5 pages single-spaced 12pt font Who are MM’s target customers? Are all segments equally attractive to MM? If yes‚ why? If not‚ why not? How do the different segments’ needs and expectations evolve over time? The goal is to increase the overall market share and profits of MM’s Motors in the current market environment by targeting appropriate customer segments and proper allocation of marketing resources. Our initial strategy was to concentrate on segment A because of the following reasons: 1. MM
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Customer Service Unit 3 Communication in the customer service role Session 4 Understand how to meet the needs of a diverse range of customers © Creating Careers Limited‚ 2012. All rights reserved. Page 1 of 1 Communicating with people who have language/speech difficulties Try and ask short questions that only require short responses. Don’t raise your voice unless requested as most speech-impaired customers can hear and understand. If you don’t understand‚ ask the person to repeat what
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Zara’s – Customer Service Level Any successfully marketing strategy will place the customer in the center of a circle surrounded by the four P’s (product‚ place‚ promotion and price) understanding that the customer is not part of the marketing mix‚ but rather the target of all marketing efforts. Zara’s product is a physical good; therefore place requires logistics decisions in addition to the design and manufacture of the product itself. Zara’s home base is Spain. It is there (for the most
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Hints and Tips for Customer Service Unit 1 If you are currently unemployed the following websites offer good information regarding employment. www.Sainsburys.co.uk www.tesco.com www.marksandspencers.com www.britishairways.com/travel/about-british-airways/public/en_gb Extra information on Equality and Diversity‚ Contract of employment‚ legislation‚ Disability Discrimination Act and formal learning‚ can be found on www.gov.uk It’s important that you answer assessment questions
Free Question Sentence Disability Discrimination Act 1995
1.0 Introduction Almost everyone said that customer service is one of the most important managements of the company or organization to run a business. The company don’t have a business if they don’t have customers. If actions are not taken to make sure that company has a good customer service‚ in the end it will affect overall performance of the company or organization. The commitment on customer service should always begin at first to make a company successful. Time by time‚ business competition
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CASE1: 100 YEN SUSHI HOUSE 1. Prepare a service blueprint for the 100 Yen Sushi House operation. [pic] 2. What features of the 100 Yen Sushi House service delivery system differentiate it from the competition‚ and what competitive advantages do they offer? Features: The price is uniform‚ 100 yen per plate. There was a conveyor belt going around the ellipsoid service area. The whole operation is based on the repetitive manufacturing principle with appropriate ’just-in-time’ and quality control
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Report On Possible Improvements To Customer Service 1. Why it is important to improve what is offered It is important to improve what is offered in a business as it will keep current customers satisfied and maintain existing customers. It is also important to remain competitive in the current climate and not to lose customers to competitors. Through improving what is offered the business will expand and gain new customers through good reputation‚ and good reputation should reduce the number of
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Explain the importance of customer satisfaction in service organisations The aim of this essay is to explain the importance of customer satisfaction in service organisations. Clear meaning of the customer satisfaction has been provided along with the causes and results from the effective implementation. J. Heskett ’s "service-profit chain" model has been used in order to understand the relationships between profitability of a service organisation with customer satisfaction and loyalty and the outcomes
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Conduct a critique of the following service management ideas‚ theories and techniques‚ specifically with reference to purpose‚ application and limitations and with regard to how these service management ideas‚ theories and techniques might contribute to the development of a business. Customer segmentation Study the market‚ its structure‚ identify attitudes and behaviours of consumers‚ this is the first step of marketing. Among the range of behaviours and
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Customer Services Report I am working as Assistant Head of the Customer Service Department. The profits last year made a decrease which resulted in increase for competitors in the Travel and Tourism Industry. First Impressions My first impressions on Alton Towers were that the company image that currently stands is very good‚ the logo is bright and it also shows that the company is the wonderland that people want to visit‚ the premises which holds Alton Towers is immaculate. When you first walk
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