Ida Borin Professor Crooker Marketing Principles October 2‚ 2014 McDonald in the Global Market As I visited each site of each country‚ the similarities in products that McDonald offerings around the world are the burger sandwiches‚ dessert‚ lunch set menu‚ happy meal for kids‚ and drinks. The difference in the products offerings also different kind sandwich flavors‚ how many different type of cold‚ hot drinks‚ and dessert depend on the countries’ weather‚ website color layout‚ and service they offering
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having the "cheap and greasy" image‚ which is now being countered by businesses such as Subway. The evolution of fast food is causing McDonald’s to rethink their overall strategy‚ introducing new products‚ and reshaping their image. Situational Analysis and alternatives The "cheap and greasy" image that McDonald’s has had forever is now plaguing them. The bright colors seem to emphasize this cheap image‚ with the red and yellow combination. Maybe a branding and packaging alteration would help
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beef ‚ cheese and sauce .Second : Promotion ‚ for example ‚ the adcertising slogan “ I’m loving it “ ‚ it is well-known for everyone who listen to it will come to mind that is McDonald . Third : Place ‚ there are free-standing restaurants in high-traffic public areas .Fourth : Price ‚ average price of Big Mac is 4.20$ . McDonald think globally and act locally ‚ also think locally and act globally . However ‚ it gets both of globalization and global localization . For example ‚ the Hindu religion prohibits
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Mc Donald’s Case SWOT Analysis: Strengths 1. Strong Global presence: McDonald’s is the leading fast-food organization in the world with 32‚060 restaurants serving burgers and fries in 118 countries. 2. Worldwide brand image and reputation: It has the same strategy in every market all over the world‚ but also takes into consideration the local beliefs and likes of people of the respective country. That is the reason why‚ it is considered most famous and loved brands in the world
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open the availability of the products to the lower class‚ pushing away some of the middle class as they may feel that everyone and anyone can wear what they wear. The products themselves at M&S have to be high quality. The target market want designer brands‚ but not at the designer brand prices‚ therefore M&S cater for the target market by providing their own ‘sub-brands’ such as Per Una. A company will have to take a look at what the target market requires‚ if they’re aiming at the lower class‚ the
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world’s largest chain of hamburger fast food restaurants. McDonald’s headquartered is in the United States and was founded by Ray Kroc in year 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald. McDonald’s first filed for a U.S. trademark on the name McDonald’s on May 4‚ 1961‚ with the description “Drive-In Restaurant Services”. McDonald’s major products are hamburgers‚ different types of meat sandwiches French fries‚ soft
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1. Which characteristics of McDonald’s production system have been most important in building its record of success and growth? McDonald’s operating system is built on the characteristics of guaranteeing uniform quality and service and maintaining it remarkably consistent across all units. It mainly focused on factors such as providing customers with pleasant experience‚ fast service and tasty and inexpensive food. McDonald’s took several measures to ascertain consistency across units. In their
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being applied at McDonald’s? The 4 process strategies are: Process focus Repetitive focus Product focus Mass customization The process strategy being applied at McDonalds is a REPETITIVE FOCUS‚ although some argue that they also implement mass customization too. With over 95 billion customers served‚ McDonalds was focused in repetition with its facilities often organized by assembly or production lines; characterized by modules for many output options and fast service. It is more structured
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Strategy of McDonald’s Global Strategy + Local Strategy “To provide unmatched consistency in operations in support of high product quality. This must be accomplished with adequate speed‚ low cost‚ and process innovation to accommodate changes in consumer tastes.” McDonald’s is well known for Big Macs‚ Cheeseburgers and Quarter Pounders. McDonald’s strategy‚ to develop snack-able items‚ fits with today’s busy consumers who don’t adhere to traditional meal patterns and are increasingly looking
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Exercise 1: Use comma in the following sentences. 1. In theory‚ the dark smoke from the burning oil wells absorbs sunlight and the surrounding air is heated. ______________________________________________________________________________. 2. The anticipation that biological and chemical weapons would be used caused unprecedented stress for the troops. 3. It seems that she answered the question easily but her answer was actually quite complex. 4. It can be beneficial to register for classes early
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