Chapter 1: Introduction 1.1 Company (i) Company Background McDonald’s is the leading global foodservice retailer with more than 34‚000 local restaurants serving nearly 69 million people in 119 countries each day. While Ray Kroc was the founder of McDonald. The story of McDonald’s first began in 1955 when Ray Kroc opened the first restaurant in Des Plaines‚ Illinois. It then grew on to be a worldwide corporation spanning 117 countries and serving more than 60 million customers everyday. In December
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McDonald is the largest leading multinational fast food restaurant with more than 33000 food chains worldwide in 119 countries‚ serving 68 millions of customers daily. Despite McDonald’s prevalent brand name under globalization‚ many of its marketing strategies are come into question in terms of ethnicity. In the following essay‚ some of those unethical issues of McDonald being criticized will be analyzed based on the values-oriented framework‚ which refers to the AMA Statement of
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The 4Ps At this point the marketing mix is put together. The product life cycle Sales Time Decline Maturity Growth Development Introduction i. Product The important thing to remember when offering menu items to potential customers is that there is a huge amount of choice available to those potential customers with regard to how and where they spend their money. Therefore McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly
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The composition of human personality is the subject of innumerable theories. Each focuses on one or several particular aspects or dimensions of personality‚ but none appear to consider it in its full scope‚ depth and integrity. Some theories focus more on differences in type‚ others on the relative development of specific characteristics and competencies and still others on the dynamics of interaction between several psychological constructs such as Freud’s ego‚ super ego and id. A typological
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1 1 of 55 PERSONALITY 2 2 of 55 Chapter outlines • Define Personality • Theories of Personality 1.Trait Theories 2.Psychoanalytic Theory 3.SocialCognitive Theories 4.Humanistic Theories • Personality tests • MBTI 3 of 55 2 questions • Why don’t people react in the same way to the same situation? • early life experiences • biological makeup • learning • Can we predict behavior? Does it depend on personality traits or on situation? • is personality assessment meaningful? 4 4 of 55
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dans la stratégie globale. De plus‚ nous ferons une critique de leur stratégie et apporterons quelques pistes intéressantes pour le futur de la marque. En 2008‚ la marque McDonald’s a été placée au huitième rang du classement des « Top 10 Global Brands » de Business Week avec une valeur associée à la marque de près de 31 milliards de dollars américains. L’histoire de cet immense royaume de restauration commença en 1954‚ année où Ray Kroc ouvrit le premier restaurant McDonald’s à Des Plaines‚ en
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ASSEMBLE MADE FOR YOU Inspecting assembled products for appearance and taste : * For hot products‚ make sure they have been in the Heated Landing Zone(HLZ) for 1 minutes. * Unwrap or open the product’s wrap‚ check to see if the product has the following characteristics : -products look appetizing. - it is neatly and correctly dressed‚ with tender loving care. - it is not crushed or abused. -it does not have condiments on wrap‚ box or bowl. Inspecting assembled products for temperature
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business 1.1. The main products and services The products of Mcdonalds are fast foods of wide range of choices‚ such as: hamburgers‚ chicken‚ french fries‚ soft drinks‚ coffee‚ milkshakes‚ salads‚ deserts and breakfast with varies of famous in the world brands (Big Mac‚ Quarter Pounder with Cheese‚ Filet-O-Fish‚ Chicken McNuggets‚ Chicken Selects‚ Snack Wraps‚ McFlurry‚ McCafe‚ …) which meet requirement of customers of different ages. Mcdonalds fast foods have became necessary daily foods for the numbers
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Main problem: McDonald’s is one of the largest chain of fast food enterprises in the world. Nowadays‚ McDonald’s brand has more than 31‚000 fast-food restaurant‚ located in 121 countries and regions. McDonald’s restaurant industry has become the world’s most valuable brands. However‚ McDonald’s face a big problem about business sales in Hong Kong. First of all‚ people are increasingly aware of fast foods harm human health‚ resulting in a decline in sales of McDonald’s fast food. Most people think
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I know when I buy a product I would like to know that it has been through careful planning. SWOT Analysis:McDonald ’s McDonald ’s is the worlds leading fast food restaurant chain‚it ’s revenue is $5.56 billion (2012) and its profits are $5.46 billion (2012)‚with over 1‚800‚00 employees‚McDonald ’s competitors are Burger King‚Subway and many others. I looked
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