specifically McMuffin‚ Big Mac‚ Happy Meals‚ McBaguette‚ McNuggets‚ McChicken and Chick McGrill. Side dishes include McPuff and McSoup‚ French fries. Desserts include McMuffin‚ McFlurry‚ Apple Pies Finally‚ their beverages include soft drinks and MCcafe. 3. ANALYSIS OF THE FASTFOOD MARKET IN VIETNAM According to statistics of the Ministry of Industry and Trades total sales of the fast food industry Vietnam in 2011 was estimated at 870billion‚ up 30% compared to 2010. However‚ the market share
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LOCAL IMPROVEMENT PROJECT OPERATIONS MANAGEMENT SUBMITTED BY: Jussi Mäkelä Eduardo Silva DATE: June 3‚ 2013 Identify target: McDonalds is well known for its main target to be the fastest serving family restaurant in the world. Even though McDonalds is a fast food restaurant it has difficulties during the rush hours. Lines are usually long during the peak hours‚ which affects their sales while people are walking to another fast food restaurant such as Subway. We decided to go
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Customer Analysis Customer analysis is an important and critical section in the company business plan or marketing plan. The analysis is using to identify the target customer‚ make the strategic and ascertains the needs of these customers‚ and specifies the product that satisfies these needs. The customer analysis and customer profile is a simple tool to help the business better understand and investigate the trend and the potential customers‚ therefore the company can increases the sales and grow
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1. Supply chain management consists of firm collaborating to leverage strategic positioning and to improve operating efficiency. Within a firm’s supply chain mgt‚ logistic is the work required to move and geographically position inventory. The supply chain mgt is driving the world’s major global companies. Ten years ago‚ the typical supply chain for manufacturing companies was domestic. Today-thanks to the migration of manufacturing to China and other lower-cost countries-it’s just as likely to
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[pic] Unit code：MKT9104M Tutor’s name：Warren Glover Student name：Tianxiang Wang Student ID：12357271 Title of work：INTERNATIONAL MARKETING PLANNING Date：20/12/2012 Analyse According to Svend (2011)‚ global marketing can be defined to find and satisfy global customers needs better than the competition‚ and to coordinate marketing activities within the constraint of the global environment. In the essay‚ it will focus on the topic: In what kinds of ways
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UK Abstract Purpose – The purpose of this paper is to position multinational companies on a linear continuum indicating their overall attitude towards standardisation/adaptation‚ examines the reasons influencing multinational companies’ tactical (7Ps – marketing mix) behaviour towards it‚ and finally presents the underlying managerial implications of the results. Design/methodology/approach – A rating scale Rasch model is used in order to place the multinational companies’ attitude towards standardisation
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Higher National Diploma in Business and Management Unit Title: Marketing Principles Assignment Title: Name Emal Abdul Qauom Data No 900635 Unit Lecturer Lena Read Group HND February 2013 Issue Date 14th February 2013 Draft Submission 14th March 2013 Final Submission 28th March 2013 IV Name & Date Isabel Glen 12th February 2013
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------------------------------------------------- ------------------------------------------------- Diversity Management ------------------------------------------------- ------------------------------------------------- Alina Pakhomenka ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Diversity management -------------------------------------------------
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Non-conformity Technology Technology is the most relevant need for people in the whole world. Now a days people are more addicted and also rely on technologies‚ especially on computers. Microsoft is an essential need for students and many working employees as well. As a result‚ Microsoft is being a great help for the students and other operatives. Here is the man who co-founded the microsoft‚ one of the most beneficial and helpful technology programs. William Henry Bill Gates III made significant
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1: Company overview Brief history about Burger king Burger King´s business dates back more than a half-century‚ having been founded in 1954 when James McLamore and David Edgerton opened the first Burger King restaurant in Miami‚ Florida. The Whopper sandwich was introduced in 1957 and became an instant success‚ leading the founders to develop the "Burger King‚ HOME OF THE WHOPPER" campaign in 1958. In 1961 McLamore and Edgerton acquired national and international franchising rights for the Burger
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