McBride Financial Services-Marketing Plan University of Phoenix BSA 310-Business Systems McBride Financial Services-Marketing Plan The first step in any marketing plan should be marketing research. McBride Financial Services will be using a four step plan for gathering research for marketing. The goal of marketing research for McBride is to gather data from local chambers of commerce‚ visitors’ bureaus‚ and local realtors concerning the target market: professionals and retirees purchasing
Premium Marketing Advertising
McBride Financial Services CMGT 410/Project Building and Implementation August 2‚ 2010 McBride Financial Services McBride Financial Services is a start-up mortgage company. They specialize in offering their customers low cost mortgage services at a fixed price. Their target group will include professionals and retirees purchasing their first home or secondary home‚ and individuals or families purchasing recreational properties (Apollo‚ 2005‚ 2007). McBride Financial Services will be starting
Premium Project management
McBride Financial Services BLANK BSA/310 October 22‚ 2012 BLANK McBride Financial Services McBride Financial Services wants to expand its customer base and needs ideas on what to put in its new marketing effort toward this goal. The company will conduct a market research to achieve its goals. The marketing and promotion will be done through the television‚ radio‚ newspapers‚ and internet. By hitting the target audience with the marketing strategy McBride Financial Services will be successful
Premium Marketing Advertising
Introduction The McBride Financial Website offers customers a service in which to purchase residential and recreational property loans. McBride Financial website offers credit reporting‚ home inspection‚ appraisal‚ and mortgage loan services for one low price for $1‚500.00. Although this information is listed on the current McBride Financial website‚ Team A has been commissioned by service request SR-mf-001 to make improvements to the website‚ to offer online customers easier access‚ better educational
Premium Website World Wide Web Web design
McBride Financial Services BSA/310 Business Systems McBride Financial Services Introduction McBride Financial service is a mortgage lender positioned in Boise‚ Idaho. The mission of the company is to become an excellent provider of the cost mortgage by applying the state-of-art technology within low interest rates. The company is also focusing to the existing business market by entering in the mainly five states Idaho‚ Montana‚ Wyoming‚ North Dakota‚ and
Premium Marketing Montana Native Americans in the United States
McBride Financial Services is a virtual organization at University of Phoenix that provides mortgage services for its members. McBride has as its stated goal to be a "preeminent provider of low cost mortgage services using state-of-the-art technology in the five state areas of Idaho‚ Montana‚ Wyoming‚ North Dakota‚ South Dakota." McBride provides serves for three primary groups of mortgage seekers: professionals purchasing a primary or secondary residence‚ retirees purchasing a primary or secondary
Premium Security Risk management Computer security
McBride Financial Marketing Plan Based out of Boise‚ Idaho‚ McBride Financial Services is a small mortgage lender that is in its beginning stages. The firm’s focus will be in standard‚ FHA‚ and VHA loans for home refinancing and purchasing. The company hopes to increase its offices into Wyoming‚ Montana‚ North Dakota‚ and South Dakota. “McBride Financial Services will be the preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho‚ Montana
Premium Marketing Advertising
Marketing Plan for McBride Financial Services McBride Financial Services is a start-up regional mortgage lender. They are headquartered in Boise‚ Idaho and plan to expand into a five state operation. The firm specializes in FHA‚ VA‚ and conventional home loans and refinancing. Upon approved credit‚ McBride Financial Services will provide a credit report‚ a home inspection‚ an appraisal‚ and mortgages at the lowest rate available at the time‚ for a very low price. The market research that needs
Premium Marketing Investment Balance sheet
McBride Financial Services Marketing Plan “McBride Financial Services is a start-up regional mortgage lender headquartered in Boise‚ Idaho. The firm will specialize in conventional‚ FHA‚ and VA loans for home purchasing and refinancing. The company intends to expand its operations into Wyoming‚ Montana‚ North Dakota and South Dakota.” (McBride Financial Services website‚ 2003) According to their intranet site‚ McBride’s target market is: 1. Professionals purchasing either a primary or secondary
Premium Marketing
McBride Financial Services BSA/310 March 24‚ 2014 McBride Financial Services McBride Financial Services provides low-cost mortgage services within the Northwestern United States. The McBride headquarters are located in Boise‚ Idaho with intended expansion into Montana‚ North Dakota‚ and South Dakota. McBride’s target marketing group includes professionals‚ retirees‚ and families looking to purchase recreational properties. McBride Financial has target goals establishes to aid in expanding its
Premium Montana Native Americans in the United States South Dakota