factors here that apply to McDonalds are mostly product value and maybe product suitability. Customers are bothered about how much McDonalds charge them for the burgers‚ because if McDonalds charge too high then people would not be attracted to McDonalds. E.g. a burger for $4. However‚ on contrast if you charge too low then people would think your product is of a very low quality and would not be that interested in coming to McDonalds. And for all these specific reasons McDonalds take very serious measures
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for McDonald’s” Jill McDonald 2007. In 2007‚ the world’s biggest burger chain recorded its best sales in 10 years‚ leaving its UK balance sheet looking even healthier than in its homeland. More than 88 million visits were made to McDonald’s UK branches in December 2007‚ up nearly 10 million year on year‚ and an additional‚ 320‚000 customers visited its 1200 high street restaurants and drive–thru’s. (Jill McDonald senior vice-president and chief marketing officer of McDonalds) According to an annual
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References: Choi‚ C. (2014). McDonald ’s to beef up in India with Meatless Menu. Retrieved from http://www.businessweek.com/ap/2012-09-04/mcdonalds-to-open-vegetarian-restaurants-in-india Corporate Social Responsibility. (2012-2013). Retrieved from http://www.mcdonaldsindia.net/Corporate-Social-Responsibility.aspx Gordon‚ A. (2014). McDonald ’s adapts to India. Retrieved from http://www.thunderbird.edu/blog/faculty/washburn/2010/12/14/mcdonalds-adapts-to-india McDonald ’s India. (2012-2013). Retrieved
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new product or scheme for attract a customer. By latest news McDonald’s introduce a new product as fruit maple oatmeal in its menu in 2011. MC Donald is using a Operation Management system for be in a International market. McDonald process McDonald’s manufacturing process is completely transparent to the customer and in the market. Even A customer can see the process of the fast food and they can judge to hygienic standards at MC Donald’s by allowing them to enter where the
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McDonalds is a worldwide chain that tortures its animals‚ cuts the lifespan of its customers and taking over the world. This is why I believe it should be banned. First‚ let’s start with some statistics: * Last year‚ the company raked in a huge 28 billion US dollars; there are over 33‚000 stores worldwide. Americans consume approximately 1 billion pounds of beef at McDonalds a year- that’s the equivalent of 4 million average weight two year old children. * McDonalds doesn’t follow FDA standards
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Macdonald’s Industry: McDonalds is the leader of the industry with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day. McDonalds‚ with headquarters in the United States‚ opened First store in 1940 by the McDonald brothers. The Industry is the Global Food Service. The Industry is at mature stage of its cycle in US. This is demonstrated by the low average growth rate about 4%-6%. * Combined annual revenue of about $120 billion * Industry is highly fragmented:
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in San Bernardino‚ California. They were originally a barbecue restaurant. In 1948 the incorporated McDonalds and opened up as a drive thru hamburger restaurant with nine menu items. In 1949‚ they took potato chips off the menu and added those now famous French fries. In 1955 the first modern looking McDonalds opened in Des Plaines‚ Illinois complete with the Golden Arches. In 1961‚ McDonalds University opened to train management and grow their business even greater. The restaurant made food
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different countries. McDonald’s boasted 2012 annual revenues of $27.56 billion dollars US. Aside from its annual revenue‚ another one of McDonald’s many successes is the McHappy Day‚ which is a day where McDonald’s raises money for the companies Ronald McDonald House Charity. McDonald’s faces many challenges such as trying to constantly improve the quality and nutritional value of their food due to movies such as “Super-Size Me” hurting their public image. McDonald’s has also gone through numerous lawsuits
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right on the final say of who is approved to open a franchise‚ this takes this power out of McDonalds hands Economical- * As a business entity‚ McDonalds need to face a lot of economic variables outside its company or its macro environment. When looking for a supplier internationally for some of their products McDonalds should be aware on the global supply and currencies exchange. Although McDonalds use larger amounts of Irish beef than previously not all of their products are produced here
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aware of fast foods harm human health‚ resulting in a decline in sales of McDonald’s fast food. Most people think that McDonald’s is a restaurant that sells primarily unhealthy junk food like hamburgers‚ french fries‚ and soft drinks. Calorie in McDonalds food | Calorie(Kcar) | McChicken | 400 | Hamburger | 260 | Cheese Burger | 310 | Double Cheese Burger | 450 | Big Mac | 500 | Fillet-o-fish | 340 | Ayam goreng | 240 | McNuggets | 260 | French Fries(M) | 350 |
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