy for McDonald’s Dressing • A neat‚ clean and wrinkle-free uniform • Good personal grooming McDonald’s supply with a shirt and hat/visor. Some countries supply you with pants and some make you buy your own but reimburse you. Pants have to be Black and no jeans. Hair clean‚ neat‚ conservatively styled. • Short hair cut above the collar and neatly
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SWOT Matrix | |Strengths |Weaknesses | | |Strong brand name‚ image and reputation. |Unhealthy food image. | | |Large market share. |High Staff Turnover including Top management. | |
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McDonald’s Great Britain – Turn Around New menus‚ improve services‚ advertising‚ opening new stores‚ closing others‚ and refurbishing others have propelled McDonald’s U.S. back into an active growth cycle after experiencing a slack period in 2003 and 2004 – U.S. sales have climbed for 40 straight months. Sales in Great Britain have not shown a similar movement. Sales at McDonald’s 1‚235 British outlets have been slughish for years‚ and the reasons are numerous. New chain such as Yo! Sushi and
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of the Mc Donald’s‚ I will prepare a report include following factors: 1. Assess and analysis own situation 2. Define the Goal 3. Identify strategies for achieving your goals 4. Develop a plan for implementing your strategies The first factor I will focus on is to collect information for assessment and analysis the company’s situation. Main ways of assessment and analysis I will choose is SWOT analysis and competitive benchmarking‚ basic on the market
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Research Misconduct: Alec Mirchandani Case Serving as a research volunteer at Florida Atlantic University (FAU)‚ Alec Mirchandani involved himself in research misconduct. Mr. Mirchandani was studying mice behavior in a National Institute of Mental Health (NIMH) supported research when the incident happened.1 After the inquiry‚ in addition to his own admission‚ Mr. Mirchandani was faced with repercussions of his unprofessional behavior. For instance‚ he is now required to have all Public Health Service
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– for example being able to make the right products in an efficient way ii. being able to identify external influences in the business environment and on its consumers and adapt accordingly. The external environment today is changing fast. This case study shows how McCain needs to identify changes in the external environment. It must then rise to the challenges posed by change. The external environment consists of everything outside the business. The McCain product most people recognise is chips
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