ENTREPRENEURSHIP PROJECT PROJECT REPORT AND MARKET SURVEY OF MCDONALD’S Name of the school : SHARJAH INDIAN SCHOOL NAME OF THE STUDENT : DAN K. JOHN CLASS : XII-E CBSE ROLL NO. : ACADEMIC YEAR : 2012-2013 TEACHER IN CHARGE : MR. JAMES THOMAS INDEX SL. NO. | TITLE | SOURCE OF THE PROJECT | PAGE NO. | SIGN OF THE TEACHER | 1 | ACKNOWLEDGEMENT | - | | | 2 | FAST FOOD RESTAURANTAN INTRODUCTION | www.wikipedia
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Marketing Concepts MAR110 Major Report The Australian Takeaway Food Retailing Industry 17 May 2009 34 pages Word Count 3391 Table of Contents Executive Summary iii Introduction 1 Discussion 3 1 Markets 3 1.1 Trends in Size 3 1.2 Growth 4 1.3 Profit 4 1.4 Sales 4 1.5 Distribution 5 1.6 Customers 5 1.7 Competitors 6 1.8 Other Stakeholders 7 2 Major External Factors 9 2.1 Demographic Factors 9 2.2 Economic Factors
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1. Executive Summary. KFC made a plan to launch a chain of their restaurants‚ they made a marketing plan while analysising opportunities and risks of the market and understanding Muslim society. For example in the Middle East Number of internal and external and marketing analysis was carried out looking into marketing mix how they have launched their restaurant with some extra local recipes one of them is‚ Arabian Rice. The way in which KFC made a markerting plan and implemented it will be analysed
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Page 1.0 KFC Background……………………………..…………………......… 3 2.0 KFC Current Concept and Practice ………...……………………...….. 3 3.0 KFC Marketing Mix (7Ps) ………………………………..……..…….. 4 3.1 Product and Service ……………….………………………………… 4 3.2 Price………………………………………………………..………… 4-5 3.3 Place…….………………………….………………………………… 5 3.4 Promotion.…………………………………………………………… 5 3.5 People……………………………………………………………..…. 6
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sponsored activities for charity especially for children. 4. Good positioning: McDonald’s usually converts itself to suit Hong Kong’s need. A growing number of Hong Kong loves the café culture when Starbuck’s success in Hong Kong. McDonald’s open McCafé to suit the need and to compete with Starbuck’s with a lower price and convenient location (located in all McDonald’s restaurants). Health concern is always a critics to McDonald’s. McDonald’s provides healthy food like salad and corn cup for customers
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both Marketing and Operations must work‚ and integrate‚ together effectively as disciplines‚ functions and departments for the successful introduction of sustainable customer/consumer value. You are likely to develop a strategic perspective on the 7Ps of Marketing and an Appendix MS Project/Gantt Chart (50+ activities) to evidence the nature and sequence of actions that the organisation must undertake‚ including internal marketing and partnership collaboration. (30%) 3) Insightful and critical assessment/evaluation
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about dogs rescued this dog and now uses it to help rehabilitate other dogs that have been abused. Source 2 • Author: Redwine‚ Arlo • Date: April 2012 • Title: Going the Distance • Publication: Dealernews‚ Vol. 48 Issue 4‚ p18-28‚ 7p Write a 100- to
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Trig Cheat Sheet Definition of the Trig Functions Right triangle definition For this definition we assume that p 0 < q < or 0° < q < 90° . 2 Unit circle definition For this definition q is any angle. y ( x‚ y ) hypotenuse opposite y 1 x q x q adjacent sin q = opposite hypotenuse adjacent cos q = hypotenuse opposite tan q = adjacent hypotenuse opposite hypotenuse sec q = adjacent adjacent cot q = opposite csc q = sin q = y =y 1 x cos q = = x 1 y tan q = x 1 y 1 sec q = x x cot q =
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orientation. So‚ “marketing mix” is often crucial when determining a product or brand ’s offer. Normally‚ “marketing mix‚” means McCarthy‘s 4Ps theory‚ which is included Price‚ Product‚ Promotion‚ and Place. Afterward‚ the 4Ps have been expanded to the 7Ps and even more. There is another theory‚ which is called 4Cs; Robert F. Lauterborn put this theory forward. This theory is involved Customers’ wants and needs‚ Cost‚ Communication and Convenience‚ different with
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compete against Starbucks carries some risk. Some experts say it could slow down at McDonald’s restaurants. And some people who are happy with McDonald’s the way it is now may not like the changes. As early as two thousand one the company tested McCafes in the United States to sell specialty coffee at McDonald’s restaurants. But the drinks were not available at the drive-through windows that provide two-thirds of its business. McDonald’s thinks its new plan has a greater chance of success. Starbucks
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