Company Background [pic] The business began in 1940‚ with a McDonald’s Bar-B-Q restaurant opened by brothers Richard and Maurice McDonald at San Bernardino‚ California. They had a staff of 20 attractive waitresses at a drive-in restaurant and 25 items menu that included barbecue ribs‚ beef‚ and pork sandwiches. They became the #1 teen hangout in the San Bernardino. Their introduction of the "Speedee Service System" in 1948 additional the system of the modern fast-food restaurant that the
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can’t be challenged‚ thus if any law changes in any country McDonalds suits with the law and operate the business according to the law of the country Issue Decreases the level of sale due to the purchasing power of the consumers & product prices. Response McDonalds keeps lower prices for countries at lower stage of economic development McDonalds employees cost effective promotional tools to keep the final price within reach McDonalds set their price according to the cost of living. 4/8/2013 MGT:501
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and stay on until 3:00 p.m. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $.99 and refills of coffee are free. Every fourth Monday‚ 100 to 150 seniors jam Mary’s McDonald for the special offer. But now almost as many of them are coming every day – turning the fastfood restaurant into a meeting place. They sit for hours with a cup of coffee‚ chatting with friends. On most days‚ as many as 100 will stay from one to
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analyze the importance and the extent to which culture affects the operations of McDonald’s in China. The impacts of the Chinese culture on the operations‚ policies and decisions of McDonald’s are studied as well as the changes brought about by McDonalds‚ a symbol of American culture‚ to the Chinese society. Two areas will be analyzed –employee relations (human resources management processes and policies) and restaurant operations. Part I: The Chinese Culture Kluckohn and Strodtbeck’s Cultural
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SWOT analysis of McDonalds This is a McDonalds Corporation SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors McDonald’s Corporation Restaurants‚ Food Worldwide U.S. Don Thompson $ 27.56 billion (2012) $ 5.46 billion (2012) 1‚800‚000 Burger King Worldwide‚Inc.‚ Yum! Brand Inc.‚ Subway‚ Wendy’s
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McDonald’s reported a year end annual earnings report for the last 4 years: 2010‚ 2009‚ 2008‚ and 2007. This portion of the McDonalds essay will cover the company’s account amounts for the 2 most recent year end reporting period which are 2010 and 2009. This report will cover the actual numbers from McDonald’s Corp balance sheet. The balance sheet lists each individual account that applies as a liability account. Accounts payable‚ notes payable‚ short term debt‚ accrued liabilities‚ and other
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certain employees of Simon Marketing and associates had colluded to defraud the McDonald’s Corporation in excess of $13 million worth of game prizes over the promotion period (Albrecht et al‚ 2012‚ p.210). The Simon Marketing firm was contracted by McDonalds to run their promotional sweepstakes games. The game prizes consisted of cash‚ vehicles‚ vacations and/or food prizes. According to Richard Dent (FBI Special Agent in Charge)‚ the main players involved in the scheme were as follows; Linda L
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Organizational Communication Analysis of McDonald’s Yijun Zhang October 17‚ 2014 The McDonald’s corporation was started in 1940 and has since grown as a fast food entity‚ with restaurants and supply outlets all over the world. Maurice and Richard McDonald started a Bar-B-Q restaurant in San Bernardino‚ the United States in 1940(“McDonald’s History”). In 1948‚ they introduced the “Speedee Service System” and the CEO Ray Kroc established the McDonald’s System Inc. in Illinois in 1955. In addition‚ the
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our American way of life and the health and well being of our citizens. I assume it is all of that and more. Rather ambitious for a 30-minute Quest Club paper! Let’s begin with a word association test: QSC – Quality‚ Service‚ Cleanliness Ronald McDonald House McDonald’s All-American Band – Macy’s Day Parade McDonald’s High School All-American Basketball Big Mac Egg McMuffin Billions and Billions Sold McNuggets Super Size it! “Cheeseburger‚ Cheeseburger!” Hot Coffee – The Verdict Golden
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Cases Teacher’s Name April 19‚ 2011 McDonald’s and Its Critics McDonalds started in San Bernardino‚ California simply as a drive-in and a car hop service with a large menu in the 1940s and the first McDonalds restaurant was opened in Des Plaines‚ Illinois in April 1955. Over the years‚ McDonald has established itself as one of America’s most popular fast food chains. From its early beginnings to its current state‚ McDonalds has undergone several changes in business procedures to include changes
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