References: Reading Lists Fuller‚ J. B.‚ O’Conor‚ J.‚ and Rawlinson‚ R.‚ May-June 1993‚ “Tailored Logistics: The Next Advantage”‚ Harvard Business Review. Hutt‚ M. D.‚ and Speh‚ T. W.‚ 1998‚ “Business Marketing Management – A Strategic View of Industrial and organisational Markets”‚ Dryden Press. Walters‚ D.‚ 2002‚ “Operations Strategy”‚ Palgrave Macmillan
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but only one became the world’s largest and most profitable in the fast food industry. That company is McDonalds. The question though however is how McDonalds separated itself from companies like Wendy’s and Burger King to become the world’s most successful fast food restaurant. How did McDonalds start as one restaurant in 1948 to become today’s largest fast food chain in the world? 1 McDonalds surpassed its competition with innovative thinking in restaurant management and operations‚ through successful
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McDonald’s Corporation is the world’s largest fast food chain restaurant‚ primarily selling hamburgers‚ chicken‚ french fries and carbonated drinks. The business was begun in 1940‚ with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of its first franchised restaurant by Ray Kroc‚ in
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McDonalds 2012 Kanika Markland McDonalds SIC # 5812 NYSE: MCD Revenue 2011: $27‚006M McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles.
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一、True/False Questions 1、Logistics clearly contributes to time and form utility. 2、The purpose of logistics is to maximize customer service. 3、Two of the five primary activities in the value chain are inbound logistics and outbound logistics. 4、The Internet has done little to improve logistical effectiveness and efficiency. 5、Logistics offers many companies an important route for creating marketing superiority. 6、It is better for a logistics manager to be a generalist rather than a specialist
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Logistiek samenvatting colleges College 1a Supply chain management is described as a set of approaches utilized to efficiently integrate suppliers‚ manufacturers‚ warehouses‚ and stores‚ so that merchandise is produced and distributed at the right quantities‚ to the right locations‚ and at the right time‚ in order to minimize system wide costs while satisfying service level requirements. It is important to understand the basic issues underlying SCM and the challenges facing companies to achieve
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An Analysis of McDonald ’s Table of Contents Executive Summary 3 I. Background and History of McDonald ’s 4 II. Analysis of McDonald ’s 5 The industry environmental Markets 5 External Environmental 7 SWOT Analysis 10 Company performance over time– financial outlook – stock analysis 12 Strategy/Five Forces Framework 15 III. Issues involving McDonald ’s 20 Advertisement
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company name is McDonald’s Corporation. McDonald’s is the world ’s largest chain of hamburger fast food restaurants‚ worldwide‚ serving around 68 million customers daily in 119 countries and counting. McDonalds was founded May 14‚ 1940 in San Bernardino‚ California by brothers Richard and Maurice McDonald. The focus of McDonald’s at the time was their “Speedee Service System"‚ they did this by introducing an assembly line style kitchen‚ which speed and ensured maximum efficiency. Then in 1954‚ 52 year
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History of McDonald’s The McDonald ’s concept was introduced in San Bernardino‚ California by Dick and Mac McDonald of Manchester‚ New Hampshire. It was modified and expanded by their business partner‚ Ray Kroc‚ of Oak Park‚ Illinois‚ who later bought out the business interests of the McDonald brothers in the concept and went on to found McDonald ’s Corporation. http://en.wikipedia.org/wiki/History_of_McDonald%27s McDonald’s is a company which has a colorful history and developed the culture
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OPERATIONS AND LOGISTICS MANAGEMENT Submit: 18/08/2008 TABLE OF CONTENTS Introduction…………………………………………………………………………… 03 Executive Summary…………………………………………………………………… 04 Operations strategy……………………………………………………………………. 05 Operations competitive dimensions…………………………………………………… 06 Capacity……………………………………………………………………………….. 07 Location……………………………………………………………………………….. 08 Total Quality Management……………………………………………………………. 09 Flexibility……………………………………………………………………………… 11 Conclusion……………………………………………………………………………
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