UNIVERSITY OF THE PHILIPPINES MANILA College of Arts and Sciences Department of Social Sciences DEVELOPMENT STUDIES PROGRAM THE EFFECTS OF PANTAWID PAMILYANG PILIPINO PROGRAM IN THE LIVES OF BENEFICIARIES IN THE CITY OF MANILA (Thesis Proposal) MARY GRACE FABROS BA Development Studies UP Manila Statement of the problem The Philippines has been battling against poverty for over several years now. The problem with poverty was inherited by every president‚ the highest ranking official of the republic
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Objectives This study shows how McDonald’s continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Company Profile McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving more than 58 million customers daily. A McDonald’s restaurant is operated by either a franchisee‚ an affiliate‚ or the corporation itself. The corporation’s revenues come from the rent‚ royalties and fees paid
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EFFECTIVITY OF MARKETING STRATEGIES ADOPTED BY MCDONALD’S IN BANGALORE CITY By SANSAR BIRMAN Enrolment No: 118263141 En A DISSERTATION Submitted to the INSTITUTE OF HOTEL MANAGEMENT‚ CATERING MANAGEMENT‚ TECHNOLOGY & APPLIED NUTRITION‚ BANGALORE In partial fulfilment of the requirement for the degree of Master of Science in Hospitality Administration 2011-2013 ACKNOWLEDGEMENT The researcher is first of all thankful to the Almighty for providing abundant grace‚ good health and
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MKTG 4400A McDonald’s Corporation: International Marketing Analysis For: Professor Y. Pan Date: December 18‚ 2010 By: Saber Kanwar (209093337) Table of Contents Executive Summary McDonald’s Corporation currently markets its products across its 8 geographic segments through customizing its food items to suit local tastes and preferences. Furthermore‚ all advertisements are shot in 12 different languages‚ featuring the customized products catered to each region. However‚ the company’s
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Marketing Mix-4P’s (Product‚ Price‚ Place‚ Promotion) Strategy of Nestlé Pure Life (NPL) Product Strategy 1. Product Positioning: Product is something that is offered to the market. Nestlé Pure Life (NPL) product strategy studies show that they are positioning the product with respect to its attributes that NPL is safe‚ pure‚ refreshing and healthy water. 2. Product line expansion: Nestlé also does product line expansion; recently it has offered a 0.25 liter bottle of NPL in the market
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Milky Bar is a white chocolate treat bar targeted mainly at young children or families. It appeals to this market by using fun character shapes for the bars and fun packaging as well as claiming to use all natural ingredients to encourage parents to purchase it. Its packaging is white‚ which gives it a ‘purity’ factor as well as making it stand out on shelves and bars are individually wrapped‚ making it easy to pop into a lunchbox. Although it is at maturity+ stage in the product cycle it has not
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Contents 1. EXECUTIVE SUMMARY The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ with 31000 restaurants‚ serving around 68 million customers daily in 119 countries. The business began in 1940‚ with a restaurant opened by brothers Richard and Maurice McDonald. Over 80% of its outlets are franchised. McDonald’s success secrets lie in their excellence in the areas of food making‚ customer service and restaurant decorations as well as their brand
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recent study had shown that 40% of kids’ diet come from added sugars and unhealthy fats (Reedy and Kerb-smith‚ 2010) “Eating and liking junk food is normal behaviour for teenagers while liking healthy food is an oddity”. (Strugnell‚ 2000) Junk Food Marketing (JFM) is one of the main causes of this. This essay will first demonstrate how marketers recognize children’s consumer buyer behaviours and target these children in JFM; then it will examine the ethicality of JFM. Finally it will suggest how a continued
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Cross-Cultural Marketing Starbucks in the Philippines Yves Tsou Liang Yu Chen Audrey Arayata Shana Solis Introduction The Market Environment The Philippines is a country located in Southeast Asia. Its 7‚107 islands experience 8 months of summer every year. During the summer‚ the hottest possible temperature to be recorded is 41C. These show just how warm the weather in the Philippines tends to get. Also‚ the Philippines was colonized by many Western countries‚ but the
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Covering a relatively wide range of services‚ the company has earned a good reputation and a loyal customer base. The 4P’s analysis demonstrates that the relatively low price rates‚ convenient geographic location‚ and narrow business orientation proved to be the key factor in the company’s success. The 5C’s analysis indicates the conditions under which the company can develop its marketing strategy. Thus‚ despite operating on the well-developed market of IT service‚ IT Consulting managed to take its own
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