Kyle Broderick October 18‚ 2014 Marketing 420 McDonalds Twitter Campaign: Hype vs. Reality Case Analysis 1) What are the potential advantages and disadvantages for an organization when using social media? The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers‚ and help them develop a brand perception. Companies can use it to hit a wide audience‚ and show them about a new product‚ or deal going on
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marketing mix of KFC which led them to huge success. KFC (Kentucky Fried Chicken) is a chain fast food restaurant based in Louisville‚ Kentucky in the United States of America. KFC was founded by Colonel Harland Sanders in 1952. He became a well-known personality throughout thousands of KFC restaurants or outlets worldwide. Quality‚ service and cleanliness represent the most critical success factors to the KFC’S global success. Food‚ fun and festivity are the success and what is KFC all about. Leading
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When you think of Mcdonalds‚ do you just think of a local burger joint‚ or do think of a worldwide selling brand? Mcdonalds originally started as a drive through in California‚ but now is a globally known fast food chain. This now famous burger joint spread to other countries by tourists being fascinated with the food and the franchise trading tips and tricks on how to make the perfect BigMac. Mcdonalds has changed the lives of countless people around the world by simply giving them a
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PART 1 COMPANY PROFILE 1.1 Name of the Company Chowking Food Corporation Chowking 1.2 Location of the Company (Head Office) 7/F Jollibee Center Building‚ San Miguel Avenue‚ Pasig City‚ Metro Manila 1.3 Location of Chowking 1.4 Background History of the Company Chowking (Chinese: 超群) is a Philippine-based chain that pioneered the Asian quick-service restaurant concept in the Philippines. The concept combines a Western fast-food service style with Chinese food. Chowking predominantly
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Global Expansion of McDonalds Many American corporations have attempted to expand their business globally. Some of these corporations have succeeded‚ but some have also failed because they have encountered different cultural barriers and differences that made it hard for these corporations to succeed. One of those multinational corporations that have encountered a few cultural barriers as they began global expansion was none other than McDonald’s. Though McDonald’s has encountered
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McDonalds has more than 31‚000 restaurants serving in almost 120 countries. Of the 31‚000 restaurants‚ at least 14‚000 are in US. However‚ now‚ because the care of McDonalds about favors and cultures in each countries it enters‚ McDonalds can open more restaurant in new areas such as China or India that the countries which culture influences on people lifestyle deeply. They are very potential markets. The expansion of these areas is big opportunities for McDonalds. China was McDonald‟s first
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KFC SWOT ANALYSIS Strengths Brand Equity 2nd Only to McDonald’s in Foreign Sales $550M Strong Cash Flows Generate $1B each year Very strong Internationally UK‚ Middle East‚ Thailand‚ China‚ Japan‚ Korea‚ Mexico Strong Franchise and License Fee revenues for cash flow. Interactive relationship marketing Strong trademarks recipes Ranks highest among all chicken restaurant chains for its convenience and menu variety. Largest multibranded restaurant in the world 100 KFC and Pizza
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being applied at McDonald’s? The 4 process strategies are: Process focus Repetitive focus Product focus Mass customization The process strategy being applied at McDonalds is a REPETITIVE FOCUS‚ although some argue that they also implement mass customization too. With over 95 billion customers served‚ McDonalds was focused in repetition with its facilities often organized by assembly or production lines; characterized by modules for many output options and fast service. It is more structured
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Executive Summary Kentucky Fried Chicken (KFC) Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. It serves mainly chicken related items‚ but offers side dishes to its consumers as well. Lately‚ more and more Malaysians have been opting for a healthier eating diet as a large number of them have become more health conscious. This has opened the door for KFC’s main competitors‚ such as McDonald’s‚ to come out with a new range
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LETTER OF TRANSMITTAL Subject: Submission Letter of Project Report. Dear Sir‚ We are students of the BUS 101 course (Introduction to Business). As a requirement of your course BUS 101‚ we have prepared this project report on “KFC”. We would like to thank you for letting us work on the project‚ which enhanced our understanding of the subject matters through analysis and reporting. Since we worked in a group to prepare this report‚ it also gave us the opportunity to develop our teamwork capability
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