Liquidity Ratios The four liquidity ratios provide an indication of McDonald’s Corporation’s ability to pay off its debt in the short term. The Cash to Assets ratio measures the corporation’s financing ability for new projects without seeking more debt or equity. From 2009 to 2011‚ this ratio was maintained at about .54‚ but fell in 2012 to .47‚ indicating a drop in independent financing ability. The Current ratio measures the extent to which current assets surpass current liabilities. This ratio
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Brand Equity Brand equity depends on the following five assets and Liabilities Brand Loyalty Brand awareness Perceived Quality Brand Association Proprietary assets(Logo and other trademarks) Looking at McDonalds‚ We find the following The Golden arches has become synonymous with not just fast food but American culture wherever McDonalds has gone other than U.S Recent customer study done in Malaysia reveals that 100% respondents could identify the slogan “I’m Loving it” 88% could identify
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We are currently conducting a research on ethics of McDonald’s advertisement. We are surveying on the opinions of college students towards the ethics of McDonald’s advertisement. Are they really advertising their fast food ethically? Your response and feedback will be much appreciated. It will take 5 minutes to complete this questionnaire. Gender: Age: _20_ {draw:rect} {draw:rect} Male Female Which faculty do you study in? {draw:rect} {draw:rect} {draw:rect} {draw:rect} Business
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1/31/13 McDonald’s sales growth cools | Free Malaysia Today Thursday‚ January 31‚ 2013 Like 35k Follow @fm today 8‚904 follow ers ROS Lboard Mahathir blames Anwar for Project IC by FMT Staff Read More Search McDonald’s sales growth cools October 20‚ 2012 www.freemalaysiatoday.com/category/business/2012/10/20/mcdonalds-sales-growth-cools/ 1/7 1/31/13 McDonald’s sales growth cools | Free Malaysia Today NEW YORK: McDonald’s Corp posted its worst quarterly restaurant
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Corporate Social Responsibility (MMS - Semester 1) Dear Students‚ Following are the details of the projects/assignments that will form part of your internal assessment of 40 marks. Project 1: Students in groups of 3 have to be formed for this particular assignment. The group has to study the CSR practices of the allotted company by visiting the company’s website and prepare a project report broadly covering the following areas: 1. Presence of the CSR tab in the main menu. 2. Does the
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Customer satisfaction of mcD Intro. The topic is selected to analyze the satisfaction levels of the customers towards McDonald’s products. The topic is aimed at understanding the consumer’s satisfaction. 2) Introduction to McDonalds Corporation :- McDonald’s Corporation is the world’s largest chain of FAST FOOD RESTAURANTS‚ Serving nearly 58 million customer dalily. It was started by two brother Dick and Mac Donald in San Bernardino‚ California in 1940. McDonald’s Restaurants are found in more
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Financial Analysis of McDonald’s Corporation (MCD)-NYSE 2111 McDonald’s Drive Oak Brook‚ Illinois 60523 1-800-244-6227 Daron L Hill Business 5200 Finance for Managers PART 1‚ COMPANY OVERVIEW: a. Brief description of the company: McDonald’s is the leading global foodservice retailer with more than 34‚000 local restaurants serving approximately 69 million people in 118 countries each day. More than 80% of McDonald’s restaurants worldwide are owned
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tries to assess influences on the consumer from groups such as family‚ friends‚ reference groups‚ and society in general. In this essay‚ we will assess the effects and outcomes of the promotion and advertizing strategies of Kentucky Fried Chicken (KFC) and Nando’s. We will analyze their promotion and advertizing campaigns; their failures and successes; and lastly‚ what the public have to say about the two organizations. KENTUCKY FRIED CHICKEN Harland David Sanders was born September 9‚ 1890 in Indiana
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| The Forces and KFC | | James Watson 12/23/2012 | Executive Summary The seven international environmental forces that impact international business are natural resources and environmental sustainability‚ economic and socioeconomic forces‚ political forces‚ intellectual property and other legal forces‚ understanding the international monetary system and financial forces‚ labor forces‚ and international competitive strategy. While some of the factors mentioned above are completely
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Reverse flow Transportation flow Information flow Production/storage Logistic Process Figure: Logistic Framework The figure above shows the logistic process how it works from raw material to end user. Logistics is one of the main functions within a company. Logistics is the management of the flow of goods between the point of origin and the point of destination in order to meet the requirements of customers or corporations. Logistics involves
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