Part A McDonald’s and Burger King are two famous fast food firms in the world. Both of them sell the same type of food‚ such as hamburger and fries. However‚ the operating systems of them are different. 1. The Differences in Processes (1) Process Maps of McDonald’s and Burger King BunHeels Bun Crownsns Patties Put in Toaster Put in Toaster Put on Grill Dress Turn Remove‚ Lay on Crown Clean Grill Add Heels Remove Remove Sear Burgers Up
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I McDonald’s Expands Globally While Adjusting Its Local Recipe McDonald’s Corporation is a fast food legend whose famous golden arches can be found in 118 different countries. The company is the undisputed leader in the quick service restaurant (QSR) segment of the hospitality industry‚ with more than twice the systemwide revenues of Burger King. McDonald’s built its reputation by promising and delivering three things to customers: inexpensive food with consistent taste regardless of location;
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Question 1: Identify the key elements in McDonald’s global marketing strategy. In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s global marketing strategy can be defined as an example of “glocalization”. First of all‚ McDonald’s divided its international market into four geographic regions (that are Europe; Asia/Pasific‚ Middle East and Africa (APMEA); Latin America; Canada). And then McDonald’s adapt its foods according to local tastes. At some regions‚
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McDonald’s Corporation 1.0 Introduction of the company McDonald’s is the world’s largest chain of fast food restaurants‚ serving 69 million customers daily. Since its founding in 1948‚ McDonald’s has grown from a family burger stand to a global fast-food behemoth operating more than 34‚000 local restaurants in 119 countries. 80% of the restaurants are owned and run by independent local men and women as the result of franchising. McDonald’s is known as a sign of globalization‚ as it operates all
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MCDONALD’S IN VIETNAM By Ayodeji Akin Abiri Table of Contents Abstract 1.0 Introduction 3 1.1 Background note 4 1.2 Global Strategy 5 2.0 McDonald’s In Vietnam 8 2.1 Entry Strategy 9 2.2 PESTEL analysis of Vietnam 9 2.3 SWOT analysis of HCM city 11 2.4 Expansion strategy 12 2.5 Franchising in Vietnam 13 2.6 Drive-thru restaurants 13 2.7 Localization
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Price McDonald’s has realised that‚ despite the cost savings inherent in standardisation‚ success can often be attributed to being able to adapt to a specific environment. This is indeed the case with its implementation of its pricing strategy‚ which is one of localisation rather than globalisation. Table II illustrates the comparative Big Mac prices (flagship brand of McDonald’s) from around the world. It succeeds in highlighting the point that McDonald’s has had to come up with different
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will be examined how these CSR principles were / are utilized in the service business McDonald’s. For evaluating the social performance of McDonald’s there will be a closer look at the ethical & discretionary responsibilities and the responses proactive & accommodative. Finally it will be examined how to improve the social responsibility of McDonald’s by using the tools code of ethics and ethical structures. McDonald’s opened its first Bar-B-Que restaurant in 1940 by the two brothers Richard and Maurice
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Mallorie Goguen Why McDonald’s current practices are not sustainable? MSCI has given McDonald’s a rating of ‘A’ based on its performance. This rating was given based on key performance indicators. They are as follows: * Product Quality & Safety * Labor-Management Relations * Workforce Diversity * Management of Environmental Issues * Resource Management & Use McDonald’s has highlights in each of these categories‚ but this does not make them sustainable. Within product
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McDonald’s footprint is significant. So too are the opportunities and expectations. With approximately 1.8 million employees working for McDonald’s and over 5‚000 franchisees‚ thousands of committed suppliers and the more than 69 million customers who visit us every single day in 119 countries‚ they can use their scale‚ scope and talent to make a positive difference in the world. Together for good. In the year ahead they will take their sustainability efforts to the next level. They are working with
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McDonald’s in Russia (Technological approach) By Donald Jordan In 1985‚ Mikhail Gorbachev started a new programme of the reformation of the USSR‚ Perestroyka. It was aimed to improve the overall technological and industrial base hoping to increase the quality of life for many citizens in the country. The openness of the Soviet Union towards the Western world led to the new stage of relationships between the country and the Western companies. One of first firms interested in the Soviet market
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