McDONALD’S HISTORY LISTING 1948 In December‚ Dick and Mac McDonald open the first McDonald’s in San Bernardino‚ California. A little hamburger man called "Speedee" becomes the company logo. 1954 Ray A. Kroc‚ a Multimixer salesman from Oak Park‚ lIIinois‚ visits Dick and Mac’s San Bernardino McDonald’s‚ his curiosity initially aroused by the large number of Multimixers they were buying. Ray Kroc becomes the exclusive national franchise agent for the McDonald’s brothers. 1955 On April 15‚ Ray Kroc
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Introduction Nokia is of the largest telecommunication manufacturer company and is known globally for its reliable and good quality products. It has good reputation all around the world. It is leading brand in some areas and still growing day by day. Vision Voice goes mobile………….if it can go mobile…………………….it will. Mission Connecting people. SWOT analysis of Nokia SWOT analysis is the tool which helps the organization to understand where it stands. The SWOT analysis of Nokia make it understand
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Bargaining Power of Suppliers Large number of substitute inputs When there are a large number of substitute inputs‚ suppliers have less bargaining leverage over producers. This is due to competition among substitutes. Greater competition positively affects Video Game Industry. … This statement will have a short-term positive impact on this entity‚ which adds to its value. "Large Number Of Substitute Inputs (Video Game Industry)" will have a long-term negative impact on this entity‚ which subtracts
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latter definition highlights the creative potential of communication to construct new possibilities for organizing. McDonald´s is a company who developed one of the most successful communication strategies and the first organization which was concentrating on families when constructing the eating facilities. Mission statement of the company McDonald ’s mission is to be the world ’s best quick service restaurant experience. Being the best means providing outstanding quality‚ service‚ cleanliness
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I. Operational Effectiveness Is Not Strategy According to Porter‚ various management tools like total quality management‚ benchmarking‚ time-based competition‚ outsourcing‚ partnering‚ reengineering‚ that are used today‚ do enhance and dramatically improve the operational effectiveness of a company but fail to provide the company with sustainable profitability. Thus‚ the root cause of the problem seems to be failure of management to distinguish between operational effectiveness and strategy: Management
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warner has primarily a ‘Narrow approach’ Porter suggest companies with a narrow approach are considered as “cost leaders” continuing to say “these are Firms choosing to serve broad markets and to derive advantage through low costs” Porter‚ M.E. (1991). Time Warner doesn’t just seek the status of “cost leader” they also purse “focus strategies” Porter states “these are firms targeting narrow market segments and by emphasizing either low costs or uniqueness” Porter‚ M.E. (1991). On the other hand‚
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tan@gmail.com STRATEGIC BUSINESS ANALYSIS MCDONALD ’S CASE STUDY Table of Contents EXECUTIVE OVERVIEW............................................................................................. I-4 TASK I. 2003 SWOT ANALYSIS............................................................................. I-5 OVERVIEW ..................................................................................................................................I-5 POTENTIAL RESOURCE STRENGTHS AND COMPETITIVE
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1. Threat of New Entrants - The easier it is for new companies to enter the industry‚ the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include: • Existing loyalty to major brands • Incentives for using a particular buyer (such as frequent shopper programs) • High fixed costs • Scarcity of resources • High costs of switching companies • Government restrictions or legislation Power of Suppliers
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McDonalds has more than 31‚000 restaurants serving in almost 120 countries. Of the 31‚000 restaurants‚ at least 14‚000 are in US. However‚ now‚ because the care of McDonalds about favors and cultures in each countries it enters‚ McDonalds can open more restaurant in new areas such as China or India that the countries which culture influences on people lifestyle deeply. They are very potential markets. The expansion of these areas is big opportunities for McDonalds. China was McDonald‟s first
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• Potential Competitors: Medium pressure o Grocers could potentially enter into the retail side. o Entry barriers are relatively high‚ as Wal-Mart has an outstanding distribution systems‚ locations‚ brand name‚ and financial capital to fend off competitors. o Wal-mart often has an absolute cost advantage over other competitors. • Rivalry Among Established Companies: Medium Pressure o Currently‚ there are three main incumbent companies that exist in the same market as Wal-Mart: Sears‚ K Mart
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