Marketing Principles Individual Assessment‚ Part 1 Company: McDonalds Corporation McDonald’s is the world’s largest fast-food restaurant chain. It has more than 32‚000 restaurants in over 100 countries‚ generates sales revenue of over $ 60billion and services over one billion customers every year (over 58 million customers daily). Question 1: In a highly competitive business environment most companies have moved away from mass marketing and toward target marketing‚ identifying market segments
Premium Marketing
Client: McDonalds Consultant: Jeremy Nowell Background & history: McDonalds has been a leading fast-food chain in the restaurant industry since 1955. Not only have they created some of America’s favorite pastime foods‚ but also they’ve been a leading force in creating global change with innovative additions such as drive-thru restaurants‚ college credits from their Hamburger University to chicken McNuggets and more! In 1954‚ after learning that the brothers‚ RIchard and Maurice McDonald were utilizing
Premium Hamburger Fast food Fast food restaurant
Frederick Community College BU 274-1 Customer Relations Index# 1968 Fall 2013 Class Starts: January 27‚ 2014 Class Ends: May 16‚ 2014 Last day to withdraw: April 12‚ 2014 Instructor Information: Name: Samantha Robertson Office: N/A E-mail: srobertson@frederick.edu Cell Number: 443-206-4586 Office Hours: Available on request Campus Mail Box Number: 750 Course Information: Credits: 3 Prerequisites: EN 50‚ EN 52 Co-requisites: None On-campus Meetings: N/A
Free Bankruptcy in the United States United States bankruptcy law Customer service
McDonalds SWOT analysis 2013 Strengths Location‚ commercial/high density areas. Efficiency & speed. Reasonably priced menu. Standard/ quality/ reliability. Friendly customer orientated staff. Largest fast food market share in the world. Children targeting. Weaknesses Negative publicity Unhealthy food menu. High employee turnover. Competition. Opportunities Maturity → New markets Home delivery service. Threats Other local fast food chains. Lawsuits against McDonalds. Strengths
Premium Fast food restaurant Fast food Nutrition
chain. While McDonald’s has a large array of customers they tend to focus on three target customer groups: families with young children‚ the “urban working commuter on the move and teenagers. For families‚ parents see McDonald’s as a treat to their children while the children find it as a great place to play. The urban working commuter sees McDonald’s as a great place to get good food without compromising a busy work schedule. The final target customer to McDonald’s is a teenager. McDonald’s is a
Premium Fast food Hamburger Fast food restaurant
McDonalds Case Analysis The most important general environmental factors to be considered for the industry and McDonalds include its demographic‚ sociocultural‚ global‚ and physical environment segmentations. The demographic segment is important in terms of this industry because of the consumers that make up the fast-food industry. The demographic segment associated with McDonalds consists of a wide range of consumers with their new and improved menu that offers the success of the new dollar menu
Premium Burger King Hamburger Fast food restaurant
McDonalds is one of the world’s most well-known fast food restaurants. It is the world’s leading food service with more than 30 thousand restaurants‚ throughout the world‚ serving 46 million customers each day. McDonalds tries to display their trustworthiness to consumers through their commercials. For example‚ the videos Grandmother and Granddaughter‚ New Dad‚ and ChaCha slide show how McDonalds commercials attract viewers and identifies McDonalds as a “trustworthy friend”. McDonalds has developed
Premium Hamburger Fast food restaurant Fast food
Communications MKT2230 McDonalds Corporation Overview The history of McDonalds dates back to its early beginnings in 1940. The first restaurant was opened by 2 brothers Dick and Mac McDonald in San Bernardino California. The first franchised restaurant was later opened by Ray Kroc in Illinois‚ who later went on to purchase the brothers equity in the company and fuelled the massive worldwide expansion of the company that we see and know today. The corporate founding of McDonalds took place in 1955
Premium United Arab Emirates
shareholders. The corporation specifically focuses on speed‚ standardization‚ quality‚ and affordability. McDonalds has moved ahead of the competition by focusing on these factors. McDonald’s competes on three main bases‚ such as speed‚ affordability‚ and standardization‚ mainly to make their customers happy. Through extensive market research and surveys‚ the organization discovered that its customers desired speed as one of the restaurants’ top priorities. Therefore‚ McDonald’s vision aims to “provide
Premium Fast food Hamburger Fast food restaurant
group selected a popular fast food restaurant company; McDonald restaurant (Hong Kong) Limited; McDonald was a neighborhood restaurant established in USA‚ in 1955.The first McDonald was established in Hong Kong in 1975 and offered customer the American Big Mac Meal and located at Paterson Street‚ Causeway Bay. ***Section 1 Mission of McDonald: “To be our customers” favorite Place and way to eat with inspired people who delight each customer with unmatched quality‚ service‚ cleanliness and value
Premium Hamburger Fast food