DSME 2030 Operations Management Introduction to Operations Management Sean Zhou CUHK Business School CUHK DSME 2030 Page 1 Why is so Successful? Founded in 1971‚ based in Memphis‚ Tennessee‚ with $44.3 billion annual revenue in 2013 Serve 220 countries and regions‚ 300 thousand employees Deliver 3.4 million packages daily with 654 planes and 43‚000 trucks Multiple divisions/operating units: FedEx Express‚ FedEx Ground‚ FedEx Freight‚ FedEx Services Fast and reliable On-time
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Case study: Fast-Food War in Singapore Mc Donald’s Corporation is the giant fast food restaurant chain in the world. It serves around 68 million customers every day in 119 countries. The first restaurant in Singapore was opened in 1979. Nowadays‚ 121 McDonald’s restaurants operate across the island‚ serving 1.2 million customers weekly (McDonald’s‚ 2013). Primary products which mean selling world wild include cheeseburgers‚ hamburgers‚ chicken‚ hash brown‚ coke and milkshake. To keep menu diversity
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and processed their food according to the Indians tastes‚ value system‚ lifestyle‚ language‚ and perception. Mostly in all countries everyone loves their traditional hamburgers which are prepared from beef and pork. Since Indians don’t eat pork‚ McDonalds had to rethink their strategy which was to introduce chicken‚ lamb‚ and fish to satisfy the Indian Market. When it comes to advertising they use a wide array of advertisement. In the United Kingdom they like to use
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the overarching business process. Explain the current‚ or ’AS-IS ’‚ state process and illustrate it with a UML Activity Diagram with partitions‚ a.k.a Swimlane diagram that the customer leverages that could be improved with the use of technologies. Refer to Figure 3-6 of your text for a sample Swimlane diagram. Business Solution Proposal – taking the ’AS-IS ’ model from section 2‚ elaborate on how technology will be utilized to streamline or optimize the current process in order to solve the stated
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mcdonalds.com COMPANY BACKGROUND: As a company‚ McDonald’s was first introduced in Des Plaines‚ Illinois in 1955. This was the very first McDonald’s restaurant‚ which all started in San Bernardino‚ California in 1954 when Ray Kroc approached the McDonald brothers with a business proposition to start a new company. In 1965 McDonald’s went public and was later‚ in 1985 added to the Dow Jones Industrial Average. (www.mcdonalds.com) The company has gone through quite a few changes with its changing
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significance of globalization for international business and explore core concepts of the international business environment‚ will answer the above questions. Globalization can be described as a process by which the people of the world are unified into a single society and functioning together. This process is a combination of economic‚ technological‚ socio-cultural and political forces. Globalization‚ as a term‚ is very often used to refer to economic globalization is integration of national economies
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meals for the child which buy the meal and get the toy1. In today society‚ he is following the trend and selling the balance diet such as more vegetables in a diet.] | | |6 |Time Utility: [The office hour of McDonald’s restaurant has two types‚ one is service within 6am to 12midnight‚ and alternate is service in | |7 |24-hour. McDonald’s restaurant provides breakfast meals‚ normal meals and happy meals‚ each of them only supply in a period‚ for example‚ | |8
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Date: August 23‚ 2010 To: Professor Kopka From: Veronica Salas Subject: Strategic Analysis for McDonalds EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS External Analysis There are two conditions that are most significant in McDonald’s external environment that are: 1. The new trend in which customers are changing fast –food restaurants to healthier ones. 2. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key
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Role of operation managements within an organisation The Operation management is the activity of managing the resources which produce and deliver products and services. It is one of the core functions of any business. Operations function is the part of the organisation that is responsible for this activity. Every organisation produces some type of product or services so it has an operations function. However not all organisations call the operations function by its name. The people who have the
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Corporate identity is the most significant element to create and strengthen a company’s industrial presence among the competitors. Corporate identity helps a company to establish a name in the consumer’s mind and communicate its image to the target group from the shortest way. While exposing the positive sides among the competitors‚ it presents the first sights about the qualifications like quality‚ trust and stability. If an organization is ruled by the principles rather than the managers or in
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