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    Swot

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    GEB4890 INDUSTRY STRATEGIC AUDIT USF S/M WEN- EVELINA KUTEPOV YUM- TRAVIS MCCLELLAN MCD- MARIA MARTINEZ McDonald’s‚ Wendy’s & Yum’s are in the quick service restaurant industry in which the company owns‚ operates‚ and/or franchises dining establishments. Executive Summary – see written report MCDONALD’S CORPORATION           Founded in 1954 by Ray Kroc in California Started as a small barbeque restaurant About 32‚000 restaurants serving in 119 countries Daily customer traffic

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    The definition of the efficient frontier says that “the efficient frontier represents the set of portfolios that has the maximum rate of return for every given level of risk‚ or the minimum risk for every level of return.” I plotted standard deviation on x axes and Returns on y axes to interpret efficient frontier. Exhibits also include these and the graphs you asked for as graph2: In our study‚ we concentrated on the optimal portfolios‚ the one which has the lowest volatility or risk‚ for given

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    Sample Process Analysis

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    Process  Analysis  and  Improvement-­‐  NBC  San  Diego   25  May  2012     Inputs‚  Outputs  and  Key  Steps     NBC  San  Diego  is  San  Diego’s  only  Network  Owned  and  Operated  television  station.  Producing  more   than  25  hours  a  week  of  local  news  and  information  on-­‐air‚  NBC  San  Diego’s  multi-­‐media  platforms  also

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    ................................................................................ 2 Intel Corporation (INTC) ........................................................................................................................ 2 McDonald’s Corp (MCD) ......................................................................................................................... 2 Research In Motion Limited (BBRY) .........................................................................................

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    Marketing Final Project

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    1 National Chiao Tung University Department of Management Science Fast Food Preference Brand For NCTU Students Marketing Final Project Spring Semester June 13 2013 Student : 0013108 王亭予 0013109 王亭雅 0013128 葉眉君 0013132 謝巧玲 Supervisor : Prof. Charles V. Trappey 2 Table of Contents 1. Introduction 1.1 Project Objectives 3 1.2 Target Group 3 1.3 Research Question 3 2. Literature Review 2.1 The image‚ mission‚ market goal of three restaurants 3 2.2

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    Mcdonalds

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    Strategy of McDonald’s Global Strategy + Local Strategy “To provide unmatched consistency in operations in support of high product quality. This must be accomplished with adequate speed‚ low cost‚ and process innovation to accommodate changes in consumer tastes.” McDonald’s is well known for Big Macs‚ Cheeseburgers and Quarter Pounders. McDonald’s strategy‚ to develop snack-able items‚ fits with today’s busy consumers who don’t adhere to traditional meal patterns and are increasingly looking

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    program;[4][5] newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1980s signage. Additionally‚ Yum! continues to use the abbreviated name freely in its advertising. McDonald ’s Corporation (NYSE: MCD) is the world ’s

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    Communication Studies

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    Bibliography: Books: 1. Hilary‚ McD B.‚ Verene‚ A. S. (2004) Liberties Lost. Cambridge Publishers. 2. Issac‚ D. (1988) Pre-Emancipation History of West Indies. Logman Publishers. 3. William‚ C.‚ John‚ R. (2001) Caribbean Story Book 1. Carlong Publishers. 4. Amerindians to Africans

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    References: McD Information system. (n.d.). Retrieved from http://mcdonaldsmis.blogspot.com/p/mcdonalds-is_04.html Our Company. (2013). Retrieved from http://www.aboutmcdonalds.com/mcd/our_company.html Patton‚ L. (2013‚ September 10). McDonald ’s Testing Mobile Order App for U.S. stores. Bloomberg News. Retrieved from http://www.bloomberg.com/ne

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    Mission statement “ A mission statement is a formal‚ short‚ written statement of the purpose of a company or organization. The mission statement should guide the actions of the organization‚ spell out its overall goal‚ provide a sense of direction‚ and guide decision-making. “ ( Wikipedia ) Examples of missions from some companies: McDonalds - " McDonald’s brand mission is to "be our customers’ favorite place and way to eat." Our worldwide operations have been aligned around a global strategy

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