9 Case Study: McCafe The popular McDonald’s corporation has decided to branch out through the creation of McCafe‚ which is a coffee-house-style food and drink chain‚ recording 15 % more revenue than that of a regular McDonalds. The McCafe outlets focus on providing consumers with unique products that differ from that of the traditional McDonald’s menu‚ together with a contemporary store design. With these new chain outlets spread worldwide‚ gaining immense popularity‚ McCafe has also strategically
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3)Drinks Market Not only the menu McDonald’s need to modify‚ but also the lifestyle brand. McDonald’s know that drinking coffee is a culture or even a lifestyle for some people‚ thus McDonald’s add a McCafe section in their outlets. McCafe sell coffee‚ muffins and desserts to the customers who want to relax in soft leather
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McCafe Hardcastle Restaurants Private Limited (HRPL)‚ a Master Franchisee for west & south India operations of McDonald’s Restaurants and a wholly owned subsidiary of Westlife Development Limited‚ a company listed on the Bombay Stock Exchange (BSE : 505533)‚ officially announced the launch of the first McCafé® in-restaurant at its McDonald’s® Restaurant at SOBO Central‚ Mumbai‚ today. In embracing the coffee culture that is fast gaining acceptance in India‚ McCafé® aims to reach out to as many
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McCafe was introduced to the McDonalds business model at a time when the fast food industry‚ and dining out as a whole‚ was on a downslide. Consumers were trying to cut back and save money – dining out was an easy way to do that. McCafe is a full-service coffee bar‚ created as an extension of a current McDonalds counter‚ or as a stand-alone restaurant. The concept is positioned to consumers that fall in the working adult category‚ who enjoy coffee‚ and was said to be a direct competition to Starbucks
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• The Extended Marketing Mix‚ 7Ps One of the earliest marketing mix models was by McCarthy (1960) and defined the 4Ps: Product‚ Price‚ Place‚ and Promotion. This was further improved by Booms and Bitner (1982) taking into consideration the service industry which introduced 3 more Ps: People‚ Physical evidence and Process. (Blythe‚ 2006) Product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption. It includes physical objects‚ services‚ persons‚ places
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Marketing and the 7Ps A brief summary of marketing and how it works © The Chartered Institute of Marketing 2005 www.cim.co.uk/marketingresources www.cim.co.uk/knowledgehub | 1 Marketing and the 7Ps: A brief summary of marketing and how it works ONE What is marketing? he Chartered Institute of T Marketing offers the following Marketing is the management process responsible for identifying‚ anticipating and Every product we buy‚ every store we visit‚ every media
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Concept A study finds that there are 88% of Australian women spending in online cosmetics and beauty (Powertail.com.au). Being an online retailer in the Australian cosmetics industry has many advantages. It is convenient for buyers to shop and access to a wider variety of many product lines at the same time. Meanwhile‚ it is time-saving and also money-saving for the customers rather than buying cosmetics at the local stores. However‚ due to the increasing numbers of online stores and online retailers
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LALA LAjpatrai College | | |AIRLINE INDUSTRY | |SERVICE SECTOR MANAGEMENT | | | |
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McCafé Marketing Plan By Mikail M Gasanov Mikail Gasanov 7 February 2012 BBA Marketing Planning‚ Group A McCafé marketing plan Executive summary…………………………………………………………………………………………………………………….2 Current marketing situation…………….…………………………………………………………………………………………..2 SWOT analysis……………………………………………………………………………………………………………………………..7 Segmentation‚ targeting‚ and positioning……………………..………………………………………………………………10
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Application of consumer’s perception to Starbucks…………………………… 5.1.1 Product……………………………………………..……………………. 5.1.2 Price……………………………………………………………..….……. 5.1.3 Promotion………………………………………………………….…...... 5.2 Application of changing consumer attitudes to McCafe……………………...... 5.2.1 Product…………………………………………………………………… 5.2.2 Dining Environment……………………………………………………… 5.2.3 Promotion………………………………………………………………… 14 14 14 20 22 23 24 25 27 6. Conclusion………………………………………………………………………….. 29 7
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