| |MKT4415B | |Mountain Man Brewing Company: Bringing the Brand to Light | |
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------------------------------------------------- Case 2: Mountain Man Brewing Company Prepared for: Marketing 181 Date: February 9‚ 2011 ------------------------------------------------- Question 1: There are many factors that have enabled MMBC to create a strong brand. These include: taste‚ perceived quality‚ image‚ tradition‚ and authenticity. Taste is achieved through a selection of rare Bavarian hops and unusual strains of barley creating a defined Mountain Man quality. In addition‚ Mountain Man Lagers’ distinctively
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Social Constructions American popular culture has brought entertainment to many for the past two centuries. However‚ very little people know the extent to which American popular culture has shaped the historical relationship between marginalized social groups and dominate American society. Traditionally‚ the term popular culture has denoted the education level and general "cultural-ness" of the lower classes‚ as opposed to the "official culture" and higher education emanated by the dominant classes
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Visual Film & Television Techniques Visual Techniques Film is the idea of individual motion pictures‚ the field of film as an art form‚ and the motion picture industry. Films are produced by recording photographic images with cameras‚ or by creating images using animation techniques or visual effects. (Film‚ n.d.) To create a film you need cameras‚ projectors‚ film stock‚ and lenses. The first films were created by the use of a cranked camera. They were shot on a single reel
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Mountain Man Brewing Company was established as a family concern in 1925 in West Virginia by Guntar Prangle. The company brewed single-product beer‚ Mountain Man Lager‚ which won “best beer in West Virginia” and was elected as “America’s Championship Lager”. Mountain Man Lager featured quality‚ bitter favor and slightly higher-than-average alcohol content that uniquely contributed to the company’s brand equity. Mountain Man was a local market leader and distributed its lager in several states outside
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Mountain Man Brewing Company was an independent‚ family owned brewery which produced the Mountain Man Lager‚ a beer known for its authenticity‚ quality and toughness. It had a distinctive bitter flavor‚ slightly higher than average alcohol content and was considered a strong working man’s beer. It was rated the “Best beer in West Virginia” for 8 straight years. It was also rated as the “Best beer in Indiana”‚ “America’s championship lager”‚ “Best known regional beer” and the “West Virginia beer”
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Encyclopedia of American Popular Fiction GEoFF HAmilton and BriAn JonEs ENCYCLOPEDIA OF AmErICAN POPuLAr FICtION Copyright © 2009 by Geoff Hamilton and Brian Jones All rights reserved. No part of this book may be reproduced or utilized in any form or by any means‚ electronic or mechanical‚ including photocopying‚ recording‚ or by any information storage or retrieval systems‚ without permission in writing from the publisher. For information contact: Facts On File‚ Inc. An imprint of Infobase
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Popular culture is everywhere‚ making it’s way into the everyday lives of individuals across the world. It is something that can hardly be ignored. Popular culture can be fun and bring enjoyment to a lot of people‚ however there is a downside. Popular culture is wide and varied‚ it contains a lot of information and ideas‚ and therefore should be looked at critically. The analysis of popular culture is useful and informative. Popular culture‚ or pop culture‚ is the general taste of the masses: the
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Problem Statement: Should Chris Prangel launch Mountain Man Light in order to recoup the declining sales MMBC has been experiencing due to changes in beer drinkers’ preferences and how will he adapt their marketing mix in order to achieve these goals? Key Points: Chris Prangel - an MBA graduate - was set to inherit his father’s business‚ Mountain Man Beer Company. MMBC brewed one beer called “Mountain Man Lager”‚ which was also known as “West Virginia’s beer”. In order to recoup
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Case Summary: Mountain Man Brewing Company. Bringing the Brand to Light: Brand extension. The Mountain Man Beer Company (MMBC) was founded in 1925 and the family launched as Mountain Man Lager. By the 1960s‚ Mountain Man Lager’s reputation as a quality beer was well entrenched throughout the East Central region of the United States. MMLC’s single brand product strategy and brand extension market research evaluation: 1. The Mountain Man Lager brand rated as the best known regional
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