| |Instructor: | Qi Jun | |Homework: |McDonalds Corporation & Burger King Corporation | |Name: |张健鸿 | |Student ID
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important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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Ideally‚ these features are carefully considered and established‚ usually during the strategic planning process. (Later‚ we’ll consider dimensions and concepts that are common to organizations.) Since McDonalds is a company which means it has a lot of employee who are working together to achieving a certain goal than it is considered an organization. McDonalds is the largest chain of fast food restaurants in the globe. McDonald’s restaurants are found in 119 countries around the world that serves nearly
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MCDONALD OR BURGER KING Remember when eating out used to be a treat? Over the past 40 years‚ we have moved out of the kitchen and into the car for mealtime. Nearly one-quarter of all meals are eaten away from home. The odds that frequently eating fast food meals can "super size" you are real. But to prevent unwanted and unhealthy weight gain‚ is it enough to change your choice of food‚ drink‚ or portion sizes at fast food restaurants? Or do we need to change your attitudes about eating and the
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Table of Contents Table of Contents 1 EXECUTIVE SUMMARY 3 CHAPTER ONE 4 1.0 INTRODUCTION 4 1.1 BACKGROUND: 4 1.2 RESEARCH OBJECTIVE: 5 1.3 PROBLEM STATEMENT: 5 1.4 PRIMARY RESEARCH QUESTION 5 1.5 OTHER RESEARCH QUESTIONS 6 1.6 HYPOTHESIS 7 1.7 POPULATION 8 1.8 SAMPLE 8 1.9 RESEARCH TOOL 8 1.10 ANALYSIS 8 1.11 SCOPE 8 1.12 LIMITATIONS 8 CHAPTER TWO 9 2.1 INTRODUCTION 9 2.2 JOB SATISFACTION: 14 2.3 FACTORS INFLUENCING JOB SATISFACTION 17 2.4 JOB DESIGN 17 2.5 WORKPLACE
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and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee". Speedee was eventually replaced with Ronald McDonald by 1967 when
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Pemmaraju From: Waqas Sher Zaman Subject: McDonald ’s Corporation Date: 23/03/2014 MCDONALD ’S CORPORATION: McDonald ’s Corporation is the world ’s largest chain of hamburger fast food restaurants which serves approximately 68 million customers on daily around 119 different countries and haves 30‚000 restaurants worldwide. McDonald ’s headquarter is in Oak Brook‚ Illinois‚ USA and company was started as a barbecue restaurant in 1940 by Richard and Maurice McDonald. In 1948‚ owners of the company reorganized
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Howard‚ T. (1994‚ August 29). Nation’s Restaurant News‚ Vol. 28‚ issue 34‚ p.1 Kubasek‚ N.‚ K.‚ Brennan‚ B.A.‚ and Browne‚ M.N. (n.d.). The legal environment of business: A critical thinking approach (3rd Ed). In R. Hartigan (Ed.). Ethics and legal concepts for business. Upper Saddle River‚ NJ: Peason/Prentice Hall. Liebeck’s v. McDonald’s Rest.‚ P.T.S. Inc. and McDonald’s International‚Inc. No. CV-93-02419‚ 1995 WL 360309 (N.M. Dist.Ct. August 18‚ 1994). Press‚ A.‚ & Carroll‚ G. (1995‚ March 20)
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Introduction International Human Resource Management (IHRM) is a core aspect of HRM‚ essential for all international practitioners (CIPD‚ 2012). It is a vital concept for HR managers in multinational enterprises (MNEs). IHRM is about the world-wild management of Human resources (Brewster‚ 2002) IHRM refers to any HR professional who is working in an organisation which operates in more than one country (CIPD‚ 2012). According to Amstrong (2010‚ p.8) Internationalisation connotes an expansion
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models‚ approaches‚ ideas‚ or technologies are used? Specifically‚ is Six Sigma used? Why or why not? In addition‚ define the concept of “quality” as used in your work organization. Are there other concepts for “quality”? If so‚ name one or more. I currently work within the public school system; it is run somewhat differently than the average organization‚ yet the concepts behind operations management still apply. The main objective of the school system is to deliver a quality service of instructional
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