Exam cases: • McDonald’s • Telstra Pre-seen exam information Semester 1 2013 CPA Program professional level Global Strategy and Leadership © CPA Australia Ltd 2013 Case Study 1 McDonald’s case facts McDonald’s Corporation: A strategic approach to global growth McDonald’s Corporation (McDonald’s) is the world’s leading global foodservice retailer with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day (McDonald’s 2012a). In 2011 the company generated
Premium Mobile phone
the coordinator of your study center. 1 a) Describe the role of marketing communication in effective marketing of a firm’s product/service offering. Unit 1.2 b) What is promotion mix? Explain the various components for planning promotion strategy for any service brand of your choice. Unit 1.6 2 a) Why is media planning important in advertising? Bring out the merits and demerits of the various media available to the advertiser. Unit 9.1‚ 9.6‚ 10.3 b) What are timing patterns used
Premium Marketing Advertising
What is the problem? The problem is all about Garbage Pollution. What is Garbage? All refuse other than industrial-waste and effluents. It consists largely of easily decomposable and putrefying organic (animal and vegetable) waste from preparation‚ handling‚ storage‚ and sale or serving of food. Municipal Garbage Household Garbage Bio Medical Waste Garbage in the Payatas‚ Dumpsite Garbage in Tondo‚ Manila What are the causes of garbage? Overproduction of waste products is
Free Recycling Waste Waste management
company name is McDonald’s Corporation. McDonald’s is the world ’s largest chain of hamburger fast food restaurants‚ worldwide‚ serving around 68 million customers daily in 119 countries and counting. McDonalds was founded May 14‚ 1940 in San Bernardino‚ California by brothers Richard and Maurice McDonald. The focus of McDonald’s at the time was their “Speedee Service System"‚ they did this by introducing an assembly line style kitchen‚ which speed and ensured maximum efficiency. Then in 1954‚ 52 year
Premium Hamburger
Stakeholders for McDonalds For the report I will explain the points of view of different stakeholders seeking to influence the aims and objectives of McDonalds. Employees – These are also important stakeholders in the business because they keep the stores running and the customers happy. The employees play a big part in making profit and helping to expand the business into something bigger and this couldn’t happen without the help of all of the employees because they all play a big part in making
Premium Quality of service Burger King Fast food restaurant
Facility Location Models 1.1 Introduction Facility Location is a geographic location of manufacturing/service facilities where transformation activities from inputs into the output are performed. Selecting a location of facilities is very crucial decision not only for manufacturing unit but also for service unit. Generally it is a strategic decision and involves lot of activities. It starts from identifying the suitable locations based on certain criteria and then evaluating all locations based on
Premium Variable cost Costs Fixed cost
McDonald’s ® Procurement Strategy Richard Bender‚ Desmond Elmes‚ Michael Henderson‚ Tony Stewart Global Sourcing and Procurement ISCOM/473 Professor David Underwood October 15‚ 2012 McDonald’s Procurement Strategy Since opening in 1955 McDonald’s is one of the most successful fast food chains in the world. McDonald’s has over 33‚000 fast food restaurants in 119 countries. With locations around the globe‚ McDonald’s continues to manage a strong supply
Premium Management Fast food restaurant Quality control
Company Background [pic] The business began in 1940‚ with a McDonald’s Bar-B-Q restaurant opened by brothers Richard and Maurice McDonald at San Bernardino‚ California. They had a staff of 20 attractive waitresses at a drive-in restaurant and 25 items menu that included barbecue ribs‚ beef‚ and pork sandwiches. They became the #1 teen hangout in the San Bernardino. Their introduction of the "Speedee Service System" in 1948 additional the system of the modern fast-food restaurant that the
Premium
The Location The location of the business will be instrumental to its success. Our operation will target the middle-income pizza customer seeking a low- moderately priced menu. Key customer considerations relative to our location include: high vehicle traffic flow‚ high visibility‚ convenient and reliable accessibility‚ safe surroundings‚ and plenty of parking. Such locations are usually priced in the mid-range of the real estate market. We also considered a number of other factors
Premium Customer Real estate Price
RETAIL LOCATION ANALYSIS GENERAL 1. What is the shopping mall builder/developer name? 2. Where is/are the proposed location(s) in the shopping mall? (State available floor unit numbers‚ and their corresponding available floor sizes) 3. What is the ratio of shop space ownership between developer and individuals? 4. What are the lease/rent quotations? 5. What is the lease length? 6. Is there a rent escalation rate? If so‚ what is the rate? (e.g. every 3 years?) 7.
Free Shopping mall Retailing