problem two weeks into my internship with Raffles Hotel Marketing Communications. After my orientation week‚ it was finally time for me to take on projects on my own and start communicating with some of the clients and media the department would follow up from time to time. One of the projects that I was tasked was to prepare the Arabic version of Raffles Hotel’s fact sheet for the Saudi Arabia sales trip that the Director of Sales and Marketing will be doing at the end of the week. This request came
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• Where do we want to be? • How do we get there? With a 5% market share before the takeover of Somerfield‚ which had a market share of 5% as well‚ resulting in a new market share for the group of 10% the feel is that with the correct marketing strategy‚ the Co-operative group can overtake Morrison’s‚ who have a share of 11%‚ and become one of the top 4 players in the UK food and drink retail market. To do this‚ brand image must be improved from its current down-market image to widen the
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Tesla’s Integration of Marketing Communications Tesla Motors Inc. gained widespread attention by producing the Tesla Roadster in 2008‚ the first federally-compliant electric vehicle. The roadster is also impressive because of its sports car design. Tesla then followed in summer of 2012 with the release of the Model S in the United States‚ which is a fully electric luxury sedan. Tesla Motors was founded in 2003 by a group of intrepid Silicon Valley engineers who set out to prove that electric
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relative to parents today‚ and that they continually improve their existing product. One of the advantages of Huggies is that they hold 68% market share in the diapers industry. Due to the rapid evolution of marketing communication strategies‚ companies are forced to update their marketing schemes‚ and target their audiences in the most effective and efficient way. Huggies have continued to position themselves strongly
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Marketing Communications and Branding Mobile phone design Introduction After careful market research of some of the different phone markets in today’s industry; the market that was the most interest to the writer was the disability phone market. Of all the mobile phones researched‚ none were found to have Braille included; only speaking activated commands - designed to send text messages as well as calling. The idea the writer proposes is a phone for the visually impaired which has a sole purpose
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Abstract In an increasingly competitive marketplace‚ greater emphasis is being placed on brand image development as the basis for consumer discrimination. Advertising has a central role to play in developing brand image‚ whether at the corporate‚ retail or product level. It informs consumers of the functional capabilities of the brand while simultaneously imbuing the brand with symbolic values and meanings relevant to the consumer. These two functions of advertising closely parallel the informational
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furnished with sleek wood paneling and leather armchairs. Patrons sip espresso from china cups and nibble on croissants and pastries. So what are those golden arches doing on the sign outside the door? The coffee shop on rue Linois is one of 200 "McCafés" McDonald’s is opening in Europe this year. By yearend‚ McDonald’s (MCD) hopes to have some 1‚100 of the cafés across Europe. The cafés are located inside existing restaurants but with a separate counter‚ comfy furnishings‚ and nary a Big Mac in sight
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Competitor Analysis One of the key pieces of the marketing plan for an organization is the examination of competitors in the market. It allows the company to set effective strategies‚ implementation plan‚ and reassessing the company’s position afterwards. The competitive analysis for SoundApp was completed through primarily Porter’s Five Competitive Forces – a framework that evaluates the competitive severity or volume in the market. Porter’s Five Competitive forces includes: the bargaining power
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1) How does internet marketing communication differ from traditional marketing communication? Internet marketing differs significantly from conventional marketing communications because of the digital medium used for communications. The internet and other digital media such as digital television and mobile phones enable new forms of interaction and new models for information exchange. A useful summary of the difference between theses new media and traditional media has been developed by McDonalds
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BRITISH BUSINESS STUDIES DEGREE PROGRAMMEB.A. (HONS) IN BUSINESS ADMINISTRATIONMKT 473: MARKETING COMMUNICATIONSFINAL EXAMINATION: REVISION | | Question 1“Green Marketing” appears to gain popularity among marketers today. To some marketers it helps them to develop a competitive advantage. The Directors of Cathay Pacific Airways seems to believe strongly in the advantages of “Green Marketing”.As the Regional Manager for Cathay Pacific Airways‚ you are asked to provide some inputs on what
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