"Mccafe marketing communications" Essays and Research Papers

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    Advertisement review Product: Diet Pepsi In this review‚ a series of Diet Pepsi advertisements were taken into investigation. Since 2011‚ the drink has been endorsed by the 40-year-old American-based Columbian actress‚ Sofia Vergara. In 2013‚ Vergara was featured in a series of two TV commercials‚ namely Toast and Come on. The slogan for this promotional campaign is “Love Every Sip”. As part of the promotional campaign‚ Vergara also briefly appears in an episode of the Ellen Degeneres Show‚ a

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    Sexism in Television Commercials Many of us have seen a commercial and felt offended by the sexist attitudes represented. It appears that on every channel‚ there is another television commercial trying to sell its product with beautiful women. These commercials can range from selling beer to selling cars (Sadiq). From sports to personal hygiene and home improvement products. Almost every commercial has someone missing proper attire‚ or insinuating the other is dumb or not as intelligent. These

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    Advertisements have become a part of our lives which cannot be removed or separated easily. For example‚ when we turn on the television‚ we not only enjoy the television shows but also the television commercials because the commercials are showed in-between the breaks of television shows. Although advertisements are sometimes annoying‚ our decisions on purchasing a product or a service somehow depend on them. We are so used to advertisements that sometimes we may not be conscious about their effects

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    Body Image

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    Mirror‚ mirror on the wall‚ who’s the prettiest and skinniest of them all? The average woman sees 400 to 600 advertisements per day‚ and by the time she is 17 years old‚ she has received over 250‚000 commercial messages through the media (Body Image and Advertising). By the mid-1950s‚ television had become an established part of the furniture in the majority of American homes (Petley). The media has a powerful influence on teenager’s body image through print‚ electronic‚ and television advertisements

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    1* Your age 16-21 21-26 26-31 31-36 36 1nd above 2* Your occupation 3* Your income 25k-50k 50k-1lac 1lac-1.5lac 1.5lac-2lac 2 lac and above 4* Which media gets your attention? print radio television word of mouth 5* how does an advertisement affect you? recall positive impression interest desire to purchase/explore 6* which form of ad creates a greater impact on you? just the printed words words with sound words with a visual a moving

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    Sex Sells: Victoria’s Secret In this paper‚ we will be discussing the ways in which Victoria’s Secret uses sex appeal in their advertising campaigns. Victoria’s Secret is the largest American retailer of lingerie founded by Roy Raymond‚ on June 12 1977. Victoria’s Secret grossed $5000 in its first year of business‚ and in 2012 sales were $6.12 billion. Victoria’s Secret is known for its catalogues and annual fashion shows: The Victoria’s Secret Fashion Show. Their catalogues now

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    Urtima AB Main method of investigation should be online questionnaire. Arguments to choose this type of survey: * Quick way to get results * Cheap * Easy to analyze * Various options of visual aids (e.g. diagrams‚ charts) can be done automatically * Best way for high response rate‚ especially if possibility to win free gift is offered to the respondents who will fill out the questionnaire (e.g. offer them to win X1 Fitness or other sports accessory) Also personal interviews

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    | How to Create a Successful Advertisement If you know the basic format and proven techniques that are incorporated into every successful advertisement‚ writing a good print ad is not difficult. ADVERTISING COPY The first step in creating a good advertisement is to establish the appeal — the reason the reader will buy‚ or request more information. The four main appeals are; sex‚ which includes love‚ affection and friendship; greed‚ things money can buy; fear‚ fear of not getting what you want

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    Communication

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    Introduction A career defines who I am and what am I all about. It is true that a majority of people will choose to work for what pays and offers them the most‚ especially living in today’s economy. However‚ I believe that my chosen career path should base on the source of my passion and interest in order to ensure a long term success in life. Therefore‚ when it comes to my interest and passion‚ the first thing that came into my mind would be dancing. Being a dancer since I was three years

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    Psychology and Marketing Communications Article Analysis PSY/322 August 14‚ 2013 Consumer Psychology and Marketing Communications Article Analysis People think‚ desire and act different. Consumer psychology can be a study of costumer behavior. Market communication will involve in consumer psychology by media promoting and targeting people by the evidence collected. These articles represent that behavior that bring joy to people and creates a study of marketing based on those

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