Cambridge International Examinations Cambridge International Advanced Subsidiary Level 8001/23 GENERAL PAPER Paper 2 October/November 2014 INSERT 1 hour 30 minutes READ THESE INSTRUCTIONS FIRST You are required to answer one question. This Insert contains three passages‚ one for each of Questions 1 to 3. You need to study the passage for the question you have chosen before starting your answer. The time needed to do this is allowed for within the time set for the examination. This document
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1. HIGH TURNOVER RATE 2. Lack of variations in seasonal products 3. Unhealthy food image 4. Quality concerns due to franchised operations | External | Opportunities | Threats | 1. Global expansion into newly developed parts of the world 2. Joint Ventures with different retailers 3. Add more healthier options to menus to respond to the social change of healthier eating happening right now 4. Growing rate of investments in franchise based restaurants. 5. Innovations in the organic
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individuals have the rights to make reasonable claims on society or other individuals. 2.0 CASE STUDY On April 20‚ 2010 the Deepwater Horizon oil rig‚ owned and operated by Transocean and drilling for BP in the Macondo Prospect oil field‚ during the final phases of drilling the exploratory well at Macondo‚ experienced an explosion and sank 50 miles off the
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CASE: MCDONALD’S: IS CHINA LOVIN’ IT? Mc Donald’s has established itself as number two fast food chain in China through its strategies like localization approach‚ tier pricing‚ backward integration of suppliers and unique design stores and innovations. The question now is about sustainability as to whether McDonald’s will be able to keep pace with the rapid transformation of China from a closed country to an open and dynamic society? General Environment of Mc Donald’s * Demographic - There
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Innovation at the heart of business INNOVATION needs to be at the heart of any business that wants to grow Innovation is Critical to Success The promotion of innovation‚ in particular technological innovation‚ in developing countries is becoming a fashionable subject Innvation is crutial : In a Microeconomic view In a Microeconomic view In the past‚ many organisations have been able to survive even with very limited amounts of innovation. They focus on providing quality products and
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To : McDonald’s Management. From: Nurul Amirah Binti Umar Shaifuddin. Title : A Report on McDonald’s in Malaysia. Date : 14th December 2012. 1.0 Introduction McDonald’s is the leading global foodservice retailer with more than 34‚000 local restaurants serving nearly 69 million people in 119 countries each day. It all started with two brothers‚ Richard and Maurice McDonald pioneers in the fast food industry and were the first to use assembly-line format in a restaurant kitchen efficiently. In
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Research The spectrums of oil spill issues are diverse and large. They range from environmental issue to economic‚ ecological‚ ethical‚ politics and policies. Among many other oil spills‚ the BP oil spill in the Gulf of Mexico‚ occurred on April 20‚ 2010 was recorded as the greatest environmental disaster in our history (BP leak the world’s worst accidental oil spill‚ 2010). The goal of our research is to seek possible solutions to reduce the risks of offshore oil spills. To attain this goal‚ we
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Practices Help Focus on the Brew‚ Weather the Recession and Prepare for Growth Abstract This paper is a discussion of the challenges currently facing Starbucks. Starbucks‚ a Seattle based coffee store with a mission to “inspire and nurture the human spirit is recognized worldwide‚ and is known for its unique coffee drinking experience. In the past few years‚ the company has experienced some challenges form the economic downturn in 2007 when the recession as well as competitors such as Dunkin Donuts
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Coffee Economics: The Role of Coffee in Economic Development Contents INTRODUCTION Purpose of Report Scope of report Definitions Background International Coffee Trade Price Stabilization in the Coffee Economy The International Coffee Organization International Coffee Agreements Labor & Technology in Coffee Production Summary & Conclusions References Figures & Tables Figure 1. Map of production r:
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McDonald’s USA Nutrition Facts for Popular Menu Items We provide a nutrition analysis of our menu items to help you balance your McDonald’s meal with other foods you eat. Our goal is to provide you with the information you need to make sensible decisions about balance‚ variety and moderation in your diet. Carbohydrates (g) Calories from Fat Saturated Fat (g) Cholesterol (mg) Dietary Fiber (g) % Daily Value** % Daily Value** % Daily Value** % Daily Value** % Daily Value**
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