CROSS CULTURAL MANAGEMENT Study on McDonald’s Corporation India & US culture “Food is the oldest global carrier of culture.” Submitted By ShyamJS Introduction It is sometimes amazing how different people in other cultures behave. We tend to have a human instinct that ’deep inside’ all people are the same - but they are not. Therefore‚ if we go into another country and make decisions based on how we operate in our own home country - the chances are we’ll make some very bad decisions. With
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paying taxes‚ or the money you actually get to keep. 2. Choose a well-known company that you know of‚ and describe its direct and indirect competitors. Describe at least 2 direct competitors and 2 indirect competitors. (2-4 sentences. 3.0 points) Mcdonald’s is a well-known company. It’s direct competitors are Burger King and Wendy’s. It’s indirect competitors are Taco Bell and Pizza Hut‚ because while they’re both fast food restaurants‚ they have completely different menus. 3. Describe at least 3
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McDonald’s has affected society in several ways including the impact to the overall health of Americans. At first‚ Americans did not care about the nutrition facts or the sanitary of the food they were eating‚ but soon started to concern themselves with what was really inside of this fast food. Previously McDonald’s did not have any nutrition facts available in the physical restaurant‚ only on the internet. McDonald’s did this to hide the reality that their food was not as good as they advertised
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McDonald’s is a global fast food restaurant chain which can trace it’s roots back to humble origins. Originally started in 1940 as McDonald’s Bar-B-Q by brothers Dick and Mac McDonald‚ the restaurant was eventually bought out by Ray Kroc‚ the founder of the modern McDonald’s Corporation. Kroc was originally a franchisee who became a pioneer of the fast food industry by aggressively expanding the business into all parts of the country and the globe until his death in 1984. Today there are over 34
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Since its founding in 1940 by Richard and Maurice McDonald‚ McDonald’s has gone from a family-owned burger joint to the single largest fast food franchise in the world. It has penetrated mainstream conscious‚ so much so that a mere glimpse of the famous Golden Arches logo makes you long for the secret sauce of a Big Mac (mayonnaise that’s been left out in the sun‚ according to The Simpsons). Today‚ McDonald’s sells 75 burgers every second and that’s just in the United States of America. The company
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McDonald’s Practices/Operations in Turbulent Environment McDonald’s strategic plan is called ‘plan to win’ which helps McDonald’s to be the best fast food restaurant chain rather than the biggest fast food restaurant chain. (kspain‚ 2008) In turbulent environment‚ McDonald’s tries to achieve high performance by applying the 5 P’s: people‚ product‚ price‚ promotion‚ and place or distribution. Product involves both intangible and tangible offerings of the business which customer can see‚ feel‚ taste
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McDonald’s A Good Image with Bad Ethics By: Annette Annette MGT 112-500 09 December 20011 Introduction: McDonald’s is the company that I have chosen to research on their ethical choices. McDonald’s Corporation has been growing and spreading internationally for the past three decades. Although McDonald’s seems convenient‚ cheap‚ and so called clean there are many negative aspects of the business. In addition to paying their employees low wages and negatively impacting other
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infiltrating the nation‚ McDonald’s finds itself at a crossroads. The company must evaluate its current standing in the Chinese fast-food market and elect to either continue its present operations‚ hoping to maintain its second place rank to KFC‚ or implement new strategies to gain market share‚ meet the Chinese people’s expectations‚ and abide by governmental standards. The following alternatives will be evaluated to make a decision: 1. Base – Status Quo In this scenario‚ McDonald’s will continue operating
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Introduction As McDonald’s is the biggest fast food chain in the world‚ it can enlighten us in the fields of product strategy‚ franchise strategy‚ and promotion strategy and so on. McDonalds state that the customers are core of the business activities‚ and their satisfaction is fundamental for the growth of the company and they are moreover the reason for their existence‚ due to this they place their experience and satisfaction at the central part of the organization‚ by provision of high quality
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social factors are impacting upon the business activities for the same organisation used in P5 and their stakeholders and another contrasting organisations. And also Evaluate how future changes in economic‚ political‚ legal and social factors‚ may impact on the strategy of the specified organisation. P6‚M3‚D2 To do this‚ simply describe some of the important changes that are taking placing using appropriate facts and figures. You only need to examine the Political‚ Legal and Social factors affecting
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