CI M Professional Certificate in Marketing Stakeholder Marketing Past Assignment Answer-Specimen © Copyrights LS Learning Media Stakeholder Marketing THE CHARTERED INSTITUTE OF MARKETING PROFESSIONAL CERTIFICATE IN MARKETING: STAKEHOLDER MARKETING ASSIGNMENT JUNE 2011 1 Stakeholder Marketing Task One (Audit): Task Two (Report):
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stakeholders - interests and power Common and conflicting interests of stakeholders The different stakeholder groups have different interests some in common with other stakeholders and some in conflict. Examples of common interests: * Shareholders and employees have a common interest in the success of the organisation. * High profits which not only lead to high dividends but also job security. * Suppliers have an interest in the growth and prosperity of the firm. Examples
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Stakeholder management and reporting plan The aim of stakeholder management and reporting plan is to summarize and communicate project progress and issues to the various stakeholders. Reporting the progress of the event accurately and regularly allows for better quality decision-making. There would like to discuss with the key stakeholder in following sections. Firstly‚ the major key stakeholder is Leisure and Cultural Service Department (LCSD). As LCSD contracted out to 4 Seasons Events Company
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Role of Stakeholder Jane C. Doe MGT/420 December 10‚ 2012 George Wells Role of Stakeholder The role of stakeholder in implementing a quality management process is one that has many facets. When an organization decides to embark upon a quality management process there are many people‚ internally and externally‚ dependent upon or affected in some way by the final product‚ output or process ("Tutorialspoint"‚ 2012). In order to decide who the stakeholders will be in the process‚ management
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Stakeholder Expectations In any business stakeholders are of many types; falling either into a category of a shareholder‚ customer‚ employee‚ government or general public. However their expectations are plenty. In the sense these parties anticipate many from the organization. Shareholders A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. While various amounts held determine their actual control of the business
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music industry begins‚ the expetation of those who are creating music also begins. Artist created music for pleasure‚ but is now a monetized industry‚ made up of risks and investment. 1.1 Key stakeholders and structure of music The music industry is formed by many different stakeholders ‚ all useful and necessary to run this. The music must surely be first of all created and then later become known. To succeed in this there are some key roles in the music industry
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Stakeholders of Tesco Shareholders A shareholder is Any person‚ company or other institution that owns at least one share of a company’s stock. Shareholders are a company’s owners. The shareholders are known to be the most important stakeholders in Tesco as the have invested money and time into the growth of the business. The shareholders interest in Tesco is to see their share of profit increasing ( High dividend) and the value of the business increasing. Customers A customer is An individual
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Role of Stakeholder The stakeholders are the key assets in the wealth and growth of an organization. It is important that the knowledge and power of influence the stakeholders have on the quality management process is noted. Implementation and quality of the work in the management process‚ requires the developments in the cultures quality based upon the need and expectations of the stakeholders. The identifier groups that are known as stakeholders are also known by rights‚ ownership and interests
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Task 2 Stakeholder Analysis for Wilkinson Stakeholder group number Stakeholder group name Stakeholder key objectives To what extent the organisations has met the objectives 1. Shareholders / Investors. Provide investments for the companies‚ Operations and/or growth. To make sure that the company invests the funds correctly to give profits to the shareholders and for expansion. 2. Supplier. They will need relevant information of what the company needs and how the supplier will get paid
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GuIde 25 Top Financial Services Firms 2008 EDITION InsIder 25 Top Financial Services Firms WETFEET‚ INc. The Folger Building 101 Howard Street Suite 300 San Francisco‚ CA 94105 Phone: (415) 284-7900 or 1-800-926-4JOB Fax: (415) 284-7910 Website: www.wetfeet.com 25 TOp FINaNcIal sErvIcEs FIrms 2008 Edition ISBN: 978-1-58207-801-4 phOTOcOpyINg Is prOhIbITED Copyright 2008 WetFeet‚ Inc. All rights reserved. This publication is protected by the copyright laws of the United States
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